{"id":"W2256263694","doi":"10.1093/acrefore/9780190228613.013.43","title":"Visual Rhetoric and Semiotic","year":2016,"lang":"en","type":"reference-entry","venue":"Oxford Research Encyclopedia of Communication","topic":"Language, Metaphor, and Cognition","field":"Psychology","cited_by":28,"is_retracted":false,"has_abstract":true,"ca_institutions":"University of Toronto","funders":"","keywords":"Visual rhetoric; Rhetoric; Rhetorical question; Semiotics; Meaning (existential); Metaphor; Psychology; Linguistics; Aesthetics; Art; Philosophy","routes":{"ca_aff":true,"ca_fund":false,"ca_venue":false,"about_ca":false,"invisible_to_affiliation_only":false},"retraction":null,"screen":null,"direct_labels":[],"prediction":{"model_version":"metacan-v3-hybrid-931329e0061c","candidate_categories":[],"consensus_categories":[],"category_scores_codex":[0.002943672,0.0004051887,0.0003641944,0.003054437,0.002866507,0.009797893,0.0007930101,0.001512629,0.006874691],"category_scores_gemma":[0.007603501,0.0002098695,0.0003499516,0.00152225,0.02244774,0.007144849,0.003883257,0.002094899,0.0008914474],"about_ca_system_candidate":false,"about_ca_system_consensus":false,"about_ca_system_score_codex":0.00302264,"about_ca_system_score_gemma":0.001057951,"about_ca_topic_candidate":false,"about_ca_topic_consensus":false,"about_ca_topic_score_codex":0.0006960651,"about_ca_topic_score_gemma":0.0003797307,"domain_scores_codex":[0.9960706,0.002501171,0.000201221,0.0003889171,0.0006361213,0.000201866],"domain_scores_gemma":[0.992191,0.005272142,0.0005518364,0.0007374437,0.0009101847,0.0003373236],"domain_codex":null,"domain_gemma":null,"domain_candidate":null,"domain_consensus":null,"study_design_codex":"theoretical_or_conceptual","study_design_gemma":"not_applicable","study_design_scores_codex":[0.000005423774,0.000002812004,0.00003298581,0.00003062041,9.411625e-7,0.0000377824,0.002184667,0.00006320974,0.0001082818,0.9938991,0.0008696825,0.002764445],"study_design_scores_gemma":[0.00001146017,0.0000170628,0.0001164487,0.0001321816,0.000002780336,0.0001799223,0.002013916,0.0006276707,0.0003565743,0.911855,0.08467785,0.000009202251],"study_design_candidate":"not_applicable","study_design_consensus":null,"genre_codex":"other","genre_gemma":"other","genre_scores_codex":[0.0371148,0.0139646,0.07724169,0.01322694,0.001493032,0.00008386152,0.0002035286,0.0003211762,0.8563504],"genre_scores_gemma":[0.9606684,0.002161208,0.01115721,0.0009402817,0.0007668525,0.0000864216,0.000141581,0.0001067706,0.02397126],"genre_candidate":"other","genre_consensus":"other","teacher_disagreement_score":0.009797893,"threshold_uncertainty_score":0.02299809,"prediction_status":"machine_predicted_unvalidated"},"machine_scores":{"provisional":true,"baseline":true,"maturity_gate_passed":false,"score_opus":0.05918768003496559,"score_gpt":0.3976536308129372,"score_spread":0.3384659507779716,"validation_status":"score_only:v0-immature-baseline","note":"Baseline scores from an immature model (maturity gate not passed). Scores rank; they never assert a category."}}