{"id":"W2479380033","doi":"10.1123/jsm.22.5.526","title":"Toward a Model of Brand Creation for International Large-Scale Sporting Events: The Impact of Leadership, Context, and Nature of the Event","year":2008,"lang":"en","type":"article","venue":"Journal of Sport Management","topic":"Sport and Mega-Event Impacts","field":"Social Sciences","cited_by":41,"is_retracted":false,"has_abstract":true,"ca_institutions":"University of Ottawa","funders":"","keywords":"Event (particle physics); Brand management; Context (archaeology); Scale (ratio); Marketing; Business; Process (computing); Public relations; Advertising; Psychology; Political science; Computer science; History","routes":{"ca_aff":true,"ca_fund":false,"ca_venue":false,"about_ca":true,"invisible_to_affiliation_only":false},"retraction":null,"screen":null,"direct_labels":[],"prediction":{"model_version":"codex-gemma-dda1882f352a","candidate_categories":[],"consensus_categories":[],"category_scores_codex":[0.001400241,0.00007926825,0.0002355801,0.00009387547,0.0001051762,0.000005828961,0.0002838957,0.00005764447,0.00002903455],"category_scores_gemma":[0.00006318882,0.00004539365,0.0002968855,0.0001255667,0.0001180215,0.0001942646,0.00003951452,0.0001249312,6.082803e-8],"about_ca_system_candidate":false,"about_ca_system_consensus":false,"about_ca_system_score_codex":0.00008132672,"about_ca_system_score_gemma":0.0001309874,"about_ca_topic_candidate":false,"about_ca_topic_consensus":false,"about_ca_topic_score_codex":0.0001349823,"about_ca_topic_score_gemma":0.0001051571,"domain_scores_codex":[0.9986099,0.00001127712,0.000573049,0.00007152198,0.0005828964,0.0001513321],"domain_scores_gemma":[0.9982323,0.00002089221,0.001258626,0.00009923866,0.0003378179,0.00005114213],"domain_codex":null,"domain_gemma":null,"domain_candidate":null,"domain_consensus":null,"study_design_codex":"observational","study_design_gemma":"observational","study_design_scores_codex":[0.001941096,0.001449869,0.8476239,0.0003402087,0.001918278,0.00001872816,0.08164728,0.01193007,0.0004778733,0.02821664,0.01082486,0.01361117],"study_design_scores_gemma":[0.003093599,0.0002506392,0.9534073,0.0005319043,0.0003358956,0.00001779359,0.02435476,0.001709773,0.000821611,0.002286442,0.01303211,0.0001581615],"study_design_candidate":"observational","study_design_consensus":"observational","genre_codex":"empirical","genre_gemma":"empirical","genre_scores_codex":[0.9959932,0.0003108027,0.000699652,0.001258943,0.0002530757,0.0003660099,0.00000993313,0.000001993577,0.001106417],"genre_scores_gemma":[0.9981068,0.0003847657,0.0002466247,0.00007892318,0.00009985178,0.000002374521,0.000002191647,0.000005758481,0.001072651],"genre_candidate":"empirical","genre_consensus":"empirical","teacher_disagreement_score":0.1057834,"threshold_uncertainty_score":0.1851099,"prediction_status":"machine_predicted_unvalidated"},"machine_scores":{"provisional":true,"baseline":true,"maturity_gate_passed":false,"score_opus":0.05748507197599301,"score_gpt":0.3426834044457522,"score_spread":0.2851983324697592,"validation_status":"score_only:v0-immature-baseline","note":"Baseline scores from an immature model (maturity gate not passed). Scores rank; they never assert a category."}}