{"id":"W2338995878","doi":"","title":"Comparative advertising - promotion of an advertiser's product or service as being superior to that of a competitor - is perfectly legal, frequently desirable, and often effective. But there are rules of the game and a number of serious pitfalls to be avoided.","year":2011,"lang":"en","type":"article","venue":"","topic":"Intellectual Property Law","field":"Social Sciences","cited_by":0,"is_retracted":false,"has_abstract":true,"ca_institutions":"","funders":"","keywords":"Comparative advertising; Advertising; Competitor analysis; Product (mathematics); Complaint; Competition (biology); Business; Service (business); Promotion (chess); Economics; Marketing; Law; Political science","routes":{"ca_aff":false,"ca_fund":false,"ca_venue":false,"about_ca":true,"invisible_to_affiliation_only":true},"retraction":null,"screen":null,"direct_labels":[],"prediction":{"model_version":"metacan-v3-hybrid-931329e0061c","candidate_categories":[],"consensus_categories":[],"category_scores_codex":[0.02491646,0.000916136,0.001430494,0.002884834,0.005575561,0.01365995,0.001661777,0.008719986,0.02935166],"category_scores_gemma":[0.0869702,0.0008117441,0.0007455752,0.002775518,0.0233584,0.01314023,0.005082508,0.007902063,0.02038618],"about_ca_system_candidate":false,"about_ca_system_consensus":false,"about_ca_system_score_codex":0.002579721,"about_ca_system_score_gemma":0.003749613,"about_ca_topic_candidate":false,"about_ca_topic_consensus":false,"about_ca_topic_score_codex":0.003559266,"about_ca_topic_score_gemma":0.005549767,"domain_scores_codex":[0.949744,0.01302155,0.002312226,0.004177389,0.02911864,0.001626253],"domain_scores_gemma":[0.9255977,0.03820299,0.007165682,0.01289262,0.01238704,0.003753892],"domain_codex":null,"domain_gemma":null,"domain_candidate":null,"domain_consensus":null,"study_design_codex":"theoretical_or_conceptual","study_design_gemma":"not_applicable","study_design_scores_codex":[0.0002537331,0.0002948633,0.002932828,0.001355009,0.0001146466,0.0006778167,0.002480727,0.0001996369,0.004273443,0.5504889,0.2643578,0.1725706],"study_design_scores_gemma":[0.00005186585,0.0003012441,0.004325459,0.00148857,0.00007963993,0.002155022,0.001562917,0.0002507211,0.002844268,0.08026312,0.9065179,0.0001591701],"study_design_candidate":"not_applicable","study_design_consensus":null,"genre_codex":"other","genre_gemma":"commentary","genre_scores_codex":[0.009253717,0.02071797,0.01313319,0.06961436,0.007309089,0.0002917775,0.0003826852,0.0007757779,0.8785215],"genre_scores_gemma":[0.4982013,0.02517224,0.0301697,0.0899369,0.009969604,0.0005825854,0.000644189,0.001324437,0.343999],"genre_candidate":"commentary","genre_consensus":null,"teacher_disagreement_score":0.02935166,"threshold_uncertainty_score":0.1317724,"prediction_status":"machine_predicted_unvalidated"},"machine_scores":{"provisional":true,"baseline":true,"maturity_gate_passed":false,"score_opus":0.05785366353281906,"score_gpt":0.3062940982409193,"score_spread":0.2484404347081002,"validation_status":"score_only:v0-immature-baseline","note":"Baseline scores from an immature model (maturity gate not passed). Scores rank; they never assert a category."}}