{"id":"W2338483434","doi":"10.2501/jar-41-4-57-70","title":"The Medium Is Not the Message: Advertising Effectiveness and Content Evaluation in Print and on the Web","year":2001,"lang":"en","type":"article","venue":"Journal of Advertising Research","topic":"Digital Marketing and Social Media","field":"Social Sciences","cited_by":175,"is_retracted":false,"has_abstract":true,"ca_institutions":"Memorial University of Newfoundland","funders":"","keywords":"Advertising; Assertion; Contextual advertising; Native advertising; Online advertising; Advertising research; Computer science; World Wide Web; Business; The Internet","routes":{"ca_aff":true,"ca_fund":false,"ca_venue":false,"about_ca":false,"invisible_to_affiliation_only":false},"retraction":null,"screen":null,"direct_labels":[],"prediction":{"model_version":"codex-gemma-dda1882f352a","candidate_categories":["metaresearch","sts"],"consensus_categories":["metaresearch"],"category_scores_codex":[0.04038985,0.0000775587,0.0001472494,0.0001007734,0.001509578,0.0004706021,0.0003177792,0.0000639131,0.00001105796],"category_scores_gemma":[0.01628026,0.00003690717,0.00004814029,0.0004164632,0.0008877225,0.0002199769,0.00009421694,0.0006957664,0.00000167383],"about_ca_system_candidate":false,"about_ca_system_consensus":false,"about_ca_system_score_codex":0.0002891771,"about_ca_system_score_gemma":0.0004359295,"about_ca_topic_candidate":false,"about_ca_topic_consensus":false,"about_ca_topic_score_codex":0.0004148893,"about_ca_topic_score_gemma":0.0007721799,"domain_scores_codex":[0.9932526,0.003969066,0.000294911,0.0001337893,0.001978486,0.0003711872],"domain_scores_gemma":[0.9884017,0.0105977,0.0001305635,0.0001287677,0.0006365897,0.0001047113],"domain_codex":null,"domain_gemma":null,"domain_candidate":null,"domain_consensus":null,"study_design_codex":"design_other","study_design_gemma":"observational","study_design_scores_codex":[0.001124924,0.0001064192,0.0513594,0.00002871204,0.00007605904,0.00004646969,0.03624314,0.00001916539,0.002636703,0.004327528,0.0008589657,0.9031725],"study_design_scores_gemma":[0.001335382,0.0003150704,0.9218003,0.001313839,0.00002823952,0.00002642874,0.04868825,0.0007639393,0.0007202243,0.01079351,0.01407423,0.0001405982],"study_design_candidate":"observational","study_design_consensus":null,"genre_codex":"empirical","genre_gemma":"empirical","genre_scores_codex":[0.9474153,0.001121339,0.000004410766,0.04369664,0.0002630762,0.0004003486,4.303124e-7,0.000003904302,0.007094546],"genre_scores_gemma":[0.9967008,0.002698306,0.000004917926,0.0001599747,0.0002170613,0.00001050545,4.648918e-8,0.000007465393,0.0002009597],"genre_candidate":"empirical","genre_consensus":"empirical","teacher_disagreement_score":0.9030319,"threshold_uncertainty_score":0.9997903,"prediction_status":"machine_predicted_unvalidated"},"machine_scores":{"provisional":true,"baseline":true,"maturity_gate_passed":false,"score_opus":0.1241980258992946,"score_gpt":0.4246154504217659,"score_spread":0.3004174245224713,"validation_status":"score_only:v0-immature-baseline","note":"Baseline scores from an immature model (maturity gate not passed). Scores rank; they never assert a category."}}