{"id":"W2484222910","doi":"10.5539/ijms.v8n4p146","title":"University Students’ Attitudes towards Advertising: A Study of Dhaka City of Bangladesh","year":2016,"lang":"en","type":"article","venue":"International Journal of Marketing Studies","topic":"Consumer Behavior in Brand Consumption and Identification","field":"Business, Management and Accounting","cited_by":1,"is_retracted":false,"has_abstract":true,"ca_institutions":"","funders":"","keywords":"Advertising; Entertainment; Advertising research; Control (management); Advertising campaign; Business; Marketing; Psychology; Political science; Economics","routes":{"ca_aff":false,"ca_fund":false,"ca_venue":true,"about_ca":false,"invisible_to_affiliation_only":true},"retraction":null,"screen":null,"direct_labels":[],"prediction":{"model_version":"metacan-v3-hybrid-931329e0061c","candidate_categories":[],"consensus_categories":[],"category_scores_codex":[0.0006899258,0.0002823731,0.0003739658,0.00105034,0.003737682,0.002356754,0.000254029,0.000636765,0.004779956],"category_scores_gemma":[0.001834592,0.0003497265,0.000216723,0.001965923,0.001011626,0.0008216567,0.0007354193,0.000867668,0.001178495],"about_ca_system_candidate":false,"about_ca_system_consensus":false,"about_ca_system_score_codex":0.001432289,"about_ca_system_score_gemma":0.001088177,"about_ca_topic_candidate":false,"about_ca_topic_consensus":false,"about_ca_topic_score_codex":0.02293391,"about_ca_topic_score_gemma":0.04575573,"domain_scores_codex":[0.9995235,0.0001602293,0.00003128418,0.0000442542,0.00009754824,0.0001430323],"domain_scores_gemma":[0.9983193,0.0003480706,0.0003454255,0.00006870049,0.0003167434,0.0006016086],"domain_codex":null,"domain_gemma":null,"domain_candidate":null,"domain_consensus":null,"study_design_codex":"observational","study_design_gemma":"observational","study_design_scores_codex":[0.0001576762,0.0008044931,0.7546421,0.0001345803,0.00002899615,0.001206309,0.2201218,0.00004670278,0.00209761,0.0006720971,0.001772403,0.01831531],"study_design_scores_gemma":[0.00001662458,0.0005407024,0.5798123,0.00007058869,0.00002765342,0.0007463231,0.4031923,0.0001021799,0.0004145233,0.0001426785,0.01488768,0.00004634293],"study_design_candidate":"observational","study_design_consensus":"observational","genre_codex":"empirical","genre_gemma":"empirical","genre_scores_codex":[0.9979362,0.00008417573,0.00001504441,0.0002787099,0.000004066943,0.00001089452,0.00004361922,0.000001224977,0.001626162],"genre_scores_gemma":[0.9983381,0.00025515,0.00003117391,0.000148278,0.000004771774,0.000009593467,0.00003503419,0.000001596534,0.001176297],"genre_candidate":"empirical","genre_consensus":"empirical","teacher_disagreement_score":0.02293391,"threshold_uncertainty_score":0.04560083,"prediction_status":"machine_predicted_unvalidated"},"machine_scores":{"provisional":true,"baseline":true,"maturity_gate_passed":false,"score_opus":0.04915063575287344,"score_gpt":0.3232442652377285,"score_spread":0.2740936294848551,"validation_status":"score_only:v0-immature-baseline","note":"Baseline scores from an immature model (maturity gate not passed). Scores rank; they never assert a category."}}