{"id":"W2170430646","doi":"10.1002/mar.20689","title":"How Visual Brand Identity Shapes Consumer Response","year":2014,"lang":"en","type":"article","venue":"Psychology and Marketing","topic":"Consumer Behavior in Brand Consumption and Identification","field":"Business, Management and Accounting","cited_by":95,"is_retracted":false,"has_abstract":true,"ca_institutions":"University of Saskatchewan","funders":"","keywords":"Psychology; Advertising; Brand identity; Identity (music); Agency (philosophy); Social psychology; Aesthetics; Business; Sociology; Art","routes":{"ca_aff":true,"ca_fund":false,"ca_venue":false,"about_ca":false,"invisible_to_affiliation_only":false},"retraction":null,"screen":null,"direct_labels":[],"prediction":{"model_version":"codex-gemma-dda1882f352a","candidate_categories":[],"consensus_categories":[],"category_scores_codex":[0.002404248,0.0001375306,0.0001529899,0.0002052707,0.0003158385,0.0005091192,0.0001322252,0.00009726268,0.0003859959],"category_scores_gemma":[0.0008766328,0.0001377063,0.00004903745,0.0001653682,0.0001437111,0.0009262189,0.00008225047,0.0001364612,0.0002017827],"about_ca_system_candidate":false,"about_ca_system_consensus":false,"about_ca_system_score_codex":0.000004519789,"about_ca_system_score_gemma":0.000005147359,"about_ca_topic_candidate":false,"about_ca_topic_consensus":false,"about_ca_topic_score_codex":0.00001249409,"about_ca_topic_score_gemma":0.00004796718,"domain_scores_codex":[0.9989546,0.0001599349,0.0001918541,0.0003617223,0.0001189403,0.000212941],"domain_scores_gemma":[0.9993122,0.0002772186,0.0001500723,0.0001476021,0.00009478255,0.00001817509],"domain_codex":null,"domain_gemma":null,"domain_candidate":null,"domain_consensus":null,"study_design_codex":"design_other","study_design_gemma":"observational","study_design_scores_codex":[0.001834654,0.0001198386,0.2326028,0.000115318,0.00003314531,0.000004553583,0.000024103,1.057829e-7,0.02992395,0.001917873,0.006081832,0.7273418],"study_design_scores_gemma":[0.0008304397,0.000002466509,0.8389581,0.00002227939,0.00005190231,0.000008997227,0.00004846279,0.0002639601,0.00001500222,0.0007899268,0.1588467,0.000161702],"study_design_candidate":"observational","study_design_consensus":null,"genre_codex":"empirical","genre_gemma":"empirical","genre_scores_codex":[0.9909907,0.0003232713,0.001159835,0.0039911,0.0005051413,0.000126576,8.115053e-7,0.0001187583,0.002783812],"genre_scores_gemma":[0.9965004,0.00007685313,0.00009375788,0.00191248,0.0002574582,0.00002134626,0.000007539883,0.00001485785,0.001115308],"genre_candidate":"empirical","genre_consensus":"empirical","teacher_disagreement_score":0.7271801,"threshold_uncertainty_score":0.5615501,"prediction_status":"machine_predicted_unvalidated"},"machine_scores":{"provisional":true,"baseline":true,"maturity_gate_passed":false,"score_opus":0.02413943955488442,"score_gpt":0.3009945604684164,"score_spread":0.276855120913532,"validation_status":"score_only:v0-immature-baseline","note":"Baseline scores from an immature model (maturity gate not passed). Scores rank; they never assert a category."}}