{"id":"W2154072859","doi":"10.1509/jmkg.75.3.27","title":"Do Marketing Media Have Life Cycles? The Case of Product Placement in Movies","year":2011,"lang":"en","type":"article","venue":"Journal of Marketing","topic":"Art History and Market Analysis","field":"Arts and Humanities","cited_by":100,"is_retracted":false,"has_abstract":true,"ca_institutions":"The King's University","funders":"","keywords":"Product placement; Product (mathematics); Marketing; Advertising; Business; Habituation; Relationship marketing; Psychology; Marketing management; Mathematics","routes":{"ca_aff":true,"ca_fund":false,"ca_venue":false,"about_ca":false,"invisible_to_affiliation_only":false},"retraction":null,"screen":null,"direct_labels":[],"prediction":{"model_version":"codex-gemma-dda1882f352a","candidate_categories":["insufficient_payload"],"consensus_categories":[],"category_scores_codex":[0.0150813,0.0001470979,0.0003616606,0.0002671976,0.0002885194,0.0000443899,0.0002390452,0.0000278391,0.003177067],"category_scores_gemma":[0.00417718,0.00009685654,0.0002058756,0.00005970066,0.0002288839,0.0002642402,0.00008569352,0.0003167548,0.000002874139],"about_ca_system_candidate":false,"about_ca_system_consensus":false,"about_ca_system_score_codex":0.00005321974,"about_ca_system_score_gemma":0.00007486391,"about_ca_topic_candidate":false,"about_ca_topic_consensus":false,"about_ca_topic_score_codex":0.0001417022,"about_ca_topic_score_gemma":0.001564742,"domain_scores_codex":[0.9972417,0.001221566,0.0009266451,0.0001378771,0.0002533894,0.0002188054],"domain_scores_gemma":[0.996934,0.001515988,0.001015121,0.0002012032,0.0002568229,0.0000768767],"domain_codex":null,"domain_gemma":null,"domain_candidate":null,"domain_consensus":null,"study_design_codex":"qualitative","study_design_gemma":"qualitative","study_design_scores_codex":[0.01378287,0.001001649,0.0625497,0.001071721,0.00140218,0.004397612,0.7347544,0.0001615288,0.0002984719,0.003864583,0.05753927,0.119176],"study_design_scores_gemma":[0.00293761,0.0003918567,0.04003521,0.002432061,0.00121739,0.001507395,0.7674328,0.001083226,0.000389969,0.0009888859,0.1804882,0.00109538],"study_design_candidate":"qualitative","study_design_consensus":"qualitative","genre_codex":"empirical","genre_gemma":"empirical","genre_scores_codex":[0.8991243,0.002080243,0.0000074009,0.0001914276,0.0004511649,0.0001014523,0.000003884994,0.00000683941,0.09803335],"genre_scores_gemma":[0.9978496,0.0001891241,0.0003485367,0.00006580958,0.0006501439,0.000003045252,4.326373e-7,0.00001543122,0.0008778565],"genre_candidate":"empirical","genre_consensus":"empirical","teacher_disagreement_score":0.122949,"threshold_uncertainty_score":0.9977342,"prediction_status":"machine_predicted_unvalidated"},"machine_scores":{"provisional":true,"baseline":true,"maturity_gate_passed":false,"score_opus":0.049859310139962,"score_gpt":0.2360108205679547,"score_spread":0.1861515104279927,"validation_status":"score_only:v0-immature-baseline","note":"Baseline scores from an immature model (maturity gate not passed). Scores rank; they never assert a category."}}