{"id":"W2280735069","doi":"10.1177/0273475315593380","title":"Engaging Students With Social Media","year":2015,"lang":"en","type":"article","venue":"Journal of Marketing Education","topic":"Management and Marketing Education","field":"Business, Management and Accounting","cited_by":52,"is_retracted":false,"has_abstract":true,"ca_institutions":"Simon Fraser University","funders":"","keywords":"Coursework; Social media; Social media marketing; Marketing; Social media optimization; Marketing science; Public relations; Sociology; Digital marketing; Business; Marketing management; Pedagogy; Relationship marketing; Political science; Computer science; World Wide Web","routes":{"ca_aff":true,"ca_fund":false,"ca_venue":false,"about_ca":false,"invisible_to_affiliation_only":false},"retraction":null,"screen":null,"direct_labels":[],"prediction":{"model_version":"metacan-v3-hybrid-931329e0061c","candidate_categories":[],"consensus_categories":[],"category_scores_codex":[0.001588879,0.0006558007,0.0003699957,0.0009307221,0.002083308,0.005375326,0.0008357032,0.001560122,0.0279829],"category_scores_gemma":[0.006365244,0.0002185515,0.0005037027,0.0005472949,0.0009013695,0.002327935,0.005080348,0.001469635,0.008095001],"about_ca_system_candidate":false,"about_ca_system_consensus":false,"about_ca_system_score_codex":0.0006466983,"about_ca_system_score_gemma":0.001150924,"about_ca_topic_candidate":false,"about_ca_topic_consensus":false,"about_ca_topic_score_codex":0.0003975391,"about_ca_topic_score_gemma":0.001229154,"domain_scores_codex":[0.9975747,0.0009137298,0.00008500479,0.000308981,0.0004385471,0.0006789137],"domain_scores_gemma":[0.9958359,0.001453315,0.0003572839,0.0004257679,0.0004145058,0.001513164],"domain_codex":null,"domain_gemma":null,"domain_candidate":null,"domain_consensus":null,"study_design_codex":"design_other","study_design_gemma":"not_applicable","study_design_scores_codex":[0.0004395061,0.01423862,0.06987727,0.0008181306,0.00006074843,0.001063331,0.1226756,0.0006386945,0.02083415,0.01523813,0.04378475,0.710331],"study_design_scores_gemma":[0.0002063498,0.004204192,0.04971933,0.0006281186,0.0001288556,0.001365819,0.09766341,0.001792481,0.02341234,0.01629167,0.8044537,0.0001337584],"study_design_candidate":"not_applicable","study_design_consensus":null,"genre_codex":"empirical","genre_gemma":"empirical","genre_scores_codex":[0.8237797,0.0006201724,0.009783446,0.006157868,0.0005529993,0.0007928177,0.00026926,0.0005576526,0.1574861],"genre_scores_gemma":[0.9325859,0.0007524211,0.008750003,0.001957968,0.0002961782,0.0007208894,0.0001934904,0.00009570843,0.05464743],"genre_candidate":"empirical","genre_consensus":"empirical","teacher_disagreement_score":0.0279829,"threshold_uncertainty_score":0.09361207,"prediction_status":"machine_predicted_unvalidated"},"machine_scores":{"provisional":true,"baseline":true,"maturity_gate_passed":false,"score_opus":0.0257379582939903,"score_gpt":0.271620323978743,"score_spread":0.2458823656847527,"validation_status":"score_only:v0-immature-baseline","note":"Baseline scores from an immature model (maturity gate not passed). Scores rank; they never assert a category."}}