{"id":"W2177393682","doi":"10.1509/jm.14.0249","title":"From Social to Sale: The Effects of Firm-Generated Content in Social Media on Customer Behavior","year":2015,"lang":"en","type":"article","venue":"Journal of Marketing","topic":"Digital Marketing and Social Media","field":"Social Sciences","cited_by":936,"is_retracted":false,"has_abstract":true,"ca_institutions":"Health Care Foundation","funders":"","keywords":"Advertising; Business; Leverage (statistics); Social media; Marketing; Social media marketing; Profitability index; Database transaction; Digital marketing; Computer science","routes":{"ca_aff":true,"ca_fund":false,"ca_venue":false,"about_ca":false,"invisible_to_affiliation_only":false},"retraction":null,"screen":null,"direct_labels":[],"prediction":{"model_version":"metacan-v3-hybrid-931329e0061c","candidate_categories":[],"consensus_categories":[],"category_scores_codex":[0.001884494,0.0003824669,0.0003051435,0.0008726029,0.0005508158,0.002620689,0.000499723,0.0009357112,0.005080384],"category_scores_gemma":[0.01702425,0.0002066046,0.0006595493,0.0008649152,0.0007695517,0.001279131,0.001326943,0.0014312,0.0006063574],"about_ca_system_candidate":false,"about_ca_system_consensus":false,"about_ca_system_score_codex":0.0009073815,"about_ca_system_score_gemma":0.0004811642,"about_ca_topic_candidate":false,"about_ca_topic_consensus":false,"about_ca_topic_score_codex":0.005948742,"about_ca_topic_score_gemma":0.00659878,"domain_scores_codex":[0.997641,0.001389017,0.00007534567,0.0002919516,0.0003524334,0.0002502485],"domain_scores_gemma":[0.9404057,0.04863159,0.005968012,0.00152273,0.001333324,0.00213859],"domain_codex":null,"domain_gemma":null,"domain_candidate":null,"domain_consensus":null,"study_design_codex":"observational","study_design_gemma":"observational","study_design_scores_codex":[0.001468803,0.002212232,0.9449285,0.0001524792,0.0006609588,0.0003586508,0.002581049,0.002736227,0.003330717,0.001492767,0.001081031,0.03899666],"study_design_scores_gemma":[0.00003050939,0.0009601926,0.9875696,0.00003725867,0.0003445196,0.00007254542,0.002595103,0.004589245,0.001716012,0.0009233215,0.001129666,0.00003196058],"study_design_candidate":"observational","study_design_consensus":"observational","genre_codex":"empirical","genre_gemma":"empirical","genre_scores_codex":[0.995959,0.0001119399,0.0002174351,0.0002493379,0.00001096995,0.00001943438,0.0001474333,0.00001044637,0.003274051],"genre_scores_gemma":[0.998916,0.00006348726,0.0001889624,0.00009181098,0.00002233576,0.00001654735,0.0001316408,0.000006639618,0.0005625215],"genre_candidate":"empirical","genre_consensus":"empirical","teacher_disagreement_score":0.005948742,"threshold_uncertainty_score":0.01699555,"prediction_status":"machine_predicted_unvalidated"},"machine_scores":{"provisional":true,"baseline":true,"maturity_gate_passed":false,"score_opus":0.06154314913410448,"score_gpt":0.3197896486677592,"score_spread":0.2582464995336547,"validation_status":"score_only:v0-immature-baseline","note":"Baseline scores from an immature model (maturity gate not passed). Scores rank; they never assert a category."}}