{"id":"W2473168000","doi":"10.1080/0267257x.2016.1171035","title":"Social marketing: thoughts from an empathetic outsider","year":2016,"lang":"en","type":"article","venue":"Journal of Marketing Management","topic":"Global Public Health Policies and Epidemiology","field":"Business, Management and Accounting","cited_by":13,"is_retracted":false,"has_abstract":true,"ca_institutions":"University of British Columbia","funders":"","keywords":"Mainstream; Social marketing; Action (physics); Public relations; Politics; Marketing; Influencer marketing; Sociology; Business; Psychology; Political science; Social psychology; Marketing management; Relationship marketing; Law","routes":{"ca_aff":true,"ca_fund":false,"ca_venue":false,"about_ca":false,"invisible_to_affiliation_only":false},"retraction":null,"screen":null,"direct_labels":[],"prediction":{"model_version":"codex-gemma-dda1882f352a","candidate_categories":[],"consensus_categories":[],"category_scores_codex":[0.01328696,0.0002505524,0.0004837124,0.0003394031,0.0002839081,0.000190871,0.0005908816,0.0001102401,0.0004710806],"category_scores_gemma":[0.001711703,0.0001632387,0.000224818,0.0002596515,0.00007931547,0.0009532855,0.0003428186,0.0001922522,0.0001298199],"about_ca_system_candidate":false,"about_ca_system_consensus":false,"about_ca_system_score_codex":0.0001204562,"about_ca_system_score_gemma":0.00002261618,"about_ca_topic_candidate":false,"about_ca_topic_consensus":false,"about_ca_topic_score_codex":0.0001707199,"about_ca_topic_score_gemma":0.00002278481,"domain_scores_codex":[0.9970475,0.0004163208,0.001069561,0.0003006597,0.0004959892,0.0006699458],"domain_scores_gemma":[0.9974502,0.0006546764,0.001287776,0.0002687259,0.0002726995,0.00006586162],"domain_codex":null,"domain_gemma":null,"domain_candidate":null,"domain_consensus":null,"study_design_codex":"not_applicable","study_design_gemma":"not_applicable","study_design_scores_codex":[0.00124082,0.0002159232,0.0116293,0.0002874659,0.0002273297,0.0001290213,0.00007528641,0.00003553936,0.00008070098,0.00499246,0.8394821,0.1416041],"study_design_scores_gemma":[0.001079709,0.00002105961,0.1921903,0.0002362543,0.0001091521,0.000007129104,0.0004784321,0.0003204273,0.000001423031,0.004610316,0.8007184,0.0002273959],"study_design_candidate":"not_applicable","study_design_consensus":"not_applicable","genre_codex":"empirical","genre_gemma":"empirical","genre_scores_codex":[0.7627381,0.0001838055,0.001768015,0.1509236,0.00245475,0.0003521099,0.000005916808,0.000133222,0.08144045],"genre_scores_gemma":[0.9692473,0.0001423899,0.00119071,0.01848494,0.009988233,0.000007413674,0.000004188616,0.00005035113,0.0008845148],"genre_candidate":"empirical","genre_consensus":"empirical","teacher_disagreement_score":0.2065091,"threshold_uncertainty_score":0.6656681,"prediction_status":"machine_predicted_unvalidated"},"machine_scores":{"provisional":true,"baseline":true,"maturity_gate_passed":false,"score_opus":0.03036994442404625,"score_gpt":0.3060964946670356,"score_spread":0.2757265502429894,"validation_status":"score_only:v0-immature-baseline","note":"Baseline scores from an immature model (maturity gate not passed). Scores rank; they never assert a category."}}