{"id":"W2159331144","doi":"10.1287/mksc.2015.0925","title":"The Effects of Publicity on Demand: The Case of Anti-Cholesterol Drugs","year":2015,"lang":"en","type":"article","venue":"Marketing Science","topic":"Consumer Market Behavior and Pricing","field":"Business, Management and Accounting","cited_by":57,"is_retracted":false,"has_abstract":true,"ca_institutions":"HEC Montréal; University of Toronto","funders":"","keywords":"Publicity; Business; Marketing; Advertising; Interpretation (philosophy); Product (mathematics); Space (punctuation); Public relations; Computer science; Political science","routes":{"ca_aff":true,"ca_fund":false,"ca_venue":false,"about_ca":false,"invisible_to_affiliation_only":false},"retraction":null,"screen":null,"direct_labels":[],"prediction":{"model_version":"codex-gemma-dda1882f352a","candidate_categories":[],"consensus_categories":[],"category_scores_codex":[0.01049325,0.0001056809,0.0001321283,0.000141734,0.0005554088,0.0003313516,0.0006549963,0.00002147421,0.000006018584],"category_scores_gemma":[0.004887524,0.00005850898,0.00004884437,0.0009853286,0.0005757073,0.0004954225,0.0003497763,0.0001235541,0.000005764294],"about_ca_system_candidate":false,"about_ca_system_consensus":false,"about_ca_system_score_codex":0.00001539031,"about_ca_system_score_gemma":0.00005339039,"about_ca_topic_candidate":false,"about_ca_topic_consensus":false,"about_ca_topic_score_codex":0.000822782,"about_ca_topic_score_gemma":0.00007300501,"domain_scores_codex":[0.998753,0.00009208958,0.0002403687,0.0002146752,0.0004235415,0.0002763417],"domain_scores_gemma":[0.9975329,0.001435435,0.0002908841,0.0004223412,0.0002991619,0.00001925833],"domain_codex":null,"domain_gemma":null,"domain_candidate":null,"domain_consensus":null,"study_design_codex":"observational","study_design_gemma":"observational","study_design_scores_codex":[0.0002991964,0.000219573,0.5183856,0.0007495398,0.00002608953,0.00009572622,0.001321777,0.00005998901,0.01379009,0.004200134,0.003624514,0.4572278],"study_design_scores_gemma":[0.001288791,0.00005027393,0.9734389,0.0005149171,0.0001503587,0.00006372665,0.002772062,0.007856636,0.005238294,0.000567844,0.00765147,0.0004067772],"study_design_candidate":"observational","study_design_consensus":"observational","genre_codex":"empirical","genre_gemma":"empirical","genre_scores_codex":[0.9855996,0.00006556075,0.00001759502,0.0004834971,0.0004994015,0.0002097951,3.623338e-7,0.00002488718,0.01309934],"genre_scores_gemma":[0.9995887,0.000003994231,0.00001548,0.00022783,0.00007824361,0.000006685075,1.941311e-7,0.000006676966,0.00007224429],"genre_candidate":"empirical","genre_consensus":"empirical","teacher_disagreement_score":0.456821,"threshold_uncertainty_score":0.5851175,"prediction_status":"machine_predicted_unvalidated"},"machine_scores":{"provisional":true,"baseline":true,"maturity_gate_passed":false,"score_opus":0.01517276102517437,"score_gpt":0.2495065078200492,"score_spread":0.2343337467948748,"validation_status":"score_only:v0-immature-baseline","note":"Baseline scores from an immature model (maturity gate not passed). Scores rank; they never assert a category."}}