{"id":"W2158308799","doi":"10.1086/678907","title":"Things Fall Apart: The Dynamics of Brand Audience Dissipation","year":2014,"lang":"en","type":"article","venue":"Journal of Consumer Research","topic":"Consumer Behavior in Brand Consumption and Identification","field":"Business, Management and Accounting","cited_by":194,"is_retracted":false,"has_abstract":true,"ca_institutions":"HEC Montréal","funders":"","keywords":"Dynamics (music); Semiotics; Perspective (graphical); Advertising; Value (mathematics); Identity (music); Sociology; Work (physics); Aesthetics; Business; Computer science; Epistemology; Art; Visual arts; Engineering","routes":{"ca_aff":true,"ca_fund":false,"ca_venue":false,"about_ca":false,"invisible_to_affiliation_only":false},"retraction":null,"screen":null,"direct_labels":[],"prediction":{"model_version":"metacan-v3-hybrid-931329e0061c","candidate_categories":[],"consensus_categories":[],"category_scores_codex":[0.003138444,0.0003785093,0.0004888442,0.002721997,0.004930561,0.008101589,0.0008714076,0.001722221,0.01223164],"category_scores_gemma":[0.01415679,0.0005156993,0.000561376,0.001130586,0.007223799,0.01134252,0.0076209,0.00233933,0.0009506766],"about_ca_system_candidate":false,"about_ca_system_consensus":false,"about_ca_system_score_codex":0.001678875,"about_ca_system_score_gemma":0.0005545066,"about_ca_topic_candidate":false,"about_ca_topic_consensus":false,"about_ca_topic_score_codex":0.001662498,"about_ca_topic_score_gemma":0.001331126,"domain_scores_codex":[0.9981462,0.0007069823,0.00004837949,0.0003073726,0.0004347124,0.0003563378],"domain_scores_gemma":[0.9952521,0.002367214,0.0007342339,0.0005324054,0.0004855703,0.0006283539],"domain_codex":null,"domain_gemma":null,"domain_candidate":null,"domain_consensus":null,"study_design_codex":"qualitative","study_design_gemma":"observational","study_design_scores_codex":[0.0008074401,0.0003253226,0.08424082,0.0002083135,0.0000941971,0.002203913,0.4503664,0.0009152601,0.01456501,0.328603,0.004980606,0.1126897],"study_design_scores_gemma":[0.0001340708,0.0005913238,0.2274026,0.0004575846,0.0001444956,0.002316763,0.3533316,0.009730345,0.005914674,0.279889,0.1198274,0.0002601465],"study_design_candidate":"observational","study_design_consensus":null,"genre_codex":"empirical","genre_gemma":"empirical","genre_scores_codex":[0.8836891,0.0007553649,0.01011246,0.004136328,0.0001046037,0.00003827802,0.00006740045,0.0001330752,0.1009634],"genre_scores_gemma":[0.9957261,0.0001221784,0.0006898741,0.0001518886,0.0000491284,0.00001207065,0.00002214095,0.00004013898,0.003186469],"genre_candidate":"empirical","genre_consensus":"empirical","teacher_disagreement_score":0.01223164,"threshold_uncertainty_score":0.04091895,"prediction_status":"machine_predicted_unvalidated"},"machine_scores":{"provisional":true,"baseline":true,"maturity_gate_passed":false,"score_opus":0.06759384995983035,"score_gpt":0.3402537954299088,"score_spread":0.2726599454700784,"validation_status":"score_only:v0-immature-baseline","note":"Baseline scores from an immature model (maturity gate not passed). Scores rank; they never assert a category."}}