{"id":"W2148150251","doi":"10.1177/1461444807076978","title":"Globalization, promotional culture and the production/consumption of online games: engaging Adidas's `Beat Rugby' Campaign","year":2007,"lang":"en","type":"article","venue":"New Media & Society","topic":"Digital Games and Media","field":"Social Sciences","cited_by":26,"is_retracted":false,"has_abstract":true,"ca_institutions":"University of Alberta","funders":"","keywords":"Intermediary; Consumption (sociology); Globalization; Advertising; Tournament; Production (economics); Media studies; Sociology; Public relations; Political science; Business; Marketing; Social science; Law; Economics","routes":{"ca_aff":true,"ca_fund":false,"ca_venue":false,"about_ca":false,"invisible_to_affiliation_only":false},"retraction":null,"screen":null,"direct_labels":[],"prediction":{"model_version":"metacan-v3-hybrid-931329e0061c","candidate_categories":[],"consensus_categories":[],"category_scores_codex":[0.001097719,0.0003226807,0.000172084,0.0008845528,0.002746483,0.004642051,0.0002167512,0.0003578676,0.003601705],"category_scores_gemma":[0.001449673,0.0001581603,0.00009839086,0.0005634127,0.003349984,0.001270981,0.002055314,0.0007319381,0.0002322172],"about_ca_system_candidate":false,"about_ca_system_consensus":false,"about_ca_system_score_codex":0.001093133,"about_ca_system_score_gemma":0.0006649469,"about_ca_topic_candidate":false,"about_ca_topic_consensus":false,"about_ca_topic_score_codex":0.009314997,"about_ca_topic_score_gemma":0.02115287,"domain_scores_codex":[0.9995204,0.0002292948,0.00001254689,0.00005104679,0.00008993953,0.0000968046],"domain_scores_gemma":[0.9991282,0.0003261625,0.0001967549,0.00005741532,0.00008971692,0.0002017724],"domain_codex":null,"domain_gemma":null,"domain_candidate":null,"domain_consensus":null,"study_design_codex":"qualitative","study_design_gemma":"qualitative","study_design_scores_codex":[0.0002104037,0.0006193939,0.1906885,0.0002247327,0.00003599119,0.0009937597,0.6901772,0.00009280477,0.004818766,0.01345802,0.003325764,0.09535468],"study_design_scores_gemma":[0.00002264248,0.0003005289,0.3688882,0.0001711076,0.00004151657,0.0003654289,0.5817825,0.0001732517,0.001611175,0.001441275,0.04516755,0.00003478208],"study_design_candidate":"qualitative","study_design_consensus":"qualitative","genre_codex":"empirical","genre_gemma":"empirical","genre_scores_codex":[0.9606856,0.0002310347,0.00007852709,0.000344956,0.0000146594,0.00001084919,0.00000839681,0.000003112722,0.0386229],"genre_scores_gemma":[0.9969495,0.00023255,0.00007673771,0.0000614137,0.000009228961,0.00000647744,0.000006954834,0.000004104327,0.002653047],"genre_candidate":"empirical","genre_consensus":"empirical","teacher_disagreement_score":0.009314997,"threshold_uncertainty_score":0.01852155,"prediction_status":"machine_predicted_unvalidated"},"machine_scores":{"provisional":true,"baseline":true,"maturity_gate_passed":false,"score_opus":0.02263603785754338,"score_gpt":0.2950049748307678,"score_spread":0.2723689369732244,"validation_status":"score_only:v0-immature-baseline","note":"Baseline scores from an immature model (maturity gate not passed). Scores rank; they never assert a category."}}