{"id":"W2515425264","doi":"10.5539/mas.v10n12p127","title":"Branding an Important Step in Business Success","year":2016,"lang":"en","type":"article","venue":"Modern Applied Science","topic":"Consumer Behavior in Brand Consumption and Identification","field":"Business, Management and Accounting","cited_by":1,"is_retracted":false,"has_abstract":true,"ca_institutions":"","funders":"","keywords":"Competitor analysis; Business; Marketing; Set (abstract data type); Commerce; Industrial organization; Computer science","routes":{"ca_aff":false,"ca_fund":false,"ca_venue":true,"about_ca":false,"invisible_to_affiliation_only":true},"retraction":null,"screen":null,"direct_labels":[],"prediction":{"model_version":"metacan-v3-hybrid-931329e0061c","candidate_categories":[],"consensus_categories":[],"category_scores_codex":[0.002000054,0.0003787254,0.0003242061,0.000958059,0.00251454,0.007870642,0.0003447477,0.001442891,0.009589645],"category_scores_gemma":[0.004323085,0.0002187283,0.000182645,0.001104079,0.005967382,0.00367731,0.002102,0.002542442,0.002877735],"about_ca_system_candidate":false,"about_ca_system_consensus":false,"about_ca_system_score_codex":0.001467351,"about_ca_system_score_gemma":0.002551537,"about_ca_topic_candidate":false,"about_ca_topic_consensus":false,"about_ca_topic_score_codex":0.001207123,"about_ca_topic_score_gemma":0.001604753,"domain_scores_codex":[0.9978319,0.0005645796,0.0001054015,0.0002278503,0.001040106,0.0002302428],"domain_scores_gemma":[0.9968603,0.000714943,0.0004333104,0.0001814046,0.0008987841,0.0009113147],"domain_codex":null,"domain_gemma":null,"domain_candidate":null,"domain_consensus":null,"study_design_codex":"theoretical_or_conceptual","study_design_gemma":"observational","study_design_scores_codex":[0.0001150816,0.0006133098,0.03329093,0.0006889466,0.00009536934,0.0008105775,0.01600155,0.0005344113,0.004357072,0.6327,0.05069823,0.2600944],"study_design_scores_gemma":[0.00003290492,0.0003500328,0.06050665,0.001331998,0.00009230156,0.0006837411,0.01703862,0.0008845761,0.002740072,0.382366,0.5338268,0.0001463805],"study_design_candidate":"observational","study_design_consensus":null,"genre_codex":"other","genre_gemma":"empirical","genre_scores_codex":[0.1464863,0.01152566,0.01169882,0.05459191,0.002026177,0.000247806,0.0002462882,0.0002425839,0.7729344],"genre_scores_gemma":[0.9388731,0.007262504,0.007926767,0.00360211,0.0006512832,0.00006798907,0.00009981506,0.00007303176,0.04144328],"genre_candidate":"empirical","genre_consensus":null,"teacher_disagreement_score":0.009589645,"threshold_uncertainty_score":0.03208053,"prediction_status":"machine_predicted_unvalidated"},"machine_scores":{"provisional":true,"baseline":true,"maturity_gate_passed":false,"score_opus":0.03003768039802428,"score_gpt":0.2607902115685159,"score_spread":0.2307525311704916,"validation_status":"score_only:v0-immature-baseline","note":"Baseline scores from an immature model (maturity gate not passed). Scores rank; they never assert a category."}}