{"id":"W2149600928","doi":"10.5267/j.msl.2012.02.014","title":"The impact of brand value on brand selection: Case study of mobile phone selection","year":2012,"lang":"en","type":"article","venue":"Management Science Letters","topic":"Consumer Behavior in Brand Consumption and Identification","field":"Business, Management and Accounting","cited_by":24,"is_retracted":false,"has_abstract":true,"ca_institutions":"","funders":"","keywords":"Advertising; Selection (genetic algorithm); Purchasing; Business; Perception; Mobile phone; Word of mouth; Quality (philosophy); Brand awareness; Marketing; Value (mathematics); Brand management; Computer science; Psychology","routes":{"ca_aff":false,"ca_fund":false,"ca_venue":true,"about_ca":false,"invisible_to_affiliation_only":true},"retraction":null,"screen":null,"direct_labels":[],"prediction":{"model_version":"codex-gemma-dda1882f352a","candidate_categories":[],"consensus_categories":[],"category_scores_codex":[0.00113538,0.000132715,0.0001314749,0.0004547222,0.0006824587,0.0002428711,0.0002721009,0.00001713328,0.0001118476],"category_scores_gemma":[0.00001675437,0.00009664898,0.00007726477,0.001546962,0.0002064351,0.001070931,0.0000900464,0.0000826593,0.00004457923],"about_ca_system_candidate":false,"about_ca_system_consensus":false,"about_ca_system_score_codex":0.00007236138,"about_ca_system_score_gemma":0.000005765114,"about_ca_topic_candidate":false,"about_ca_topic_consensus":false,"about_ca_topic_score_codex":0.001632714,"about_ca_topic_score_gemma":0.00006888563,"domain_scores_codex":[0.9986108,0.00002668485,0.0003215803,0.0002493118,0.0004959243,0.000295681],"domain_scores_gemma":[0.9993258,0.00003302932,0.0002824316,0.0002636381,0.00007650513,0.00001864931],"domain_codex":null,"domain_gemma":null,"domain_candidate":null,"domain_consensus":null,"study_design_codex":"observational","study_design_gemma":"observational","study_design_scores_codex":[0.000201722,0.001945797,0.826229,0.0001116312,0.0001592469,0.00001334448,0.001035635,0.002921782,0.04128997,0.0007335146,0.006042982,0.1193154],"study_design_scores_gemma":[0.001293542,0.00004641557,0.9916393,0.00002143298,0.0001700266,0.00002429999,0.002733544,0.002004514,0.0008439691,0.00001700665,0.001005717,0.0002002003],"study_design_candidate":"observational","study_design_consensus":"observational","genre_codex":"empirical","genre_gemma":"empirical","genre_scores_codex":[0.9979171,0.00001810473,0.000124335,0.0001217562,0.0004320201,0.0007310539,4.687102e-7,0.000039031,0.0006161185],"genre_scores_gemma":[0.9995175,0.000005553678,0.00001616955,0.0001351105,0.0001170467,0.00007451799,0.000001211126,0.000008810115,0.0001240586],"genre_candidate":"empirical","genre_consensus":"empirical","teacher_disagreement_score":0.1654103,"threshold_uncertainty_score":0.5248989,"prediction_status":"machine_predicted_unvalidated"},"machine_scores":{"provisional":true,"baseline":true,"maturity_gate_passed":false,"score_opus":0.02331567967295985,"score_gpt":0.2945519447358804,"score_spread":0.2712362650629206,"validation_status":"score_only:v0-immature-baseline","note":"Baseline scores from an immature model (maturity gate not passed). Scores rank; they never assert a category."}}