{"id":"W2338995878","doi":"","title":"Comparative advertising - promotion of an advertiser's product or service as being superior to that of a competitor - is perfectly legal, frequently desirable, and often effective. But there are rules of the game and a number of serious pitfalls to be avoided.","year":2011,"lang":"en","type":"article","venue":"","topic":"Intellectual Property Law","field":"Social Sciences","cited_by":0,"is_retracted":false,"has_abstract":true,"ca_institutions":"","funders":"","keywords":"Comparative advertising; Advertising; Competitor analysis; Product (mathematics); Complaint; Competition (biology); Business; Service (business); Promotion (chess); Economics; Marketing; Law; Political science","routes":{"ca_aff":false,"ca_fund":false,"ca_venue":false,"about_ca":true,"invisible_to_affiliation_only":true},"retraction":null,"screen":null,"direct_labels":[],"prediction":{"model_version":"codex-gemma-dda1882f352a","candidate_categories":[],"consensus_categories":[],"category_scores_codex":[0.0005839062,0.0002312663,0.0006407975,0.00006573647,0.0002126442,0.00003646477,0.0003729009,0.0000940188,0.000442995],"category_scores_gemma":[0.0003225427,0.000148628,0.00006638256,0.0004070178,0.0004883597,0.000561378,0.0001868717,0.0001266357,0.0000052026],"about_ca_system_candidate":false,"about_ca_system_consensus":false,"about_ca_system_score_codex":0.00006601396,"about_ca_system_score_gemma":0.0002034055,"about_ca_topic_candidate":true,"about_ca_topic_consensus":true,"about_ca_topic_score_codex":0.04865152,"about_ca_topic_score_gemma":0.02221236,"domain_scores_codex":[0.9977461,0.0006532384,0.0004197676,0.0004129895,0.0004766906,0.0002912864],"domain_scores_gemma":[0.9984163,0.000185715,0.0002620879,0.0003263943,0.0006647566,0.0001447633],"domain_codex":null,"domain_gemma":null,"domain_candidate":null,"domain_consensus":null,"study_design_codex":"qualitative","study_design_gemma":"bench_or_experimental","study_design_scores_codex":[0.002059343,0.0008313958,0.04776633,0.001206855,0.0003223926,0.000006380522,0.6173722,0.00001478274,0.3239243,0.003615825,0.0001073332,0.00277294],"study_design_scores_gemma":[0.0005612461,0.001373048,0.08148888,0.001091817,0.0001088785,0.00001885067,0.03136298,0.0001037443,0.8829136,0.0004334039,0.0002304007,0.0003131418],"study_design_candidate":"bench_or_experimental","study_design_consensus":null,"genre_codex":"empirical","genre_gemma":"empirical","genre_scores_codex":[0.9910673,0.00009411606,0.00003050337,0.00070799,0.00006300899,0.002220486,0.00003958064,0.00002422973,0.00575273],"genre_scores_gemma":[0.9972888,0.0000196842,0.001627959,0.0003981592,0.00002541283,0.00003549996,9.793015e-7,0.00002293213,0.0005806066],"genre_candidate":"empirical","genre_consensus":"empirical","teacher_disagreement_score":0.5860091,"threshold_uncertainty_score":0.9956297,"prediction_status":"machine_predicted_unvalidated"},"machine_scores":{"provisional":true,"baseline":true,"maturity_gate_passed":false,"score_opus":0.05785366353281906,"score_gpt":0.3062940982409193,"score_spread":0.2484404347081002,"validation_status":"score_only:v0-immature-baseline","note":"Baseline scores from an immature model (maturity gate not passed). Scores rank; they never assert a category."}}