{"id":"W2340582227","doi":"","title":"THE EFFECTS OF ADVERTISING ON CONSUMER BUYING BEHAVIOUR IN THE MOBILE TELECOMMUNICATION INDUSTRY","year":2012,"lang":"en","type":"dissertation","venue":"","topic":"Marketing and Advertising Strategies","field":"Business, Management and Accounting","cited_by":0,"is_retracted":false,"has_abstract":true,"ca_institutions":"","funders":"","keywords":"Advertising; Order (exchange); Competition (biology); Business; Wonder; Quarter (Canadian coin); Marketing; Online advertising; Advertising campaign; Mail order; Mobile telephony; Telecommunications; Commerce; Engineering; The Internet; Geography","routes":{"ca_aff":false,"ca_fund":false,"ca_venue":false,"about_ca":true,"invisible_to_affiliation_only":true},"retraction":null,"screen":null,"direct_labels":[],"prediction":{"model_version":"codex-gemma-dda1882f352a","candidate_categories":[],"consensus_categories":[],"category_scores_codex":[0.0009203001,0.000231409,0.0002154005,0.0001650782,0.0003926049,0.0002750262,0.0005673917,0.0003087266,0.00003705521],"category_scores_gemma":[0.0003754888,0.0001374031,0.00008513812,0.0003179871,0.0000509359,0.0003000765,0.00004355801,0.0008689769,0.00002136831],"about_ca_system_candidate":false,"about_ca_system_consensus":false,"about_ca_system_score_codex":0.00002268484,"about_ca_system_score_gemma":0.00002955628,"about_ca_topic_candidate":false,"about_ca_topic_consensus":false,"about_ca_topic_score_codex":0.00148143,"about_ca_topic_score_gemma":0.0009993378,"domain_scores_codex":[0.9987608,0.00008630233,0.0003936187,0.0001756777,0.0003052135,0.0002784292],"domain_scores_gemma":[0.9980281,0.0009027117,0.0004606671,0.0005067434,0.00009628538,0.000005469726],"domain_codex":null,"domain_gemma":null,"domain_candidate":null,"domain_consensus":null,"study_design_codex":"design_other","study_design_gemma":"observational","study_design_scores_codex":[0.0008140262,0.001897476,0.2649509,0.01301776,0.0003457057,0.00002560661,0.004923192,0.0002874762,0.005754215,0.04500651,0.02189806,0.6410791],"study_design_scores_gemma":[0.0008651699,0.0000442271,0.9471824,0.005737736,0.0004240364,0.000002375921,0.02114359,0.0001952286,0.001330686,0.0009866194,0.02128548,0.0008024877],"study_design_candidate":"observational","study_design_consensus":null,"genre_codex":"empirical","genre_gemma":"empirical","genre_scores_codex":[0.9094495,0.001834004,0.000001072019,0.00008403245,0.0006739083,0.0005198863,4.369405e-7,0.00004702664,0.08739009],"genre_scores_gemma":[0.9966835,0.0001396737,0.0000110622,0.0001780459,0.0002232134,0.0001166199,0.0001175925,0.00003050495,0.002499801],"genre_candidate":"empirical","genre_consensus":"empirical","teacher_disagreement_score":0.6822315,"threshold_uncertainty_score":0.5603134,"prediction_status":"machine_predicted_unvalidated"},"machine_scores":{"provisional":true,"baseline":true,"maturity_gate_passed":false,"score_opus":0.008996690428100152,"score_gpt":0.2625099484945201,"score_spread":0.25351325806642,"validation_status":"score_only:v0-immature-baseline","note":"Baseline scores from an immature model (maturity gate not passed). Scores rank; they never assert a category."}}