{"id":"W2220547114","doi":"","title":"An Empirical Study on Social Media Behaviour of Consumers and Social Media Marketing Practices of Marketers","year":2013,"lang":"en","type":"article","venue":"SSRN Electronic Journal","topic":"Digital Marketing and Social Media","field":"Social Sciences","cited_by":13,"is_retracted":false,"has_abstract":true,"ca_institutions":"","funders":"","keywords":"Social media; Social media marketing; Perception; Exploratory factor analysis; Quarter (Canadian coin); Advertising; Marketing; Exploratory research; Business; Psychology; Digital marketing; Sociology; Political science","routes":{"ca_aff":false,"ca_fund":false,"ca_venue":false,"about_ca":true,"invisible_to_affiliation_only":true},"retraction":null,"screen":null,"direct_labels":[],"prediction":{"model_version":"metacan-v3-hybrid-931329e0061c","candidate_categories":[],"consensus_categories":[],"category_scores_codex":[0.001886413,0.0001311514,0.0002091579,0.001316778,0.00140915,0.001483125,0.000274946,0.0004740181,0.004728849],"category_scores_gemma":[0.00589603,0.0002038553,0.0001557208,0.001374501,0.0009646666,0.00131952,0.0006716202,0.0005898952,0.0002700344],"about_ca_system_candidate":false,"about_ca_system_consensus":false,"about_ca_system_score_codex":0.0006533229,"about_ca_system_score_gemma":0.0006524122,"about_ca_topic_candidate":false,"about_ca_topic_consensus":false,"about_ca_topic_score_codex":0.004647362,"about_ca_topic_score_gemma":0.005806464,"domain_scores_codex":[0.9988998,0.0005645158,0.00004757435,0.00008352951,0.0002215289,0.0001829774],"domain_scores_gemma":[0.9910803,0.005415229,0.001796362,0.0001774708,0.0009307358,0.0005998397],"domain_codex":null,"domain_gemma":null,"domain_candidate":null,"domain_consensus":null,"study_design_codex":"observational","study_design_gemma":"observational","study_design_scores_codex":[0.00008645162,0.0008008823,0.7848125,0.0001028983,0.00001894743,0.0005112285,0.1983578,0.00003648944,0.001307688,0.0005598671,0.0003370159,0.0130683],"study_design_scores_gemma":[0.000005765708,0.0003310441,0.6280445,0.0000510654,0.00001132563,0.0002231956,0.3680435,0.0002620748,0.0004127927,0.0001059691,0.002493763,0.00001489078],"study_design_candidate":"observational","study_design_consensus":"observational","genre_codex":"empirical","genre_gemma":"empirical","genre_scores_codex":[0.9988194,0.00002068987,0.00002646009,0.00006421759,9.671484e-7,0.00001005927,0.00002081534,6.071638e-7,0.001036777],"genre_scores_gemma":[0.9993356,0.00005312712,0.00005606212,0.00003852877,0.000004031944,0.00001396618,0.00002208859,0.000001028484,0.0004755717],"genre_candidate":"empirical","genre_consensus":"empirical","teacher_disagreement_score":0.004728849,"threshold_uncertainty_score":0.01581961,"prediction_status":"machine_predicted_unvalidated"},"machine_scores":{"provisional":true,"baseline":true,"maturity_gate_passed":false,"score_opus":0.03655489609208313,"score_gpt":0.3558235546158006,"score_spread":0.3192686585237175,"validation_status":"score_only:v0-immature-baseline","note":"Baseline scores from an immature model (maturity gate not passed). Scores rank; they never assert a category."}}