{"id":"W2292076219","doi":"10.5539/ibr.v9n4p20","title":"An Investigation of Factors Affecting Brand Advertising Success and Effectiveness","year":2016,"lang":"en","type":"article","venue":"International Business Research","topic":"Consumer Behavior in Brand Consumption and Identification","field":"Business, Management and Accounting","cited_by":51,"is_retracted":false,"has_abstract":true,"ca_institutions":"","funders":"","keywords":"Advertising; Business; Marketing; Advertising campaign; Order (exchange); Affect (linguistics); Advertising research; Selection (genetic algorithm); Creativity; Brand awareness; Structural equation modeling; Advertising account executive; Conceptual model; Online advertising; Psychology; Computer science","routes":{"ca_aff":false,"ca_fund":false,"ca_venue":true,"about_ca":false,"invisible_to_affiliation_only":true},"retraction":null,"screen":null,"direct_labels":[],"prediction":{"model_version":"metacan-v3-hybrid-931329e0061c","candidate_categories":[],"consensus_categories":[],"category_scores_codex":[0.003320504,0.0002672636,0.0003196071,0.001272581,0.0005516688,0.002146525,0.0002911626,0.0003366267,0.003205233],"category_scores_gemma":[0.02131324,0.0002090826,0.0004713253,0.00100753,0.0005189886,0.000879986,0.0004467772,0.0006786757,0.0003506251],"about_ca_system_candidate":false,"about_ca_system_consensus":false,"about_ca_system_score_codex":0.0004990841,"about_ca_system_score_gemma":0.0008685266,"about_ca_topic_candidate":false,"about_ca_topic_consensus":false,"about_ca_topic_score_codex":0.003492925,"about_ca_topic_score_gemma":0.003071853,"domain_scores_codex":[0.997929,0.0007688526,0.0001866995,0.0001241234,0.000776274,0.0002151162],"domain_scores_gemma":[0.963298,0.0246249,0.006111211,0.0008411931,0.003479213,0.001645406],"domain_codex":null,"domain_gemma":null,"domain_candidate":null,"domain_consensus":null,"study_design_codex":"observational","study_design_gemma":"observational","study_design_scores_codex":[0.0001690125,0.0006473808,0.9623656,0.00008345625,0.00009580213,0.0001569231,0.001628319,0.0001745082,0.00082309,0.000435414,0.0001693102,0.03325116],"study_design_scores_gemma":[0.000007752227,0.0003085609,0.9949186,0.00001977966,0.00007856413,0.0001755512,0.0018869,0.0009929928,0.0008731456,0.0001374485,0.0005862548,0.00001443104],"study_design_candidate":"observational","study_design_consensus":"observational","genre_codex":"empirical","genre_gemma":"empirical","genre_scores_codex":[0.9959384,0.000106114,0.0001638539,0.00006083352,0.000002713944,0.00002593305,0.00002352418,0.000005378274,0.003673291],"genre_scores_gemma":[0.9992616,0.00006887342,0.0002464538,0.00001587988,0.000005868842,0.000008680287,0.00003105428,0.000002950262,0.0003586879],"genre_candidate":"empirical","genre_consensus":"empirical","teacher_disagreement_score":0.003492925,"threshold_uncertainty_score":0.01756072,"prediction_status":"machine_predicted_unvalidated"},"machine_scores":{"provisional":true,"baseline":true,"maturity_gate_passed":false,"score_opus":0.06842790378905252,"score_gpt":0.3611147425518598,"score_spread":0.2926868387628073,"validation_status":"score_only:v0-immature-baseline","note":"Baseline scores from an immature model (maturity gate not passed). Scores rank; they never assert a category."}}