{"id":"W2134740124","doi":"10.5539/ijms.v5n5p94","title":"Consumer Acceptance of Mobile Marketing: An Empirical Study on the Saudi Female","year":2013,"lang":"en","type":"article","venue":"International Journal of Marketing Studies","topic":"Technology Adoption and User Behaviour","field":"Decision Sciences","cited_by":16,"is_retracted":false,"has_abstract":true,"ca_institutions":"","funders":"","keywords":"Marketing; Business; Mobile marketing; Advertising; Technology acceptance model; Digital marketing; Usability; Computer science","routes":{"ca_aff":false,"ca_fund":false,"ca_venue":true,"about_ca":false,"invisible_to_affiliation_only":true},"retraction":null,"screen":null,"direct_labels":[],"prediction":{"model_version":"metacan-v3-hybrid-931329e0061c","candidate_categories":[],"consensus_categories":[],"category_scores_codex":[0.001189526,0.0002762588,0.0001958369,0.0006084545,0.000852964,0.0008949746,0.0001946884,0.0004064855,0.004021242],"category_scores_gemma":[0.002780806,0.000189933,0.0002510455,0.0004620347,0.0004238627,0.0006221232,0.0003667933,0.0004826245,0.0005357338],"about_ca_system_candidate":false,"about_ca_system_consensus":false,"about_ca_system_score_codex":0.0004745911,"about_ca_system_score_gemma":0.000466911,"about_ca_topic_candidate":false,"about_ca_topic_consensus":false,"about_ca_topic_score_codex":0.006844715,"about_ca_topic_score_gemma":0.007500404,"domain_scores_codex":[0.9996296,0.000113744,0.00002207329,0.00002578356,0.0001288632,0.00007999651],"domain_scores_gemma":[0.9976538,0.000865613,0.0005036372,0.00009330067,0.0006276309,0.0002561115],"domain_codex":null,"domain_gemma":null,"domain_candidate":null,"domain_consensus":null,"study_design_codex":"observational","study_design_gemma":"observational","study_design_scores_codex":[0.000385699,0.001960253,0.8815063,0.0001808654,0.00003380807,0.0008130126,0.07061986,0.00006885162,0.00280442,0.0003961769,0.0005804208,0.04065039],"study_design_scores_gemma":[0.00002965537,0.00150972,0.8628187,0.0001066586,0.00006358301,0.001289384,0.1263529,0.001009316,0.001376153,0.0001143919,0.005294333,0.00003525765],"study_design_candidate":"observational","study_design_consensus":"observational","genre_codex":"empirical","genre_gemma":"empirical","genre_scores_codex":[0.9994692,0.0000455735,0.00003464712,0.00004058102,0.000001838941,0.000007446903,0.00001206654,4.142326e-7,0.0003883129],"genre_scores_gemma":[0.9988282,0.0001795928,0.00008028548,0.00006388805,0.000006459477,0.00001085711,0.00003584362,0.000001067047,0.0007938129],"genre_candidate":"empirical","genre_consensus":"empirical","teacher_disagreement_score":0.006844715,"threshold_uncertainty_score":0.01360977,"prediction_status":"machine_predicted_unvalidated"},"machine_scores":{"provisional":true,"baseline":true,"maturity_gate_passed":false,"score_opus":0.173022193991736,"score_gpt":0.4694282634707864,"score_spread":0.2964060694790503,"validation_status":"score_only:v0-immature-baseline","note":"Baseline scores from an immature model (maturity gate not passed). Scores rank; they never assert a category."}}