{"id":"W2145310841","doi":"10.5430/ijba.v4n2p27","title":"The Brand Creation Process in the Information Technology Sector: The Case of Brasil IT+","year":2013,"lang":"en","type":"article","venue":"International Journal of Business Administration","topic":"Innovation and Knowledge Management","field":"Business, Management and Accounting","cited_by":12,"is_retracted":false,"has_abstract":true,"ca_institutions":"","funders":"","keywords":"Business; Marketing; Brand management; Process (computing); Brand equity; Quality (philosophy); Brand awareness; Computer science","routes":{"ca_aff":false,"ca_fund":false,"ca_venue":true,"about_ca":false,"invisible_to_affiliation_only":true},"retraction":null,"screen":null,"direct_labels":[],"prediction":{"model_version":"codex-gemma-dda1882f352a","candidate_categories":[],"consensus_categories":[],"category_scores_codex":[0.0008778102,0.00009442831,0.00009692327,0.0004200156,0.0001676872,0.0006226114,0.0005535628,0.00004863003,0.00005442695],"category_scores_gemma":[0.0004778271,0.00004907493,0.00003956546,0.0008966831,0.0001011484,0.002001427,0.00004232417,0.0001536791,0.00002710769],"about_ca_system_candidate":false,"about_ca_system_consensus":false,"about_ca_system_score_codex":0.00003519251,"about_ca_system_score_gemma":0.00008112197,"about_ca_topic_candidate":false,"about_ca_topic_consensus":false,"about_ca_topic_score_codex":0.00006802284,"about_ca_topic_score_gemma":0.0003441947,"domain_scores_codex":[0.9987205,0.00002125584,0.0007221156,0.0000588433,0.000380762,0.00009658557],"domain_scores_gemma":[0.9958594,0.00009526638,0.001015668,0.0001285671,0.002897433,0.000003674079],"domain_codex":null,"domain_gemma":null,"domain_candidate":null,"domain_consensus":null,"study_design_codex":"theoretical_or_conceptual","study_design_gemma":"observational","study_design_scores_codex":[0.0003674056,0.0004206258,0.01409255,0.000203373,0.0001710927,0.000124418,0.001640284,0.0007815085,0.0003014742,0.8695693,0.008816065,0.1035119],"study_design_scores_gemma":[0.009741842,0.0003301227,0.2849387,0.001010697,0.0003615461,0.004947387,0.1537661,0.05772165,0.001978672,0.2721052,0.2119537,0.001144403],"study_design_candidate":"theoretical_or_conceptual","study_design_consensus":null,"genre_codex":"empirical","genre_gemma":"empirical","genre_scores_codex":[0.8517118,0.00005648502,0.003193166,0.1001902,0.001585975,0.0007083606,0.000002339299,0.00001949799,0.04253224],"genre_scores_gemma":[0.9982625,0.00001418466,0.00002637927,0.001104731,0.0005114118,0.00002965987,0.00001488767,0.000004763229,0.00003154528],"genre_candidate":"empirical","genre_consensus":"empirical","teacher_disagreement_score":0.5974641,"threshold_uncertainty_score":0.6003857,"prediction_status":"machine_predicted_unvalidated"},"machine_scores":{"provisional":true,"baseline":true,"maturity_gate_passed":false,"score_opus":0.01357396804594516,"score_gpt":0.2713626685179502,"score_spread":0.257788700472005,"validation_status":"score_only:v0-immature-baseline","note":"Baseline scores from an immature model (maturity gate not passed). Scores rank; they never assert a category."}}