{"id":"W2338483434","doi":"10.2501/jar-41-4-57-70","title":"The Medium Is Not the Message: Advertising Effectiveness and Content Evaluation in Print and on the Web","year":2001,"lang":"en","type":"article","venue":"Journal of Advertising Research","topic":"Digital Marketing and Social Media","field":"Social Sciences","cited_by":175,"is_retracted":false,"has_abstract":true,"ca_institutions":"Memorial University of Newfoundland","funders":"","keywords":"Advertising; Assertion; Contextual advertising; Native advertising; Online advertising; Advertising research; Computer science; World Wide Web; Business; The Internet","routes":{"ca_aff":true,"ca_fund":false,"ca_venue":false,"about_ca":false,"invisible_to_affiliation_only":false},"retraction":null,"screen":null,"direct_labels":[],"prediction":{"model_version":"metacan-v3-hybrid-931329e0061c","candidate_categories":[],"consensus_categories":[],"category_scores_codex":[0.00787535,0.0003275443,0.0004780461,0.002428735,0.0007488996,0.005669445,0.0004571636,0.001579033,0.009567787],"category_scores_gemma":[0.04203947,0.0002737668,0.0005137268,0.001274822,0.002043044,0.004739807,0.001124824,0.0009694933,0.001004802],"about_ca_system_candidate":false,"about_ca_system_consensus":false,"about_ca_system_score_codex":0.0009020955,"about_ca_system_score_gemma":0.0004987481,"about_ca_topic_candidate":false,"about_ca_topic_consensus":false,"about_ca_topic_score_codex":0.001358156,"about_ca_topic_score_gemma":0.0009320954,"domain_scores_codex":[0.9958798,0.001746812,0.0004124365,0.0003251839,0.001283721,0.000352078],"domain_scores_gemma":[0.9056107,0.07251495,0.01292903,0.001957514,0.0036672,0.003320568],"domain_codex":null,"domain_gemma":null,"domain_candidate":null,"domain_consensus":null,"study_design_codex":"observational","study_design_gemma":"observational","study_design_scores_codex":[0.008042127,0.008443443,0.8865281,0.0006493466,0.0005247765,0.0006662149,0.01060041,0.0009444536,0.009218414,0.008937827,0.001793917,0.06365097],"study_design_scores_gemma":[0.0002666882,0.002286656,0.9788585,0.0001455929,0.0002775282,0.0005115752,0.006170607,0.002693771,0.004102181,0.003414537,0.001214526,0.00005781982],"study_design_candidate":"observational","study_design_consensus":"observational","genre_codex":"empirical","genre_gemma":"empirical","genre_scores_codex":[0.9738772,0.000319361,0.00024251,0.0002723414,0.00001793007,0.00005652576,0.00003955059,0.000007465645,0.0251671],"genre_scores_gemma":[0.9989892,0.00006149406,0.0001297184,0.00006563186,0.00002514088,0.00001818888,0.00002987923,0.00000635701,0.0006743626],"genre_candidate":"empirical","genre_consensus":"empirical","teacher_disagreement_score":0.009567787,"threshold_uncertainty_score":0.04164934,"prediction_status":"machine_predicted_unvalidated"},"machine_scores":{"provisional":true,"baseline":true,"maturity_gate_passed":false,"score_opus":0.1241980258992946,"score_gpt":0.4246154504217659,"score_spread":0.3004174245224713,"validation_status":"score_only:v0-immature-baseline","note":"Baseline scores from an immature model (maturity gate not passed). Scores rank; they never assert a category."}}