{"id":"W2426385423","doi":"","title":"Marketing Mix: A Review of 'P'","year":2005,"lang":"en","type":"review","venue":"The Journal of Internet Banking and Commerce","topic":"Customer Service Quality and Loyalty","field":"Business, Management and Accounting","cited_by":11,"is_retracted":false,"has_abstract":true,"ca_institutions":"","funders":"","keywords":"Marketing mix; Product (mathematics); Marketing; Promotion (chess); Personalization; Boom; Service (business); Sales promotion; Business; Product mix; Computer science; Sales management; Political science; Engineering","routes":{"ca_aff":false,"ca_fund":false,"ca_venue":true,"about_ca":false,"invisible_to_affiliation_only":true},"retraction":null,"screen":null,"direct_labels":[],"prediction":{"model_version":"metacan-v3-hybrid-931329e0061c","candidate_categories":[],"consensus_categories":[],"category_scores_codex":[0.002709925,0.001169392,0.002690469,0.00933709,0.0004716323,0.002005209,0.001772343,0.001338858,0.007394938],"category_scores_gemma":[0.006741004,0.0007199624,0.001235258,0.01219769,0.0008898795,0.00368484,0.001240732,0.001347944,0.002203365],"about_ca_system_candidate":false,"about_ca_system_consensus":false,"about_ca_system_score_codex":0.002210662,"about_ca_system_score_gemma":0.002826876,"about_ca_topic_candidate":false,"about_ca_topic_consensus":false,"about_ca_topic_score_codex":0.003593784,"about_ca_topic_score_gemma":0.00659429,"domain_scores_codex":[0.9984629,0.0003153929,0.0003477025,0.0002419315,0.0005695546,0.00006250508],"domain_scores_gemma":[0.9964581,0.002026211,0.0005681505,0.00008098967,0.0007774085,0.00008907555],"domain_codex":null,"domain_gemma":null,"domain_candidate":null,"domain_consensus":null,"study_design_codex":"design_other","study_design_gemma":"not_applicable","study_design_scores_codex":[0.00008161859,0.00004201008,0.0003338928,0.087689,0.0002259348,0.00008252865,0.0001229046,0.00009041172,0.0002259725,0.001731482,0.02390504,0.8854691],"study_design_scores_gemma":[0.00003631998,0.0001913559,0.004265306,0.0652058,0.0007039013,0.001209583,0.0002428938,0.00008058778,0.0003393862,0.001835977,0.9258435,0.00004530927],"study_design_candidate":"not_applicable","study_design_consensus":null,"genre_codex":"review","genre_gemma":"review","genre_scores_codex":[0.00009450738,0.998717,0.00006254741,0.0002425423,0.0001227756,0.00001237817,0.00004110312,0.000003755802,0.0007034598],"genre_scores_gemma":[0.0009095525,0.9980902,0.0002407741,0.0003108853,0.000108114,0.0000193386,0.00004748799,0.000002707731,0.0002707659],"genre_candidate":"review","genre_consensus":"review","teacher_disagreement_score":0.00933709,"threshold_uncertainty_score":0.02473855,"prediction_status":"machine_predicted_unvalidated"},"machine_scores":{"provisional":true,"baseline":true,"maturity_gate_passed":false,"score_opus":0.05349831768511479,"score_gpt":0.3172011179673828,"score_spread":0.263702800282268,"validation_status":"score_only:v0-immature-baseline","note":"Baseline scores from an immature model (maturity gate not passed). Scores rank; they never assert a category."}}