{"id":"W2362855807","doi":"","title":"Marketing Transactions: not Commercial, but Managerial","year":2009,"lang":"en","type":"article","venue":"International Business Research","topic":"Marketing and Advertising Strategies","field":"Business, Management and Accounting","cited_by":0,"is_retracted":false,"has_abstract":true,"ca_institutions":"","funders":"","keywords":"Business; Marketing; Marketing management; Return on marketing investment; Database transaction; Relationship marketing; Marketing strategy; Computer science","routes":{"ca_aff":false,"ca_fund":false,"ca_venue":true,"about_ca":false,"invisible_to_affiliation_only":true},"retraction":null,"screen":null,"direct_labels":[],"prediction":{"model_version":"metacan-v3-hybrid-931329e0061c","candidate_categories":[],"consensus_categories":[],"category_scores_codex":[0.002498014,0.0003442394,0.0004097747,0.001526924,0.001985588,0.01272546,0.0008865703,0.002379641,0.02012008],"category_scores_gemma":[0.01068723,0.0002899849,0.0001432305,0.005355907,0.005971306,0.01651987,0.001624613,0.002207821,0.004878648],"about_ca_system_candidate":false,"about_ca_system_consensus":false,"about_ca_system_score_codex":0.002510341,"about_ca_system_score_gemma":0.00216989,"about_ca_topic_candidate":false,"about_ca_topic_consensus":false,"about_ca_topic_score_codex":0.002431153,"about_ca_topic_score_gemma":0.002290112,"domain_scores_codex":[0.9962651,0.001190046,0.0002685243,0.0004063265,0.001607554,0.0002624138],"domain_scores_gemma":[0.9925719,0.002300552,0.001437565,0.0009034009,0.001924816,0.0008618881],"domain_codex":null,"domain_gemma":null,"domain_candidate":null,"domain_consensus":null,"study_design_codex":"theoretical_or_conceptual","study_design_gemma":"theoretical_or_conceptual","study_design_scores_codex":[0.00003606786,0.00003691945,0.002271853,0.0003344509,0.00001918493,0.0001640732,0.002002727,0.000205187,0.0003808572,0.8724201,0.05636888,0.06575971],"study_design_scores_gemma":[0.000009457811,0.00003420944,0.004603729,0.0005193407,0.00001369337,0.0005369505,0.0038828,0.0003807845,0.000373537,0.2923229,0.6972926,0.00002994348],"study_design_candidate":"theoretical_or_conceptual","study_design_consensus":"theoretical_or_conceptual","genre_codex":"other","genre_gemma":"empirical","genre_scores_codex":[0.04159461,0.06463429,0.0278381,0.1610195,0.00580365,0.0001920752,0.001349511,0.0003269177,0.6972412],"genre_scores_gemma":[0.7936295,0.03646164,0.008847544,0.01486011,0.009385609,0.0002330454,0.0008460916,0.0002370036,0.1354995],"genre_candidate":"empirical","genre_consensus":null,"teacher_disagreement_score":0.02012008,"threshold_uncertainty_score":0.06730837,"prediction_status":"machine_predicted_unvalidated"},"machine_scores":{"provisional":true,"baseline":true,"maturity_gate_passed":false,"score_opus":0.05753748407337609,"score_gpt":0.3383176834227565,"score_spread":0.2807801993493804,"validation_status":"score_only:v0-immature-baseline","note":"Baseline scores from an immature model (maturity gate not passed). Scores rank; they never assert a category."}}