{"id":"W2211602445","doi":"10.20381/ruor-1522","title":"Social marketing in Canadian context","year":2010,"lang":"en","type":"article","venue":"uO Research (University of Ottawa)","topic":"Service and Product Innovation","field":"Business, Management and Accounting","cited_by":3,"is_retracted":false,"has_abstract":true,"ca_institutions":"","funders":"","keywords":"Social marketing; Context (archaeology); Marketing; Business; Public relations; Political science; Geography","routes":{"ca_aff":false,"ca_fund":false,"ca_venue":false,"about_ca":true,"invisible_to_affiliation_only":true},"retraction":null,"screen":null,"direct_labels":[],"prediction":{"model_version":"metacan-v3-hybrid-931329e0061c","candidate_categories":[],"consensus_categories":[],"category_scores_codex":[0.001268476,0.0003857443,0.0004677896,0.003318766,0.01739336,0.008779071,0.0008264372,0.001155342,0.03917354],"category_scores_gemma":[0.003444984,0.0002810967,0.000284576,0.0109781,0.004228715,0.00287666,0.002257054,0.001815874,0.001373032],"about_ca_system_candidate":true,"about_ca_system_consensus":false,"about_ca_system_score_codex":0.1718292,"about_ca_system_score_gemma":0.1789552,"about_ca_topic_candidate":true,"about_ca_topic_consensus":true,"about_ca_topic_score_codex":0.9959065,"about_ca_topic_score_gemma":0.9978322,"domain_scores_codex":[0.9978096,0.0002318547,0.00005082833,0.0002065146,0.000684179,0.001017043],"domain_scores_gemma":[0.997224,0.0003560239,0.0001671932,0.00008134882,0.0009673563,0.001204208],"domain_codex":null,"domain_gemma":null,"domain_candidate":null,"domain_consensus":null,"study_design_codex":"theoretical_or_conceptual","study_design_gemma":"not_applicable","study_design_scores_codex":[0.0002000292,0.0001559057,0.05044337,0.0006861606,0.00005310919,0.002039333,0.113479,0.0006106108,0.000742725,0.4143177,0.2556554,0.1616167],"study_design_scores_gemma":[0.00001757247,0.00002466782,0.1211611,0.000466297,0.00002559295,0.0002340846,0.09286434,0.0004553641,0.0001948606,0.006717147,0.7777424,0.00009656238],"study_design_candidate":"not_applicable","study_design_consensus":null,"genre_codex":"other","genre_gemma":"empirical","genre_scores_codex":[0.2438075,0.01637825,0.000406086,0.0700825,0.0006552337,0.0001482642,0.003724474,0.00007549778,0.6647222],"genre_scores_gemma":[0.8751713,0.01252225,0.0004963017,0.003641843,0.0001158713,0.00005250909,0.0006935548,0.00005442769,0.1072518],"genre_candidate":"empirical","genre_consensus":null,"teacher_disagreement_score":0.1718292,"threshold_uncertainty_score":0.9605607,"prediction_status":"machine_predicted_unvalidated"},"machine_scores":{"provisional":true,"baseline":true,"maturity_gate_passed":false,"score_opus":0.04602717675826964,"score_gpt":0.281617395752701,"score_spread":0.2355902189944314,"validation_status":"score_only:v0-immature-baseline","note":"Baseline scores from an immature model (maturity gate not passed). Scores rank; they never assert a category."}}