{"id":"W2340582227","doi":"","title":"THE EFFECTS OF ADVERTISING ON CONSUMER BUYING BEHAVIOUR IN THE MOBILE TELECOMMUNICATION INDUSTRY","year":2012,"lang":"en","type":"dissertation","venue":"","topic":"Marketing and Advertising Strategies","field":"Business, Management and Accounting","cited_by":0,"is_retracted":false,"has_abstract":true,"ca_institutions":"","funders":"","keywords":"Advertising; Order (exchange); Competition (biology); Business; Wonder; Quarter (Canadian coin); Marketing; Online advertising; Advertising campaign; Mail order; Mobile telephony; Telecommunications; Commerce; Engineering; The Internet; Geography","routes":{"ca_aff":false,"ca_fund":false,"ca_venue":false,"about_ca":true,"invisible_to_affiliation_only":true},"retraction":null,"screen":null,"direct_labels":[],"prediction":{"model_version":"metacan-v3-hybrid-931329e0061c","candidate_categories":[],"consensus_categories":[],"category_scores_codex":[0.0007574524,0.0002658868,0.0002757201,0.0005655548,0.0007866042,0.00156106,0.0002562609,0.00077481,0.007959931],"category_scores_gemma":[0.004617968,0.0002932671,0.0005621572,0.000734799,0.0006394312,0.000692038,0.0004275791,0.001306436,0.000940274],"about_ca_system_candidate":false,"about_ca_system_consensus":false,"about_ca_system_score_codex":0.001124929,"about_ca_system_score_gemma":0.0005346225,"about_ca_topic_candidate":false,"about_ca_topic_consensus":false,"about_ca_topic_score_codex":0.01569442,"about_ca_topic_score_gemma":0.0202702,"domain_scores_codex":[0.9994847,0.0002699627,0.00001596154,0.00004110463,0.00009608915,0.00009221971],"domain_scores_gemma":[0.9956846,0.002673044,0.0007498981,0.0001054654,0.0002569069,0.0005301661],"domain_codex":null,"domain_gemma":null,"domain_candidate":null,"domain_consensus":null,"study_design_codex":"observational","study_design_gemma":"observational","study_design_scores_codex":[0.006445045,0.00727041,0.9193343,0.000215827,0.0002415369,0.0009552983,0.009226789,0.0001927614,0.002215471,0.0007945778,0.001790353,0.05131771],"study_design_scores_gemma":[0.00003429532,0.0005582578,0.9961933,0.00002974226,0.00006090274,0.00009553545,0.00215292,0.0001082218,0.0001079875,0.0001393309,0.0005093613,0.0000101537],"study_design_candidate":"observational","study_design_consensus":"observational","genre_codex":"empirical","genre_gemma":"empirical","genre_scores_codex":[0.9933636,0.0008749747,0.0000149162,0.0004157311,0.00001503954,0.00001070296,0.0000515956,0.00000363132,0.005249753],"genre_scores_gemma":[0.9954243,0.0009501036,0.00006560154,0.0002163748,0.00003054522,0.00001552481,0.00008987026,0.00000686286,0.003200886],"genre_candidate":"empirical","genre_consensus":"empirical","teacher_disagreement_score":0.01569442,"threshold_uncertainty_score":0.03120619,"prediction_status":"machine_predicted_unvalidated"},"machine_scores":{"provisional":true,"baseline":true,"maturity_gate_passed":false,"score_opus":0.008996690428100152,"score_gpt":0.2625099484945201,"score_spread":0.25351325806642,"validation_status":"score_only:v0-immature-baseline","note":"Baseline scores from an immature model (maturity gate not passed). Scores rank; they never assert a category."}}