{"id":"W2275449996","doi":"10.1177/1524500415609574","title":"The Canadian Social Marketing Story","year":2015,"lang":"en","type":"article","venue":"Social Marketing Quarterly","topic":"Behavioral Health and Interventions","field":"Psychology","cited_by":7,"is_retracted":false,"has_abstract":true,"ca_institutions":"Université de Montréal; Lucie and André Chagnon Foundation","funders":"Université de Montréal","keywords":"Social marketing; Public relations; Marketing; Quality (philosophy); Marketing science; Political science; Early adopter; Value (mathematics); Field (mathematics); Business; Marketing management; Relationship marketing","routes":{"ca_aff":true,"ca_fund":true,"ca_venue":false,"about_ca":true,"invisible_to_affiliation_only":false},"retraction":null,"screen":null,"direct_labels":[],"prediction":{"model_version":"codex-gemma-dda1882f352a","candidate_categories":["sts"],"consensus_categories":[],"category_scores_codex":[0.007891859,0.0001750356,0.000186899,0.00009304839,0.003422362,0.0001669142,0.0003371198,0.000268272,0.0005334402],"category_scores_gemma":[0.0002678328,0.0001615565,0.0002045834,0.0002201563,0.0002268807,0.00008532815,0.00001612718,0.0006540195,0.0005076471],"about_ca_system_candidate":false,"about_ca_system_consensus":false,"about_ca_system_score_codex":0.0005347088,"about_ca_system_score_gemma":0.0004758276,"about_ca_topic_candidate":true,"about_ca_topic_consensus":true,"about_ca_topic_score_codex":0.04651453,"about_ca_topic_score_gemma":0.2928798,"domain_scores_codex":[0.995255,0.002839113,0.0003828294,0.0002920927,0.000291753,0.0009392031],"domain_scores_gemma":[0.9986088,0.0004071534,0.000191593,0.0001844326,0.0002054121,0.0004026128],"domain_codex":null,"domain_gemma":null,"domain_candidate":null,"domain_consensus":null,"study_design_codex":"design_other","study_design_gemma":"observational","study_design_scores_codex":[0.0003757829,0.00005144282,0.006749385,0.00001111259,0.00003342999,0.00001881307,0.01531678,7.415044e-9,0.000003410612,0.002958851,0.4305247,0.5439563],"study_design_scores_gemma":[0.000749894,0.000210622,0.520453,0.00002808167,0.00003480712,0.000007841981,0.04476441,0.000004632558,1.546835e-7,0.0003478825,0.4331022,0.0002964169],"study_design_candidate":"not_applicable","study_design_consensus":null,"genre_codex":"empirical","genre_gemma":"empirical","genre_scores_codex":[0.7070805,0.0004946897,0.000006677872,0.01383653,0.005171509,0.000390682,0.00004889175,0.0001742179,0.2727963],"genre_scores_gemma":[0.9873089,6.501257e-7,0.00003443714,0.0004400504,0.001731842,0.00009474223,0.00001573403,0.00003883831,0.0103348],"genre_candidate":"empirical","genre_consensus":"empirical","teacher_disagreement_score":0.5436599,"threshold_uncertainty_score":0.997875,"prediction_status":"machine_predicted_unvalidated"},"machine_scores":{"provisional":true,"baseline":true,"maturity_gate_passed":false,"score_opus":0.06338141925759701,"score_gpt":0.3735069942242,"score_spread":0.310125574966603,"validation_status":"score_only:v0-immature-baseline","note":"Baseline scores from an immature model (maturity gate not passed). Scores rank; they never assert a category."}}