{"id":"W2404357373","doi":"10.2501/jar-51-2-404-416","title":"What’s So Funny?","year":2011,"lang":"en","type":"article","venue":"Journal of Advertising Research","topic":"Media, Gender, and Advertising","field":"Social Sciences","cited_by":39,"is_retracted":false,"has_abstract":true,"ca_institutions":"Université de Montréal; Concordia University","funders":"","keywords":"Advertising; China; Product (mathematics); Product type; Psychology; Marketing; Business; Political science; Law","routes":{"ca_aff":true,"ca_fund":false,"ca_venue":false,"about_ca":false,"invisible_to_affiliation_only":false},"retraction":null,"screen":null,"direct_labels":[],"prediction":{"model_version":"metacan-v3-hybrid-931329e0061c","candidate_categories":[],"consensus_categories":[],"category_scores_codex":[0.003044493,0.0003015499,0.0004270888,0.0008098701,0.004004694,0.004627172,0.0005124689,0.001746385,0.01355824],"category_scores_gemma":[0.01366333,0.0002102051,0.0004594495,0.0005946437,0.00447095,0.004071872,0.002046436,0.002350403,0.004623289],"about_ca_system_candidate":false,"about_ca_system_consensus":false,"about_ca_system_score_codex":0.001188941,"about_ca_system_score_gemma":0.001235256,"about_ca_topic_candidate":false,"about_ca_topic_consensus":false,"about_ca_topic_score_codex":0.002121378,"about_ca_topic_score_gemma":0.003140542,"domain_scores_codex":[0.9973406,0.001380546,0.00008720055,0.0001927241,0.0006263817,0.0003726951],"domain_scores_gemma":[0.9921513,0.002609097,0.00153432,0.0004972634,0.001764389,0.001443626],"domain_codex":null,"domain_gemma":null,"domain_candidate":null,"domain_consensus":null,"study_design_codex":"not_applicable","study_design_gemma":"not_applicable","study_design_scores_codex":[0.0003378148,0.0004417645,0.09479807,0.001455466,0.000205468,0.001936154,0.310747,0.0001315559,0.003219585,0.06209223,0.3303095,0.1943255],"study_design_scores_gemma":[0.00004441267,0.0002396767,0.05173238,0.001102796,0.0000808321,0.003116748,0.2685481,0.0002641934,0.001143728,0.0201928,0.6534178,0.0001166031],"study_design_candidate":"not_applicable","study_design_consensus":"not_applicable","genre_codex":"other","genre_gemma":"empirical","genre_scores_codex":[0.3324153,0.006981531,0.0066201,0.09629294,0.007265902,0.0003961994,0.0005327528,0.0003179787,0.5491772],"genre_scores_gemma":[0.9061686,0.002543409,0.002681852,0.03558508,0.001267757,0.0002359099,0.0001802573,0.0001306669,0.05120646],"genre_candidate":"empirical","genre_consensus":null,"teacher_disagreement_score":0.01355824,"threshold_uncertainty_score":0.04535681,"prediction_status":"machine_predicted_unvalidated"},"machine_scores":{"provisional":true,"baseline":true,"maturity_gate_passed":false,"score_opus":0.2867145457155135,"score_gpt":0.4645918095543553,"score_spread":0.1778772638388418,"validation_status":"score_only:v0-immature-baseline","note":"Baseline scores from an immature model (maturity gate not passed). Scores rank; they never assert a category."}}