{"id":"W2204188055","doi":"10.20381/ruor-4105","title":"What Motivates Marketing Innovation and Whether Marketing Innovation Varies across Industry Sectors","year":2015,"lang":"en","type":"dissertation","venue":"uO Research (University of Ottawa)","topic":"Innovation and Knowledge Management","field":"Business, Management and Accounting","cited_by":10,"is_retracted":false,"has_abstract":true,"ca_institutions":"","funders":"","keywords":"Marketing; Business; Marketing management; Industrial organization","routes":{"ca_aff":false,"ca_fund":false,"ca_venue":false,"about_ca":true,"invisible_to_affiliation_only":true},"retraction":null,"screen":null,"direct_labels":[],"prediction":{"model_version":"metacan-v3-hybrid-931329e0061c","candidate_categories":[],"consensus_categories":[],"category_scores_codex":[0.003563327,0.0001199235,0.0005529899,0.001885582,0.0007953512,0.003168621,0.0004776831,0.001062133,0.005796665],"category_scores_gemma":[0.03177742,0.0002422019,0.0008790206,0.003038042,0.001293828,0.001755675,0.001016134,0.0008908882,0.0007368266],"about_ca_system_candidate":false,"about_ca_system_consensus":false,"about_ca_system_score_codex":0.001711364,"about_ca_system_score_gemma":0.001870919,"about_ca_topic_candidate":false,"about_ca_topic_consensus":false,"about_ca_topic_score_codex":0.009468793,"about_ca_topic_score_gemma":0.01318035,"domain_scores_codex":[0.9968111,0.001063345,0.0001954794,0.0004267595,0.0009346609,0.0005686511],"domain_scores_gemma":[0.9435326,0.03155538,0.01661019,0.002244952,0.002836733,0.003220134],"domain_codex":null,"domain_gemma":null,"domain_candidate":null,"domain_consensus":null,"study_design_codex":"observational","study_design_gemma":"not_applicable","study_design_scores_codex":[0.00003642107,0.0001756961,0.9829023,0.00005764957,0.00009303597,0.00003810356,0.0007634502,0.0001794408,0.0002331196,0.001515005,0.0002406706,0.01376515],"study_design_scores_gemma":[0.000003482529,0.00002719481,0.996935,0.00003456504,0.00002681382,0.00004001978,0.0009946271,0.0002133032,0.00007068295,0.0009337079,0.0007154728,0.000005076724],"study_design_candidate":"not_applicable","study_design_consensus":null,"genre_codex":"empirical","genre_gemma":"other","genre_scores_codex":[0.9843047,0.0007152685,0.0004467366,0.001188715,0.00001733412,0.00003509348,0.0001713251,0.00000898905,0.01311188],"genre_scores_gemma":[0.9982917,0.0004480911,0.0003027896,0.0001098238,0.00003882906,0.00001933369,0.0001037806,0.000006014689,0.0006797818],"genre_candidate":"other","genre_consensus":null,"teacher_disagreement_score":0.009468793,"threshold_uncertainty_score":0.01939178,"prediction_status":"machine_predicted_unvalidated"},"machine_scores":{"provisional":true,"baseline":true,"maturity_gate_passed":false,"score_opus":0.06098515612439245,"score_gpt":0.3238219941686861,"score_spread":0.2628368380442936,"validation_status":"score_only:v0-immature-baseline","note":"Baseline scores from an immature model (maturity gate not passed). Scores rank; they never assert a category."}}