{"id":"W2171474084","doi":"10.3917/riges.384.0061","title":"La participation des consommateurs aux campagnes publicitaires : ses formes, ses avantages et ses limites","year":2014,"lang":"fr","type":"article","venue":"Gestion","topic":"Digital Marketing and Social Media","field":"Social Sciences","cited_by":9,"is_retracted":false,"has_abstract":true,"ca_institutions":"","funders":"","keywords":"Humanities; Combinatorics; Mathematics; Political science; Philosophy","routes":{"ca_aff":false,"ca_fund":false,"ca_venue":true,"about_ca":false,"invisible_to_affiliation_only":true},"retraction":null,"screen":null,"direct_labels":[],"prediction":{"model_version":"codex-gemma-dda1882f352a","candidate_categories":["metaresearch","metaepi_narrow"],"consensus_categories":[],"category_scores_codex":[0.002331815,0.000270754,0.0003124238,0.0001122194,0.0008140342,0.0007081318,0.0002121912,0.0003627588,0.0001470119],"category_scores_gemma":[0.01239575,0.0002710635,0.0001187537,0.0004288092,0.001602583,0.001575549,0.00006688713,0.0002441178,0.0001425399],"about_ca_system_candidate":false,"about_ca_system_consensus":false,"about_ca_system_score_codex":0.0001316057,"about_ca_system_score_gemma":0.0002601904,"about_ca_topic_candidate":false,"about_ca_topic_consensus":false,"about_ca_topic_score_codex":0.003409174,"about_ca_topic_score_gemma":0.006106003,"domain_scores_codex":[0.9962765,0.001860887,0.0003777947,0.0003447703,0.0004877326,0.0006523245],"domain_scores_gemma":[0.9951996,0.003834302,0.000235348,0.0001665459,0.0003045991,0.0002596723],"domain_codex":null,"domain_gemma":null,"domain_candidate":null,"domain_consensus":null,"study_design_codex":"design_other","study_design_gemma":"not_applicable","study_design_scores_codex":[0.0000422146,0.0003055482,0.07782261,0.0002780638,0.00004889105,0.000005014304,0.03746593,0.0001061619,0.00006145929,0.2531963,0.01253758,0.6181303],"study_design_scores_gemma":[0.0004563197,0.0003936122,0.1892639,0.00102488,0.000187828,0.000007807771,0.02116837,0.0003904148,0.0002954306,0.04337161,0.7427634,0.0006763877],"study_design_candidate":"not_applicable","study_design_consensus":null,"genre_codex":"empirical","genre_gemma":"empirical","genre_scores_codex":[0.8890917,0.002404856,0.0001148601,0.03242877,0.001519889,0.0002282636,0.00003843947,0.0003256933,0.07384758],"genre_scores_gemma":[0.9811083,0.00261422,0.0002998944,0.0003366255,0.0005993348,0.00005871428,0.00004933718,0.00003173189,0.01490185],"genre_candidate":"empirical","genre_consensus":"empirical","teacher_disagreement_score":0.7302259,"threshold_uncertainty_score":0.9999741,"prediction_status":"machine_predicted_unvalidated"},"machine_scores":{"provisional":true,"baseline":true,"maturity_gate_passed":false,"score_opus":0.04080599819567177,"score_gpt":0.3270507160805279,"score_spread":0.2862447178848561,"validation_status":"score_only:v0-immature-baseline","note":"Baseline scores from an immature model (maturity gate not passed). Scores rank; they never assert a category."}}