{"id":"W2170430646","doi":"10.1002/mar.20689","title":"How Visual Brand Identity Shapes Consumer Response","year":2014,"lang":"en","type":"article","venue":"Psychology and Marketing","topic":"Consumer Behavior in Brand Consumption and Identification","field":"Business, Management and Accounting","cited_by":95,"is_retracted":false,"has_abstract":true,"ca_institutions":"University of Saskatchewan","funders":"","keywords":"Psychology; Advertising; Brand identity; Identity (music); Agency (philosophy); Social psychology; Aesthetics; Business; Sociology; Art","routes":{"ca_aff":true,"ca_fund":false,"ca_venue":false,"about_ca":false,"invisible_to_affiliation_only":false},"retraction":null,"screen":null,"direct_labels":[],"prediction":{"model_version":"metacan-v3-hybrid-931329e0061c","candidate_categories":[],"consensus_categories":[],"category_scores_codex":[0.001492439,0.0001348758,0.0001391164,0.0003775076,0.0005743185,0.002777349,0.0002431957,0.0007538404,0.006765447],"category_scores_gemma":[0.01099734,0.0001900478,0.0001802757,0.0002427864,0.0009597473,0.0007916827,0.0008991619,0.0005540625,0.0003914928],"about_ca_system_candidate":false,"about_ca_system_consensus":false,"about_ca_system_score_codex":0.0006007602,"about_ca_system_score_gemma":0.0002368158,"about_ca_topic_candidate":false,"about_ca_topic_consensus":false,"about_ca_topic_score_codex":0.002164498,"about_ca_topic_score_gemma":0.001535906,"domain_scores_codex":[0.9990112,0.0004686215,0.00002708115,0.0001252166,0.0002575094,0.000110446],"domain_scores_gemma":[0.9943784,0.003864775,0.0006409837,0.0003177613,0.0005279721,0.0002702036],"domain_codex":null,"domain_gemma":null,"domain_candidate":null,"domain_consensus":null,"study_design_codex":"observational","study_design_gemma":"observational","study_design_scores_codex":[0.003899546,0.001196595,0.804918,0.000265697,0.0001282117,0.0009213638,0.08342838,0.0009994335,0.04638897,0.004976679,0.002022134,0.05085497],"study_design_scores_gemma":[0.00005836267,0.0006270899,0.9298816,0.00005652282,0.00008751604,0.00032407,0.05326367,0.002920061,0.005627672,0.003925672,0.003166037,0.00006177532],"study_design_candidate":"observational","study_design_consensus":"observational","genre_codex":"empirical","genre_gemma":"empirical","genre_scores_codex":[0.9929481,0.00001603509,0.0001532368,0.00008871219,0.000004660571,0.000009140657,0.000007703095,0.000006369346,0.006766023],"genre_scores_gemma":[0.9991376,0.00001428759,0.0001072595,0.00005135306,0.000002115208,0.000005530423,0.000009458899,0.000007673217,0.0006646509],"genre_candidate":"empirical","genre_consensus":"empirical","teacher_disagreement_score":0.006765447,"threshold_uncertainty_score":0.02263272,"prediction_status":"machine_predicted_unvalidated"},"machine_scores":{"provisional":true,"baseline":true,"maturity_gate_passed":false,"score_opus":0.02413943955488442,"score_gpt":0.3009945604684164,"score_spread":0.276855120913532,"validation_status":"score_only:v0-immature-baseline","note":"Baseline scores from an immature model (maturity gate not passed). Scores rank; they never assert a category."}}