{"id":"W2512854944","doi":"10.4018/ijpada.2017010105","title":"Strategic Use of Facebook to Build Brand Awareness","year":2016,"lang":"en","type":"article","venue":"International Journal of Public Administration in the Digital Age","topic":"Sports, Gender, and Society","field":"Social Sciences","cited_by":20,"is_retracted":false,"has_abstract":true,"ca_institutions":"Laurentian University","funders":"","keywords":"Advertising; Business; Brand management; Social media; Brand awareness; Profit (economics); Marketing; Product (mathematics); Public relations; Political science","routes":{"ca_aff":true,"ca_fund":false,"ca_venue":false,"about_ca":true,"invisible_to_affiliation_only":false},"retraction":null,"screen":null,"direct_labels":[],"prediction":{"model_version":"metacan-v3-hybrid-931329e0061c","candidate_categories":[],"consensus_categories":[],"category_scores_codex":[0.001334068,0.0001783045,0.0000896642,0.001217293,0.001401516,0.002610365,0.0002261246,0.0003178822,0.002190269],"category_scores_gemma":[0.002967824,0.0001536189,0.0001652299,0.00040767,0.0008155555,0.001664811,0.001437836,0.0004122012,0.0003765628],"about_ca_system_candidate":false,"about_ca_system_consensus":false,"about_ca_system_score_codex":0.0007001658,"about_ca_system_score_gemma":0.001010764,"about_ca_topic_candidate":false,"about_ca_topic_consensus":false,"about_ca_topic_score_codex":0.002955118,"about_ca_topic_score_gemma":0.01155959,"domain_scores_codex":[0.9992002,0.000455388,0.0000231508,0.00004551155,0.0001857733,0.0000900068],"domain_scores_gemma":[0.9976828,0.0009661479,0.0004519667,0.0002205432,0.0003471836,0.000331403],"domain_codex":null,"domain_gemma":null,"domain_candidate":null,"domain_consensus":null,"study_design_codex":"observational","study_design_gemma":"observational","study_design_scores_codex":[0.0001233516,0.0007446595,0.4521541,0.0002621749,0.0000914368,0.0005006862,0.09186053,0.0003930007,0.009807454,0.01910691,0.005054848,0.4199008],"study_design_scores_gemma":[0.00002845848,0.0009258502,0.6058297,0.000616269,0.0001661997,0.001145647,0.2099961,0.004724825,0.01097051,0.01609599,0.1493897,0.0001107056],"study_design_candidate":"observational","study_design_consensus":"observational","genre_codex":"empirical","genre_gemma":"empirical","genre_scores_codex":[0.8978677,0.0003166223,0.00256204,0.00102901,0.0000512662,0.00008016152,0.00003711865,0.00006437057,0.09799176],"genre_scores_gemma":[0.9961845,0.0001404363,0.001425543,0.00008677273,0.00001070845,0.00001404121,0.00001528141,0.000004637707,0.002117939],"genre_candidate":"empirical","genre_consensus":"empirical","teacher_disagreement_score":0.002955118,"threshold_uncertainty_score":0.007327139,"prediction_status":"machine_predicted_unvalidated"},"machine_scores":{"provisional":true,"baseline":true,"maturity_gate_passed":false,"score_opus":0.1176898346256579,"score_gpt":0.3650410638920391,"score_spread":0.2473512292663812,"validation_status":"score_only:v0-immature-baseline","note":"Baseline scores from an immature model (maturity gate not passed). Scores rank; they never assert a category."}}