{"id":"W2254197161","doi":"","title":"A Hard and a Soft Look at Building Strong Brands","year":2002,"lang":"en","type":"article","venue":"SSRN Electronic Journal","topic":"Consumer Behavior in Brand Consumption and Identification","field":"Business, Management and Accounting","cited_by":0,"is_retracted":false,"has_abstract":true,"ca_institutions":"Queen's University","funders":"","keywords":"Hard and soft science; Soft drink; Marketing; Advertising; Business; Sociology; Social science","routes":{"ca_aff":true,"ca_fund":false,"ca_venue":false,"about_ca":false,"invisible_to_affiliation_only":false},"retraction":null,"screen":null,"direct_labels":[],"prediction":{"model_version":"metacan-v3-hybrid-931329e0061c","candidate_categories":[],"consensus_categories":[],"category_scores_codex":[0.009157518,0.0008393919,0.0004915583,0.002244189,0.007272211,0.0137478,0.001199889,0.004338992,0.02464026],"category_scores_gemma":[0.01319694,0.0006298408,0.0004914766,0.001205023,0.01056479,0.0182413,0.01033732,0.009559463,0.007592442],"about_ca_system_candidate":false,"about_ca_system_consensus":false,"about_ca_system_score_codex":0.003328732,"about_ca_system_score_gemma":0.003741874,"about_ca_topic_candidate":false,"about_ca_topic_consensus":false,"about_ca_topic_score_codex":0.001862905,"about_ca_topic_score_gemma":0.006336059,"domain_scores_codex":[0.9921215,0.002968731,0.0001927694,0.0005138837,0.003150801,0.001052307],"domain_scores_gemma":[0.9877413,0.003199626,0.0007998521,0.001181892,0.001994412,0.005082926],"domain_codex":null,"domain_gemma":null,"domain_candidate":null,"domain_consensus":null,"study_design_codex":"theoretical_or_conceptual","study_design_gemma":"observational","study_design_scores_codex":[0.00008773462,0.0002170433,0.003046976,0.0004119542,0.0000483196,0.0001790184,0.006140737,0.0002419779,0.002337728,0.4420722,0.2975353,0.2476809],"study_design_scores_gemma":[0.00002035431,0.0001431638,0.004742433,0.0006246034,0.00002986704,0.0002685144,0.01182425,0.0002000937,0.001477183,0.2273003,0.7532967,0.00007250271],"study_design_candidate":"observational","study_design_consensus":null,"genre_codex":"commentary","genre_gemma":"empirical","genre_scores_codex":[0.03570359,0.02585606,0.0164712,0.5021434,0.009804156,0.0001084206,0.0001215955,0.0004586203,0.409333],"genre_scores_gemma":[0.5884876,0.02821707,0.0321217,0.1300126,0.007473574,0.0002416672,0.0001739452,0.001134543,0.2121373],"genre_candidate":"empirical","genre_consensus":null,"teacher_disagreement_score":0.02464026,"threshold_uncertainty_score":0.08242989,"prediction_status":"machine_predicted_unvalidated"},"machine_scores":{"provisional":true,"baseline":true,"maturity_gate_passed":false,"score_opus":0.02368176263088502,"score_gpt":0.2312017340707541,"score_spread":0.2075199714398691,"validation_status":"score_only:v0-immature-baseline","note":"Baseline scores from an immature model (maturity gate not passed). Scores rank; they never assert a category."}}