{"id":"W2479380033","doi":"10.1123/jsm.22.5.526","title":"Toward a Model of Brand Creation for International Large-Scale Sporting Events: The Impact of Leadership, Context, and Nature of the Event","year":2008,"lang":"en","type":"article","venue":"Journal of Sport Management","topic":"Sport and Mega-Event Impacts","field":"Social Sciences","cited_by":41,"is_retracted":false,"has_abstract":true,"ca_institutions":"University of Ottawa","funders":"","keywords":"Event (particle physics); Brand management; Context (archaeology); Scale (ratio); Marketing; Business; Process (computing); Public relations; Advertising; Psychology; Political science; Computer science; History","routes":{"ca_aff":true,"ca_fund":false,"ca_venue":false,"about_ca":true,"invisible_to_affiliation_only":false},"retraction":null,"screen":null,"direct_labels":[],"prediction":{"model_version":"metacan-v3-hybrid-931329e0061c","candidate_categories":[],"consensus_categories":[],"category_scores_codex":[0.001905454,0.0009071447,0.0004204089,0.002101197,0.002205398,0.005914606,0.002035976,0.002051612,0.008877466],"category_scores_gemma":[0.002564403,0.0004188617,0.00118705,0.001520992,0.003186489,0.005736074,0.001907737,0.002040147,0.00123648],"about_ca_system_candidate":false,"about_ca_system_consensus":false,"about_ca_system_score_codex":0.003874732,"about_ca_system_score_gemma":0.00327946,"about_ca_topic_candidate":false,"about_ca_topic_consensus":false,"about_ca_topic_score_codex":0.007654131,"about_ca_topic_score_gemma":0.008515424,"domain_scores_codex":[0.9991775,0.0004357074,0.00002715609,0.0001364724,0.0001226372,0.0001004919],"domain_scores_gemma":[0.9981647,0.001040817,0.0002189635,0.00009452586,0.0002784383,0.000202643],"domain_codex":null,"domain_gemma":null,"domain_candidate":null,"domain_consensus":null,"study_design_codex":"theoretical_or_conceptual","study_design_gemma":"observational","study_design_scores_codex":[0.00007081588,0.000399414,0.01149688,0.000196951,0.00004701308,0.0005925743,0.01083065,0.04120916,0.001356501,0.9132335,0.001682725,0.01888391],"study_design_scores_gemma":[0.0001163237,0.0004646863,0.01562999,0.0004005949,0.0001737938,0.0008780019,0.01578752,0.3956495,0.0009761211,0.5321524,0.03763791,0.0001331321],"study_design_candidate":"observational","study_design_consensus":null,"genre_codex":"other","genre_gemma":"empirical","genre_scores_codex":[0.2208531,0.0006805748,0.3709201,0.008802548,0.0002524701,0.0007347065,0.0003889561,0.0003585509,0.397009],"genre_scores_gemma":[0.9232227,0.0004949922,0.06398071,0.0002640252,0.00003927855,0.000568833,0.0001495928,0.00004968807,0.01123015],"genre_candidate":"empirical","genre_consensus":null,"teacher_disagreement_score":0.008877466,"threshold_uncertainty_score":0.02969807,"prediction_status":"machine_predicted_unvalidated"},"machine_scores":{"provisional":true,"baseline":true,"maturity_gate_passed":false,"score_opus":0.05748507197599301,"score_gpt":0.3426834044457522,"score_spread":0.2851983324697592,"validation_status":"score_only:v0-immature-baseline","note":"Baseline scores from an immature model (maturity gate not passed). Scores rank; they never assert a category."}}