{"id":"W2138794141","doi":"10.1016/j.ijinfomgt.2012.07.003","title":"To be or not to be in social media: How brand loyalty is affected by social media?","year":2012,"lang":"en","type":"article","venue":"International Journal of Information Management","topic":"Digital Marketing and Social Media","field":"Social Sciences","cited_by":853,"is_retracted":false,"has_abstract":false,"ca_institutions":"Concordia University","funders":"","keywords":"Brand community; Brand loyalty; Brand management; Social media; Business; Brand awareness; Advertising; Brand extension; Marketing; Brand equity; Loyalty business model; Product (mathematics); Loyalty; Structural equation modeling; Brand relationship; Political science; Computer science; Service quality","routes":{"ca_aff":true,"ca_fund":false,"ca_venue":false,"about_ca":false,"invisible_to_affiliation_only":false},"retraction":null,"screen":null,"machine_scores":{"provisional":true,"baseline":true,"maturity_gate_passed":false,"score_opus":0.02874116417277956,"score_gpt":0.3211010613930784,"score_spread":0.2923598972202988,"validation_status":"score_only:v0-immature-baseline","note":"Baseline scores from an immature model (maturity gate not passed). Scores rank; they never assert a category."}}