{"id":"W2176933019","doi":"10.19030/jabr.v20i3.2218","title":"Co-Branding Internationally: Everyone Wins?","year":2011,"lang":"en","type":"article","venue":"Journal of Applied Business Research (JABR)","topic":"Digital Marketing and Social Media","field":"Social Sciences","cited_by":44,"is_retracted":false,"has_abstract":true,"ca_institutions":"Concordia University","funders":"","keywords":"Equity (law); Style (visual arts); Brand equity; Span (engineering); Political science; Advertising; Business; Marketing; Law; Engineering; History","routes":{"ca_aff":true,"ca_fund":false,"ca_venue":false,"about_ca":false,"invisible_to_affiliation_only":false},"retraction":null,"screen":null,"direct_labels":[],"prediction":{"model_version":"metacan-v3-hybrid-931329e0061c","candidate_categories":[],"consensus_categories":[],"category_scores_codex":[0.002760216,0.0003445614,0.0004748088,0.0007161853,0.003204623,0.006831835,0.0006006595,0.001114639,0.0729658],"category_scores_gemma":[0.005699483,0.0002319899,0.0002706437,0.001271378,0.002288132,0.006999992,0.004265585,0.001880852,0.007551303],"about_ca_system_candidate":false,"about_ca_system_consensus":false,"about_ca_system_score_codex":0.0009846025,"about_ca_system_score_gemma":0.001320548,"about_ca_topic_candidate":false,"about_ca_topic_consensus":false,"about_ca_topic_score_codex":0.002256852,"about_ca_topic_score_gemma":0.006765232,"domain_scores_codex":[0.9978966,0.0004957987,0.00005104431,0.0002687484,0.0006796524,0.0006082177],"domain_scores_gemma":[0.9968713,0.0004893264,0.0005717,0.0003723398,0.0005196768,0.001175711],"domain_codex":null,"domain_gemma":null,"domain_candidate":null,"domain_consensus":null,"study_design_codex":"design_other","study_design_gemma":"not_applicable","study_design_scores_codex":[0.0001345335,0.0002317503,0.1148742,0.0003495981,0.00008530074,0.0007685333,0.05119126,0.00008785359,0.002036697,0.03900333,0.1446116,0.6466253],"study_design_scores_gemma":[0.00001749208,0.0002057061,0.1385575,0.0005515128,0.0001016986,0.001610834,0.2745746,0.0003269463,0.00237298,0.01526353,0.5663381,0.00007914682],"study_design_candidate":"not_applicable","study_design_consensus":null,"genre_codex":"other","genre_gemma":"empirical","genre_scores_codex":[0.4284085,0.003640205,0.001717534,0.04598586,0.001939362,0.00009663518,0.0002529215,0.0002090605,0.5177499],"genre_scores_gemma":[0.863648,0.002672623,0.001426538,0.005562644,0.000398645,0.00004203496,0.0001251234,0.0002227559,0.1259017],"genre_candidate":"empirical","genre_consensus":null,"teacher_disagreement_score":0.0729658,"threshold_uncertainty_score":0.2440949,"prediction_status":"machine_predicted_unvalidated"},"machine_scores":{"provisional":true,"baseline":true,"maturity_gate_passed":false,"score_opus":0.1394299206783495,"score_gpt":0.4029453409484313,"score_spread":0.2635154202700818,"validation_status":"score_only:v0-immature-baseline","note":"Baseline scores from an immature model (maturity gate not passed). Scores rank; they never assert a category."}}