{"id":"W2567836211","doi":"10.1108/case.kellogg.2016.000168","title":"Joyoung Soymilk Maker: Segmentation, Targeting, and Positioning","year":2017,"lang":"en","type":"article","venue":"Kellogg School of Management Cases","topic":"Food Supply Chain Traceability","field":"Agricultural and Biological Sciences","cited_by":0,"is_retracted":false,"has_abstract":true,"ca_institutions":"","funders":"","keywords":"Marketing; Product (mathematics); China; Quarter (Canadian coin); Business; Market segmentation; Advertising; Political science; Mathematics; History","routes":{"ca_aff":false,"ca_fund":false,"ca_venue":false,"about_ca":true,"invisible_to_affiliation_only":true},"retraction":null,"screen":null,"direct_labels":[],"prediction":{"model_version":"metacan-v3-hybrid-931329e0061c","candidate_categories":[],"consensus_categories":[],"category_scores_codex":[0.001158438,0.0006286336,0.0002945974,0.00136151,0.002001767,0.004479704,0.001379903,0.001533713,0.01058531],"category_scores_gemma":[0.002201354,0.0004825736,0.0003082105,0.002254101,0.001807028,0.003796621,0.002168786,0.0007569999,0.00475587],"about_ca_system_candidate":false,"about_ca_system_consensus":false,"about_ca_system_score_codex":0.002592278,"about_ca_system_score_gemma":0.001880004,"about_ca_topic_candidate":false,"about_ca_topic_consensus":false,"about_ca_topic_score_codex":0.01455485,"about_ca_topic_score_gemma":0.01266178,"domain_scores_codex":[0.998814,0.0002118893,0.00003340815,0.0002596969,0.0004704922,0.0002105462],"domain_scores_gemma":[0.9994825,0.00008845891,0.00007767876,0.00008869891,0.0001864932,0.00007615519],"domain_codex":null,"domain_gemma":null,"domain_candidate":null,"domain_consensus":null,"study_design_codex":"design_other","study_design_gemma":"not_applicable","study_design_scores_codex":[0.000820512,0.0003312718,0.0312514,0.0002983242,0.00002513397,0.003604885,0.01173338,0.009456183,0.04654281,0.2959125,0.02214713,0.5778766],"study_design_scores_gemma":[0.000097092,0.00112304,0.04466614,0.0003429441,0.0001355451,0.004382498,0.03451841,0.1012041,0.1127604,0.1420573,0.5583289,0.0003837817],"study_design_candidate":"not_applicable","study_design_consensus":null,"genre_codex":"other","genre_gemma":"other","genre_scores_codex":[0.3313554,0.001920598,0.2177761,0.003932585,0.0002840336,0.0005265357,0.0004398279,0.001493227,0.4422718],"genre_scores_gemma":[0.8355519,0.0009884101,0.08850724,0.0003071729,0.00003746399,0.00009096586,0.0004501342,0.0002611051,0.07380564],"genre_candidate":"other","genre_consensus":"other","teacher_disagreement_score":0.01455485,"threshold_uncertainty_score":0.03541136,"prediction_status":"machine_predicted_unvalidated"},"machine_scores":{"provisional":true,"baseline":true,"maturity_gate_passed":false,"score_opus":0.01528689643669678,"score_gpt":0.2408948512940545,"score_spread":0.2256079548573577,"validation_status":"score_only:v0-immature-baseline","note":"Baseline scores from an immature model (maturity gate not passed). Scores rank; they never assert a category."}}