{"id":"W2503025071","doi":"10.4018/978-1-4666-5194-4.ch001","title":"Marketing Meets Social Media","year":2014,"lang":"en","type":"book-chapter","venue":"Advances in social networking and online communities book series","topic":"Digital Marketing and Social Media","field":"Social Sciences","cited_by":1,"is_retracted":false,"has_abstract":true,"ca_institutions":"Brock University","funders":"","keywords":"Digital marketing; Online advertising; Business; The Internet; Leverage (statistics); Social media; Marketing; Advertising; Digital media; World Wide Web; Computer science","routes":{"ca_aff":true,"ca_fund":false,"ca_venue":false,"about_ca":false,"invisible_to_affiliation_only":false},"retraction":null,"screen":null,"direct_labels":[],"prediction":{"model_version":"metacan-v3-hybrid-931329e0061c","candidate_categories":[],"consensus_categories":[],"category_scores_codex":[0.002075413,0.001464169,0.001025806,0.0024403,0.002920384,0.01777102,0.001117535,0.006640021,0.149853],"category_scores_gemma":[0.005203448,0.0004191232,0.0005355985,0.003451155,0.004923919,0.02092942,0.007522601,0.004399254,0.07203567],"about_ca_system_candidate":false,"about_ca_system_consensus":false,"about_ca_system_score_codex":0.001911641,"about_ca_system_score_gemma":0.002925214,"about_ca_topic_candidate":false,"about_ca_topic_consensus":false,"about_ca_topic_score_codex":0.0009087823,"about_ca_topic_score_gemma":0.001673927,"domain_scores_codex":[0.9964886,0.001004775,0.0001791704,0.0005420878,0.001520393,0.0002650721],"domain_scores_gemma":[0.9970562,0.001232303,0.0003018249,0.0004597901,0.0003576736,0.0005922635],"domain_codex":null,"domain_gemma":null,"domain_candidate":null,"domain_consensus":null,"study_design_codex":"not_applicable","study_design_gemma":"not_applicable","study_design_scores_codex":[0.00002593764,0.0000510088,0.0003451944,0.0008292628,0.00002170421,0.0002130241,0.002151276,0.00009903679,0.0004836489,0.3055639,0.3944965,0.2957196],"study_design_scores_gemma":[0.000002940239,0.000009074989,0.00017889,0.0001870761,0.000002957221,0.000157051,0.0003119581,0.00004616226,0.0000503196,0.02710666,0.9719406,0.000006450006],"study_design_candidate":"not_applicable","study_design_consensus":"not_applicable","genre_codex":"other","genre_gemma":"other","genre_scores_codex":[0.001024667,0.03455982,0.005336492,0.0446982,0.007404924,0.00009806217,0.0004428027,0.0007172408,0.9057178],"genre_scores_gemma":[0.05670387,0.07992633,0.01380297,0.03754095,0.0287214,0.0005052807,0.0008349008,0.0009786622,0.7809857],"genre_candidate":"other","genre_consensus":"other","teacher_disagreement_score":0.149853,"threshold_uncertainty_score":0.5013081,"prediction_status":"machine_predicted_unvalidated"},"machine_scores":{"provisional":true,"baseline":true,"maturity_gate_passed":false,"score_opus":0.03025279666349508,"score_gpt":0.2922585869265729,"score_spread":0.2620057902630779,"validation_status":"score_only:v0-immature-baseline","note":"Baseline scores from an immature model (maturity gate not passed). Scores rank; they never assert a category."}}