{"id":"W2274804867","doi":"","title":"THE STRATEGIC MARKETING FUNCTION IN DYNAMIC MARKETS","year":2015,"lang":"en","type":"article","venue":"Polish Journal of Management Studies","topic":"Digital Marketing and Social Media","field":"Social Sciences","cited_by":3,"is_retracted":false,"has_abstract":true,"ca_institutions":"Université du Québec en Outaouais","funders":"","keywords":"Marketing; Business; Marketing management; Marketing strategy; Return on marketing investment; Marketing research; Industrial organization","routes":{"ca_aff":true,"ca_fund":false,"ca_venue":false,"about_ca":false,"invisible_to_affiliation_only":false},"retraction":null,"screen":null,"direct_labels":[],"prediction":{"model_version":"metacan-v3-hybrid-931329e0061c","candidate_categories":[],"consensus_categories":[],"category_scores_codex":[0.001572984,0.0003782538,0.000257524,0.001319768,0.001238021,0.005220153,0.0004458763,0.0009506095,0.004900676],"category_scores_gemma":[0.004157904,0.0002443693,0.0003278614,0.001004691,0.004278598,0.00613582,0.001457108,0.0007071391,0.0006405196],"about_ca_system_candidate":false,"about_ca_system_consensus":false,"about_ca_system_score_codex":0.002308725,"about_ca_system_score_gemma":0.001555606,"about_ca_topic_candidate":false,"about_ca_topic_consensus":false,"about_ca_topic_score_codex":0.002615169,"about_ca_topic_score_gemma":0.001540338,"domain_scores_codex":[0.9993948,0.0002552029,0.00001435769,0.00008469433,0.0001198018,0.0001310314],"domain_scores_gemma":[0.9984174,0.0007913989,0.0002358369,0.0001365771,0.0001833224,0.0002355384],"domain_codex":null,"domain_gemma":null,"domain_candidate":null,"domain_consensus":null,"study_design_codex":"theoretical_or_conceptual","study_design_gemma":"theoretical_or_conceptual","study_design_scores_codex":[0.00005893492,0.00003543631,0.003826256,0.00006610578,0.00001177523,0.0001673516,0.002770391,0.005362111,0.00184032,0.9586523,0.0009025259,0.0263066],"study_design_scores_gemma":[0.00004012209,0.0001827098,0.02167989,0.0001100552,0.00003884567,0.0003914297,0.006885596,0.06475744,0.001647245,0.8715615,0.03264644,0.00005875134],"study_design_candidate":"theoretical_or_conceptual","study_design_consensus":"theoretical_or_conceptual","genre_codex":"empirical","genre_gemma":"empirical","genre_scores_codex":[0.4716396,0.001704861,0.1619821,0.003678548,0.00009312795,0.0001934403,0.0001034967,0.0003056055,0.3602992],"genre_scores_gemma":[0.9878856,0.0002395077,0.005676356,0.00007583964,0.00002266365,0.00003652587,0.00001188925,0.00001859041,0.006033046],"genre_candidate":"empirical","genre_consensus":"empirical","teacher_disagreement_score":0.005220153,"threshold_uncertainty_score":0.01675105,"prediction_status":"machine_predicted_unvalidated"},"machine_scores":{"provisional":true,"baseline":true,"maturity_gate_passed":false,"score_opus":0.06170174081327252,"score_gpt":0.34558128071819,"score_spread":0.2838795399049175,"validation_status":"score_only:v0-immature-baseline","note":"Baseline scores from an immature model (maturity gate not passed). Scores rank; they never assert a category."}}