{"id":"W2512854944","doi":"10.4018/ijpada.2017010105","title":"Strategic Use of Facebook to Build Brand Awareness","year":2016,"lang":"en","type":"article","venue":"International Journal of Public Administration in the Digital Age","topic":"Sports, Gender, and Society","field":"Social Sciences","cited_by":20,"is_retracted":false,"has_abstract":true,"ca_institutions":"Laurentian University","funders":"","keywords":"Advertising; Business; Brand management; Social media; Brand awareness; Profit (economics); Marketing; Product (mathematics); Public relations; Political science","routes":{"ca_aff":true,"ca_fund":false,"ca_venue":false,"about_ca":true,"invisible_to_affiliation_only":false},"retraction":null,"screen":null,"direct_labels":[],"prediction":{"model_version":"codex-gemma-dda1882f352a","candidate_categories":[],"consensus_categories":[],"category_scores_codex":[0.0009718392,0.00007595684,0.0001250749,0.0001236733,0.00006296058,0.0005838746,0.0006097237,0.0000577031,0.0001541351],"category_scores_gemma":[0.000590403,0.0000469864,0.0001216602,0.0001551203,0.0001821169,0.001128792,0.00002477266,0.0000800885,0.000006000514],"about_ca_system_candidate":false,"about_ca_system_consensus":false,"about_ca_system_score_codex":0.0001129253,"about_ca_system_score_gemma":0.000723482,"about_ca_topic_candidate":false,"about_ca_topic_consensus":false,"about_ca_topic_score_codex":0.00004800505,"about_ca_topic_score_gemma":0.0004545394,"domain_scores_codex":[0.9982873,0.00009741123,0.0004862666,0.00009585573,0.0008856853,0.000147466],"domain_scores_gemma":[0.9986705,0.0003196353,0.0003333672,0.00009119086,0.0004812988,0.0001040716],"domain_codex":null,"domain_gemma":null,"domain_candidate":null,"domain_consensus":null,"study_design_codex":"theoretical_or_conceptual","study_design_gemma":"not_applicable","study_design_scores_codex":[0.0002700313,0.0008843313,0.1122334,0.000009541826,0.0002369392,0.0003749255,0.04327893,0.00003320655,0.001047665,0.8074473,0.004956968,0.02922675],"study_design_scores_gemma":[0.003035751,0.0008556451,0.08366004,0.0003278508,0.0000317169,0.0002300915,0.1260258,0.00001258189,0.001124776,0.05909554,0.7249758,0.0006243867],"study_design_candidate":"theoretical_or_conceptual","study_design_consensus":null,"genre_codex":"empirical","genre_gemma":"empirical","genre_scores_codex":[0.9566289,0.00001118303,0.00253402,0.01419743,0.0006399177,0.0001869403,0.00006231612,0.000008839083,0.02573052],"genre_scores_gemma":[0.9974477,0.00002941285,0.00007166094,0.0002626543,0.0002945097,0.000004648996,0.000005593232,0.000004684687,0.001879104],"genre_candidate":"empirical","genre_consensus":"empirical","teacher_disagreement_score":0.7483518,"threshold_uncertainty_score":0.5630316,"prediction_status":"machine_predicted_unvalidated"},"machine_scores":{"provisional":true,"baseline":true,"maturity_gate_passed":false,"score_opus":0.1176898346256579,"score_gpt":0.3650410638920391,"score_spread":0.2473512292663812,"validation_status":"score_only:v0-immature-baseline","note":"Baseline scores from an immature model (maturity gate not passed). Scores rank; they never assert a category."}}