{"id":"W2418390465","doi":"10.5539/ibr.v9n7p135","title":"The Role of Heritage and Authenticity in the Value Creation of Fashion Brand","year":2016,"lang":"en","type":"article","venue":"International Business Research","topic":"Consumer Behavior in Brand Consumption and Identification","field":"Business, Management and Accounting","cited_by":13,"is_retracted":false,"has_abstract":true,"ca_institutions":"","funders":"","keywords":"Brand management; Brand equity; Value (mathematics); Advertising; Narrative; Business; Context (archaeology); Brand awareness; Marketing; Brand extension; Aesthetics; Art; Computer science; History","routes":{"ca_aff":false,"ca_fund":false,"ca_venue":true,"about_ca":false,"invisible_to_affiliation_only":true},"retraction":null,"screen":null,"direct_labels":[],"prediction":{"model_version":"codex-gemma-dda1882f352a","candidate_categories":[],"consensus_categories":[],"category_scores_codex":[0.001278238,0.00005036323,0.00006539684,0.0002330419,0.0001183273,0.0001510022,0.0003492895,0.00002899915,0.00008841087],"category_scores_gemma":[0.0005096868,0.00002642437,0.00002289479,0.0003805243,0.000250953,0.0004215161,0.0001018428,0.00006675158,0.00002017142],"about_ca_system_candidate":false,"about_ca_system_consensus":false,"about_ca_system_score_codex":0.00001714414,"about_ca_system_score_gemma":0.00001842211,"about_ca_topic_candidate":false,"about_ca_topic_consensus":false,"about_ca_topic_score_codex":0.0005912986,"about_ca_topic_score_gemma":0.0002625775,"domain_scores_codex":[0.9989423,0.00005244914,0.0002377366,0.0001218144,0.0005420425,0.0001036968],"domain_scores_gemma":[0.9986245,0.000336185,0.0001060432,0.0001631002,0.0007662794,0.000003888456],"domain_codex":null,"domain_gemma":null,"domain_candidate":null,"domain_consensus":null,"study_design_codex":"observational","study_design_gemma":"observational","study_design_scores_codex":[0.0001747361,0.0001640675,0.5341535,0.00005022284,0.00001730193,9.914636e-7,0.0001984592,0.000002000333,0.06195094,0.07428853,0.0001553265,0.3288439],"study_design_scores_gemma":[0.0003523928,0.000001337681,0.9816321,0.00006083497,0.000005848842,8.881158e-7,0.0004395628,0.0001704286,0.0004832157,0.00631114,0.01050679,0.00003544257],"study_design_candidate":"observational","study_design_consensus":"observational","genre_codex":"empirical","genre_gemma":"empirical","genre_scores_codex":[0.9928194,0.0001122923,0.00007559313,0.003938653,0.0001304194,0.0001862609,0.000003828502,0.00000578621,0.002727778],"genre_scores_gemma":[0.9993752,0.0001618707,0.000005118254,0.00001666265,0.00008030133,0.00003043027,0.000006409875,0.000004622582,0.0003193382],"genre_candidate":"empirical","genre_consensus":"empirical","teacher_disagreement_score":0.4474786,"threshold_uncertainty_score":0.1456118,"prediction_status":"machine_predicted_unvalidated"},"machine_scores":{"provisional":true,"baseline":true,"maturity_gate_passed":false,"score_opus":0.04668112806961457,"score_gpt":0.3354776178194834,"score_spread":0.2887964897498688,"validation_status":"score_only:v0-immature-baseline","note":"Baseline scores from an immature model (maturity gate not passed). Scores rank; they never assert a category."}}