{"id":"W2205799071","doi":"","title":"Thought on Communication Strategy of Chinese Public Service Advertising in New Media Environment","year":2015,"lang":"en","type":"article","venue":"Canadian social science","topic":"Digital Marketing and Social Media","field":"Social Sciences","cited_by":0,"is_retracted":false,"has_abstract":true,"ca_institutions":"","funders":"","keywords":"Advertising; Globe; Public service; Service (business); New media; Business; Space (punctuation); Advertising campaign; Public relations; Marketing; Political science; Computer science","routes":{"ca_aff":false,"ca_fund":false,"ca_venue":true,"about_ca":false,"invisible_to_affiliation_only":true},"retraction":null,"screen":null,"direct_labels":[],"prediction":{"model_version":"metacan-v3-hybrid-931329e0061c","candidate_categories":[],"consensus_categories":[],"category_scores_codex":[0.0005628019,0.0003729599,0.0001675625,0.001335646,0.002724164,0.003925635,0.0004291311,0.001022138,0.007722684],"category_scores_gemma":[0.0008244048,0.0001490711,0.0003408348,0.001231709,0.002069397,0.00363903,0.0006496471,0.0007229525,0.000514883],"about_ca_system_candidate":false,"about_ca_system_consensus":false,"about_ca_system_score_codex":0.004146421,"about_ca_system_score_gemma":0.001923585,"about_ca_topic_candidate":false,"about_ca_topic_consensus":false,"about_ca_topic_score_codex":0.01790765,"about_ca_topic_score_gemma":0.01081727,"domain_scores_codex":[0.9996118,0.0001167604,0.0000147578,0.00005670781,0.00009487782,0.0001051912],"domain_scores_gemma":[0.9996077,0.0001731065,0.00004764085,0.00001594956,0.000101446,0.00005411715],"domain_codex":null,"domain_gemma":null,"domain_candidate":null,"domain_consensus":null,"study_design_codex":"theoretical_or_conceptual","study_design_gemma":"not_applicable","study_design_scores_codex":[0.0001038339,0.00006488418,0.009885264,0.0002626624,0.00002412814,0.002302843,0.07082783,0.001068444,0.00315156,0.8619993,0.01169287,0.03861641],"study_design_scores_gemma":[0.0001071064,0.0003255795,0.08944903,0.0007056631,0.0003335835,0.003692783,0.1688087,0.03651425,0.009656213,0.2817088,0.408455,0.0002433326],"study_design_candidate":"not_applicable","study_design_consensus":null,"genre_codex":"other","genre_gemma":"empirical","genre_scores_codex":[0.4109573,0.004153131,0.009900692,0.01663923,0.0003941825,0.0001317569,0.0001204765,0.00007505776,0.5576283],"genre_scores_gemma":[0.9587348,0.001579787,0.001101574,0.0005277448,0.0001243047,0.00002871632,0.00002820365,0.00001469666,0.03786019],"genre_candidate":"empirical","genre_consensus":null,"teacher_disagreement_score":0.01790765,"threshold_uncertainty_score":0.0356068,"prediction_status":"machine_predicted_unvalidated"},"machine_scores":{"provisional":true,"baseline":true,"maturity_gate_passed":false,"score_opus":0.04769546010929777,"score_gpt":0.2954578780028082,"score_spread":0.2477624178935104,"validation_status":"score_only:v0-immature-baseline","note":"Baseline scores from an immature model (maturity gate not passed). Scores rank; they never assert a category."}}