{"id":"W2185064141","doi":"10.4256/mio.2012.004","title":"Marketing Netnography: Prom/ot(Ulgat)ing a New Research Method","year":2012,"lang":"en","type":"article","venue":"Methodological Innovations Online","topic":"Digital Games and Media","field":"Social Sciences","cited_by":111,"is_retracted":false,"has_abstract":true,"ca_institutions":"York University","funders":"","keywords":"Netnography; Prom; Marketing research; Sociology; Marketing; Computer science; Business; Social media; World Wide Web; Art","routes":{"ca_aff":true,"ca_fund":false,"ca_venue":false,"about_ca":false,"invisible_to_affiliation_only":false},"retraction":null,"screen":null,"direct_labels":[],"prediction":{"model_version":"metacan-v3-hybrid-931329e0061c","candidate_categories":[],"consensus_categories":[],"category_scores_codex":[0.03393357,0.0006070302,0.0005105124,0.003799863,0.003434045,0.01556904,0.001747085,0.002874526,0.01023227],"category_scores_gemma":[0.03104865,0.000523149,0.0005481144,0.002822818,0.02462658,0.02036932,0.00948019,0.004277555,0.002618523],"about_ca_system_candidate":false,"about_ca_system_consensus":false,"about_ca_system_score_codex":0.004472004,"about_ca_system_score_gemma":0.004651384,"about_ca_topic_candidate":false,"about_ca_topic_consensus":false,"about_ca_topic_score_codex":0.0006155719,"about_ca_topic_score_gemma":0.001250254,"domain_scores_codex":[0.9712535,0.02216739,0.0007580851,0.001602685,0.003814975,0.0004032973],"domain_scores_gemma":[0.9546823,0.02977011,0.002598739,0.008979517,0.002450356,0.001518901],"domain_codex":null,"domain_gemma":null,"domain_candidate":null,"domain_consensus":null,"study_design_codex":"theoretical_or_conceptual","study_design_gemma":"theoretical_or_conceptual","study_design_scores_codex":[0.00006286098,0.0001114377,0.001780865,0.0007434785,0.00001788932,0.0001851813,0.07159123,0.0002036674,0.001251752,0.6954362,0.008990408,0.219625],"study_design_scores_gemma":[0.00003410148,0.0001463003,0.001252558,0.001370112,0.00001572796,0.00053983,0.01967925,0.001187382,0.00166083,0.1704264,0.8036447,0.00004284984],"study_design_candidate":"theoretical_or_conceptual","study_design_consensus":"theoretical_or_conceptual","genre_codex":"other","genre_gemma":"methods","genre_scores_codex":[0.05031186,0.007142586,0.3169331,0.05359129,0.002678048,0.001819913,0.0002398645,0.0007901037,0.5664932],"genre_scores_gemma":[0.5182498,0.007650247,0.3121162,0.0135384,0.002516393,0.003629235,0.0002296174,0.0009057673,0.1411644],"genre_candidate":"methods","genre_consensus":null,"teacher_disagreement_score":0.03393357,"threshold_uncertainty_score":0.17946,"prediction_status":"machine_predicted_unvalidated"},"machine_scores":{"provisional":true,"baseline":true,"maturity_gate_passed":false,"score_opus":0.6481761304669129,"score_gpt":0.5875044952613938,"score_spread":0.0606716352055191,"validation_status":"score_only:v0-immature-baseline","note":"Baseline scores from an immature model (maturity gate not passed). Scores rank; they never assert a category."}}