{"id":"W215018224","doi":"10.1016/j.ijpe.2015.04.013","title":"A note on budget allocation for market research and advertising","year":2015,"lang":"en","type":"article","venue":"International Journal of Production Economics","topic":"Supply Chain and Inventory Management","field":"Business, Management and Accounting","cited_by":10,"is_retracted":false,"has_abstract":false,"ca_institutions":"Western University","funders":"","keywords":"Production (economics); Investment (military); Product (mathematics); Economics; Microeconomics; Business; Industrial organization; Marketing","routes":{"ca_aff":true,"ca_fund":false,"ca_venue":false,"about_ca":false,"invisible_to_affiliation_only":false},"retraction":null,"screen":null,"direct_labels":[],"prediction":{"model_version":"metacan-v3-hybrid-931329e0061c","candidate_categories":[],"consensus_categories":[],"category_scores_codex":[0.02498634,0.002453358,0.002114052,0.004254672,0.004058113,0.008785538,0.00505769,0.01846791,0.02859024],"category_scores_gemma":[0.09376638,0.001902623,0.002984852,0.00372891,0.004058416,0.009018277,0.003033351,0.02524599,0.01052611],"about_ca_system_candidate":false,"about_ca_system_consensus":false,"about_ca_system_score_codex":0.006977464,"about_ca_system_score_gemma":0.01338375,"about_ca_topic_candidate":false,"about_ca_topic_consensus":false,"about_ca_topic_score_codex":0.03924772,"about_ca_topic_score_gemma":0.0737882,"domain_scores_codex":[0.9738812,0.007980251,0.003292168,0.001783226,0.01023865,0.002824593],"domain_scores_gemma":[0.876863,0.08294319,0.002975306,0.008194185,0.02623709,0.002787211],"domain_codex":null,"domain_gemma":null,"domain_candidate":null,"domain_consensus":null,"study_design_codex":"not_applicable","study_design_gemma":"theoretical_or_conceptual","study_design_scores_codex":[0.0005943797,0.0002157084,0.0007928777,0.0003375156,0.00007787142,0.0004686396,0.00059582,0.001888857,0.004161977,0.1844868,0.7201553,0.08622424],"study_design_scores_gemma":[0.0001498637,0.0001372709,0.003068698,0.0008684542,0.0001217707,0.0002524757,0.0002479187,0.001771473,0.002194262,0.04334331,0.9476361,0.0002084593],"study_design_candidate":"theoretical_or_conceptual","study_design_consensus":null,"genre_codex":"commentary","genre_gemma":"empirical","genre_scores_codex":[0.008242141,0.02356606,0.09211656,0.4216086,0.08715165,0.001209888,0.003636274,0.003190591,0.3592784],"genre_scores_gemma":[0.09037305,0.01681259,0.1941926,0.2662835,0.04111827,0.002063829,0.001518309,0.003370682,0.3842673],"genre_candidate":"empirical","genre_consensus":null,"teacher_disagreement_score":0.03924772,"threshold_uncertainty_score":0.132142,"prediction_status":"machine_predicted_unvalidated"},"machine_scores":{"provisional":true,"baseline":true,"maturity_gate_passed":false,"score_opus":0.08079434548676546,"score_gpt":0.3245897898762956,"score_spread":0.2437954443895302,"validation_status":"score_only:v0-immature-baseline","note":"Baseline scores from an immature model (maturity gate not passed). Scores rank; they never assert a category."}}