{"id":"W2167812064","doi":"10.1017/s0266078404001026","title":"Selling English: advertising and the discourses of ELT","year":2004,"lang":"en","type":"article","venue":"English Today","topic":"Second Language Learning and Teaching","field":"Arts and Humanities","cited_by":23,"is_retracted":false,"has_abstract":true,"ca_institutions":"","funders":"","keywords":"World Englishes; English as a lingua franca; Chorus; Political science; Lingua franca; International language; Advertising; Media studies; Sociology; Linguistics; Business; Art; Literature","routes":{"ca_aff":false,"ca_fund":false,"ca_venue":false,"about_ca":true,"invisible_to_affiliation_only":true},"retraction":null,"screen":null,"direct_labels":[],"prediction":{"model_version":"codex-gemma-dda1882f352a","candidate_categories":[],"consensus_categories":[],"category_scores_codex":[0.0003922496,0.0001012033,0.000166041,0.00004298813,0.0003243667,0.0001447554,0.0001067142,0.00002749819,0.0003577675],"category_scores_gemma":[0.0004732379,0.00006420836,0.00006241577,0.00002206947,0.0002596362,0.0001912093,0.00002977812,0.0002520289,0.000003224344],"about_ca_system_candidate":false,"about_ca_system_consensus":false,"about_ca_system_score_codex":0.00001044515,"about_ca_system_score_gemma":0.00001481077,"about_ca_topic_candidate":false,"about_ca_topic_consensus":false,"about_ca_topic_score_codex":0.0006990883,"about_ca_topic_score_gemma":0.0002774281,"domain_scores_codex":[0.9993426,0.0000737921,0.0001709366,0.0001343304,0.0001194997,0.0001588259],"domain_scores_gemma":[0.9994273,0.0002293371,0.00007999478,0.0001472539,0.00008589579,0.00003027948],"domain_codex":null,"domain_gemma":null,"domain_candidate":null,"domain_consensus":null,"study_design_codex":"qualitative","study_design_gemma":"qualitative","study_design_scores_codex":[0.00002016434,0.00002158917,0.0001083071,0.00002310526,0.00003519854,0.000003121492,0.7544404,0.0004609904,0.00001401028,0.2389885,0.0001170782,0.005767489],"study_design_scores_gemma":[0.005707243,0.0001276837,0.0002707474,0.0005382312,0.0001743568,0.00000510273,0.5965787,0.0002142492,0.001791609,0.006557886,0.3874639,0.0005702815],"study_design_candidate":"qualitative","study_design_consensus":"qualitative","genre_codex":"empirical","genre_gemma":"empirical","genre_scores_codex":[0.9121651,0.002104204,0.00007025007,0.0002131794,0.0008378898,0.00008206523,0.00000421705,0.0001046727,0.0844184],"genre_scores_gemma":[0.9965897,0.00002180518,0.00008048438,0.000157088,0.001445495,0.000003723014,0.000004451756,0.00001624151,0.001681074],"genre_candidate":"empirical","genre_consensus":"empirical","teacher_disagreement_score":0.3873468,"threshold_uncertainty_score":0.3917303,"prediction_status":"machine_predicted_unvalidated"},"machine_scores":{"provisional":true,"baseline":true,"maturity_gate_passed":false,"score_opus":0.007905023999806828,"score_gpt":0.2068122050934528,"score_spread":0.198907181093646,"validation_status":"score_only:v0-immature-baseline","note":"Baseline scores from an immature model (maturity gate not passed). Scores rank; they never assert a category."}}