{"id":"W2465895559","doi":"10.1108/jpbm-07-2015-0934","title":"Consumer generated brand extensions: definition and response strategies","year":2016,"lang":"en","type":"article","venue":"Journal of Product & Brand Management","topic":"Consumer Behavior in Brand Consumption and Identification","field":"Business, Management and Accounting","cited_by":6,"is_retracted":false,"has_abstract":true,"ca_institutions":"Simon Fraser University","funders":"","keywords":"Marketing; Originality; Brand management; Business; Brand equity; Revenue; Brand extension; Advertising; Product (mathematics); Enthusiasm; Value (mathematics); Brand awareness; Brand image; Computer science; Qualitative research; Psychology","routes":{"ca_aff":true,"ca_fund":false,"ca_venue":false,"about_ca":false,"invisible_to_affiliation_only":false},"retraction":null,"screen":null,"direct_labels":[],"prediction":{"model_version":"codex-gemma-dda1882f352a","candidate_categories":[],"consensus_categories":[],"category_scores_codex":[0.001169425,0.0001783022,0.0002336339,0.0005157017,0.0001970351,0.0004377386,0.0001566094,0.00003846396,0.0003072899],"category_scores_gemma":[0.0001304246,0.0001207103,0.00008291283,0.0002551978,0.0001170256,0.001670311,0.00008384958,0.00009034375,0.0001095657],"about_ca_system_candidate":false,"about_ca_system_consensus":false,"about_ca_system_score_codex":0.00003096618,"about_ca_system_score_gemma":0.00003373578,"about_ca_topic_candidate":false,"about_ca_topic_consensus":false,"about_ca_topic_score_codex":0.00001194311,"about_ca_topic_score_gemma":0.00001373246,"domain_scores_codex":[0.9985777,0.00005779966,0.0005659737,0.0002739906,0.0003274907,0.0001970146],"domain_scores_gemma":[0.9987414,0.00005721545,0.000469043,0.000257991,0.0004457398,0.00002858471],"domain_codex":null,"domain_gemma":null,"domain_candidate":null,"domain_consensus":null,"study_design_codex":"design_other","study_design_gemma":"observational","study_design_scores_codex":[0.003669886,0.0003458761,0.004052805,0.000303108,0.0002691388,0.0001225749,0.000119848,0.000005149304,0.1343634,0.01304606,0.02688731,0.8168148],"study_design_scores_gemma":[0.008397103,0.00003444737,0.6797112,0.0006204317,0.0009412762,0.0001505629,0.001038175,0.00001700354,0.001540431,0.01044535,0.2964694,0.0006346951],"study_design_candidate":"design_other","study_design_consensus":null,"genre_codex":"empirical","genre_gemma":"empirical","genre_scores_codex":[0.9916416,0.001480781,0.0006909408,0.004300287,0.0008094161,0.0003250191,0.000002617124,0.00004621059,0.0007031326],"genre_scores_gemma":[0.996285,0.001552934,0.0004323708,0.00038594,0.0003285775,0.00001451102,0.000004011044,0.00001945283,0.000977245],"genre_candidate":"empirical","genre_consensus":"empirical","teacher_disagreement_score":0.8161802,"threshold_uncertainty_score":0.4922423,"prediction_status":"machine_predicted_unvalidated"},"machine_scores":{"provisional":true,"baseline":true,"maturity_gate_passed":false,"score_opus":0.03563839600060466,"score_gpt":0.2495873888450768,"score_spread":0.2139489928444721,"validation_status":"score_only:v0-immature-baseline","note":"Baseline scores from an immature model (maturity gate not passed). Scores rank; they never assert a category."}}