{"id":"W2275449996","doi":"10.1177/1524500415609574","title":"The Canadian Social Marketing Story","year":2015,"lang":"en","type":"article","venue":"Social Marketing Quarterly","topic":"Behavioral Health and Interventions","field":"Psychology","cited_by":7,"is_retracted":false,"has_abstract":true,"ca_institutions":"Université de Montréal; Lucie and André Chagnon Foundation","funders":"Université de Montréal","keywords":"Social marketing; Public relations; Marketing; Quality (philosophy); Marketing science; Political science; Early adopter; Value (mathematics); Field (mathematics); Business; Marketing management; Relationship marketing","routes":{"ca_aff":true,"ca_fund":true,"ca_venue":false,"about_ca":true,"invisible_to_affiliation_only":false},"retraction":null,"screen":null,"direct_labels":[],"prediction":{"model_version":"metacan-v3-hybrid-931329e0061c","candidate_categories":[],"consensus_categories":[],"category_scores_codex":[0.004362929,0.001091424,0.0007166745,0.002045799,0.02392164,0.01881852,0.002234859,0.007429135,0.04219923],"category_scores_gemma":[0.01137159,0.0004532484,0.0007816845,0.004568702,0.01079828,0.004989882,0.005092365,0.01180905,0.007217985],"about_ca_system_candidate":false,"about_ca_system_consensus":false,"about_ca_system_score_codex":0.0926271,"about_ca_system_score_gemma":0.193633,"about_ca_topic_candidate":true,"about_ca_topic_consensus":true,"about_ca_topic_score_codex":0.9668834,"about_ca_topic_score_gemma":0.9817617,"domain_scores_codex":[0.9868406,0.001206046,0.0001934206,0.0008898109,0.0078295,0.00304068],"domain_scores_gemma":[0.9902713,0.0009787654,0.0002179358,0.0003209191,0.004327413,0.003883676],"domain_codex":null,"domain_gemma":null,"domain_candidate":null,"domain_consensus":null,"study_design_codex":"not_applicable","study_design_gemma":"not_applicable","study_design_scores_codex":[0.00001807517,0.00001531925,0.0005012115,0.00006092145,0.000008136358,0.0001491999,0.001773978,0.00002357674,0.00005712446,0.04043305,0.9375111,0.01944834],"study_design_scores_gemma":[0.000002842917,0.000003107501,0.0005699436,0.00005760026,0.000003687273,0.00004074561,0.001143264,0.00001497494,0.00001976732,0.0009592187,0.997174,0.00001069347],"study_design_candidate":"not_applicable","study_design_consensus":"not_applicable","genre_codex":"commentary","genre_gemma":"other","genre_scores_codex":[0.003608138,0.01979564,0.0004402194,0.6095349,0.0146832,0.00004789146,0.001409174,0.0001862004,0.3502946],"genre_scores_gemma":[0.1146875,0.03361638,0.001408037,0.3038986,0.00481874,0.0001149258,0.001486101,0.0004776088,0.5394922],"genre_candidate":"other","genre_consensus":null,"teacher_disagreement_score":0.0926271,"threshold_uncertainty_score":0.6720598,"prediction_status":"machine_predicted_unvalidated"},"machine_scores":{"provisional":true,"baseline":true,"maturity_gate_passed":false,"score_opus":0.06338141925759701,"score_gpt":0.3735069942242,"score_spread":0.310125574966603,"validation_status":"score_only:v0-immature-baseline","note":"Baseline scores from an immature model (maturity gate not passed). Scores rank; they never assert a category."}}