{"id":"W233791045","doi":"","title":"Developing effective branding strategies: review of current corporate identity practice in the Canadian commercial and non-profit context","year":2005,"lang":"en","type":"other","venue":"ResearchSPAce (Bath Spa University)","topic":"Hermeneutics and Narrative Identity","field":"Arts and Humanities","cited_by":0,"is_retracted":false,"has_abstract":false,"ca_institutions":"","funders":"","keywords":"Business; Context (archaeology); Identity (music); Marketing; Public relations; Corporate identity; Political science; Geography","routes":{"ca_aff":false,"ca_fund":false,"ca_venue":false,"about_ca":true,"invisible_to_affiliation_only":true},"retraction":null,"screen":null,"direct_labels":[],"prediction":{"model_version":"codex-gemma-dda1882f352a","candidate_categories":["insufficient_payload"],"consensus_categories":[],"category_scores_codex":[0.001278851,0.0002171597,0.000418223,0.0008184984,0.000428927,0.0003000692,0.0004667375,0.0001005703,0.0009968544],"category_scores_gemma":[0.0002076866,0.0001892853,0.00007067729,0.0003409504,0.0005550806,0.0005709957,0.0001442802,0.0006540466,0.00003587076],"about_ca_system_candidate":false,"about_ca_system_consensus":false,"about_ca_system_score_codex":0.0004551432,"about_ca_system_score_gemma":0.001326715,"about_ca_topic_candidate":true,"about_ca_topic_consensus":true,"about_ca_topic_score_codex":0.2808844,"about_ca_topic_score_gemma":0.9805601,"domain_scores_codex":[0.9980505,0.0006585938,0.0001681845,0.000286366,0.0004696049,0.0003667499],"domain_scores_gemma":[0.9986967,0.0002903824,0.0003523161,0.0002231484,0.0003069013,0.0001305126],"domain_codex":null,"domain_gemma":null,"domain_candidate":null,"domain_consensus":null,"study_design_codex":"theoretical_or_conceptual","study_design_gemma":"not_applicable","study_design_scores_codex":[0.00004996789,0.0000577037,0.0009287042,0.005000438,0.0001737482,0.000208346,0.007263654,3.796673e-7,0.000001068539,0.8817939,0.09616548,0.008356593],"study_design_scores_gemma":[0.0004042651,0.00005514303,0.001237678,0.006437316,0.00006172122,0.000001579335,0.006762354,0.000002686039,0.000001027759,0.0001659426,0.9846596,0.0002107411],"study_design_candidate":"not_applicable","study_design_consensus":null,"genre_codex":"other","genre_gemma":"other","genre_scores_codex":[0.001385093,0.015129,0.00005642117,0.003612064,0.0003081775,0.002393638,0.000234796,0.00002317028,0.9768577],"genre_scores_gemma":[0.2906797,0.2737918,0.0001207758,0.001402787,0.001525691,0.00003428268,0.0001871539,0.0003585455,0.4318992],"genre_candidate":"other","genre_consensus":"other","teacher_disagreement_score":0.8884941,"threshold_uncertainty_score":0.9999164,"prediction_status":"machine_predicted_unvalidated"},"machine_scores":{"provisional":true,"baseline":true,"maturity_gate_passed":false,"score_opus":0.09364918822007481,"score_gpt":0.3384887276182985,"score_spread":0.2448395393982236,"validation_status":"score_only:v0-immature-baseline","note":"Baseline scores from an immature model (maturity gate not passed). Scores rank; they never assert a category."}}