{"id":"W2137219682","doi":"10.5539/ass.v11n26p19","title":"Customer Engagement Factors in Facebook Brand Pages","year":2015,"lang":"en","type":"article","venue":"Asian Social Science","topic":"Digital Marketing and Social Media","field":"Social Sciences","cited_by":48,"is_retracted":false,"has_abstract":true,"ca_institutions":"","funders":"","keywords":"Social media; Customer engagement; Karma; Advertising; Business; Psychology; Computer science; World Wide Web; Geography","routes":{"ca_aff":false,"ca_fund":false,"ca_venue":true,"about_ca":false,"invisible_to_affiliation_only":true},"retraction":null,"screen":null,"direct_labels":[],"prediction":{"model_version":"metacan-v3-hybrid-931329e0061c","candidate_categories":[],"consensus_categories":[],"category_scores_codex":[0.0007682497,0.0002212973,0.0002087764,0.001062543,0.001040855,0.003545432,0.0002228379,0.0005482984,0.006986751],"category_scores_gemma":[0.006963321,0.0001552732,0.0003036839,0.001392043,0.0004167709,0.001471297,0.001004807,0.0007561513,0.0008290175],"about_ca_system_candidate":false,"about_ca_system_consensus":false,"about_ca_system_score_codex":0.0005083738,"about_ca_system_score_gemma":0.0003848486,"about_ca_topic_candidate":false,"about_ca_topic_consensus":false,"about_ca_topic_score_codex":0.003668631,"about_ca_topic_score_gemma":0.005719596,"domain_scores_codex":[0.9984515,0.0005791517,0.00009407442,0.00009532842,0.0005605387,0.0002194854],"domain_scores_gemma":[0.9919075,0.00398525,0.001897331,0.0002486085,0.001056784,0.0009045422],"domain_codex":null,"domain_gemma":null,"domain_candidate":null,"domain_consensus":null,"study_design_codex":"observational","study_design_gemma":"observational","study_design_scores_codex":[0.0001430024,0.0006406294,0.9519729,0.00008689403,0.00006059908,0.0005173173,0.01920979,0.00009944101,0.001003419,0.0006905255,0.0009277408,0.02464782],"study_design_scores_gemma":[0.000003249139,0.0001581779,0.954344,0.00004906496,0.00002965834,0.0004179022,0.03980597,0.0006197512,0.0003720459,0.0002666208,0.003914593,0.00001900412],"study_design_candidate":"observational","study_design_consensus":"observational","genre_codex":"empirical","genre_gemma":"empirical","genre_scores_codex":[0.9926328,0.00007732651,0.00008058487,0.0001119599,0.000005554139,0.00002018281,0.00006496609,0.00000517915,0.007001465],"genre_scores_gemma":[0.9985303,0.00008395662,0.0001045091,0.00004575542,0.000009679391,0.00001682408,0.00009476622,0.000003329557,0.001110916],"genre_candidate":"empirical","genre_consensus":"empirical","teacher_disagreement_score":0.006986751,"threshold_uncertainty_score":0.02337295,"prediction_status":"machine_predicted_unvalidated"},"machine_scores":{"provisional":true,"baseline":true,"maturity_gate_passed":false,"score_opus":0.06287020440535895,"score_gpt":0.3367294804501157,"score_spread":0.2738592760447567,"validation_status":"score_only:v0-immature-baseline","note":"Baseline scores from an immature model (maturity gate not passed). Scores rank; they never assert a category."}}