{"id":"W2160038995","doi":"10.5539/ijms.v3n1p95","title":"Belief Dimensions and Viewer’s Attitude towards TV Advertising in Thailand","year":2011,"lang":"en","type":"article","venue":"International Journal of Marketing Studies","topic":"Consumer Behavior in Brand Consumption and Identification","field":"Business, Management and Accounting","cited_by":13,"is_retracted":false,"has_abstract":true,"ca_institutions":"","funders":"","keywords":"Advertising; Offensive; Perception; Dimension (graph theory); Psychology; Exploratory research; Advertising research; Marketing; Business; Sociology; Engineering","routes":{"ca_aff":false,"ca_fund":false,"ca_venue":true,"about_ca":false,"invisible_to_affiliation_only":true},"retraction":null,"screen":null,"direct_labels":[],"prediction":{"model_version":"codex-gemma-dda1882f352a","candidate_categories":[],"consensus_categories":[],"category_scores_codex":[0.001409498,0.00009449045,0.0001675809,0.000353613,0.00007914238,0.00009415823,0.0001751898,0.00002460494,0.0001432271],"category_scores_gemma":[0.0008812784,0.00007988802,0.00005674377,0.00009636353,0.00006424281,0.0005789951,0.000158334,0.0001169853,0.00001017946],"about_ca_system_candidate":false,"about_ca_system_consensus":false,"about_ca_system_score_codex":0.00003690904,"about_ca_system_score_gemma":0.00001341271,"about_ca_topic_candidate":false,"about_ca_topic_consensus":false,"about_ca_topic_score_codex":0.0001303022,"about_ca_topic_score_gemma":0.0001557948,"domain_scores_codex":[0.9990302,0.00003581141,0.0004351651,0.0001154313,0.0002845903,0.000098849],"domain_scores_gemma":[0.9988739,0.0001050532,0.0003459354,0.00005974496,0.0006058384,0.000009495282],"domain_codex":null,"domain_gemma":null,"domain_candidate":null,"domain_consensus":null,"study_design_codex":"observational","study_design_gemma":"observational","study_design_scores_codex":[0.0004558811,0.0001593527,0.7627946,0.00006353099,0.0002461831,0.00008241926,0.0007471509,0.00000228877,0.0006940724,0.0004146129,0.002295971,0.232044],"study_design_scores_gemma":[0.0005930017,0.000002989709,0.9907197,0.0004044402,0.00005721688,0.0000262498,0.0006789588,0.00002996971,0.00003030381,0.0004555853,0.006908089,0.00009353022],"study_design_candidate":"observational","study_design_consensus":"observational","genre_codex":"empirical","genre_gemma":"empirical","genre_scores_codex":[0.9928237,0.003085374,0.0000192074,0.0008216912,0.001373544,0.00005474984,8.173884e-7,0.00001294812,0.001807989],"genre_scores_gemma":[0.9973513,0.001682757,0.0003208994,0.0002620787,0.0002510377,0.000003194115,0.000001135984,0.000007409581,0.00012012],"genre_candidate":"empirical","genre_consensus":"empirical","teacher_disagreement_score":0.2319505,"threshold_uncertainty_score":0.3257739,"prediction_status":"machine_predicted_unvalidated"},"machine_scores":{"provisional":true,"baseline":true,"maturity_gate_passed":false,"score_opus":0.06466828333722673,"score_gpt":0.3100105202374422,"score_spread":0.2453422369002155,"validation_status":"score_only:v0-immature-baseline","note":"Baseline scores from an immature model (maturity gate not passed). Scores rank; they never assert a category."}}