{"id":"W2576096880","doi":"10.1609/icwsm.v10i1.14759","title":"Power of Earned Advertising on Social Network Services: A Case Study of Friend Tagging on Facebook","year":2021,"lang":"en","type":"article","venue":"Proceedings of the International AAAI Conference on Web and Social Media","topic":"Digital Marketing and Social Media","field":"Social Sciences","cited_by":6,"is_retracted":false,"has_abstract":true,"ca_institutions":"Kootenay Association for Science & Technology","funders":"National Research Foundation of Korea; National Research Foundation","keywords":"Advertising; Matching (statistics); Social media; Computer science; Craft; Internet privacy; World Wide Web; Business","routes":{"ca_aff":true,"ca_fund":false,"ca_venue":false,"about_ca":false,"invisible_to_affiliation_only":false},"retraction":null,"screen":null,"direct_labels":[],"prediction":{"model_version":"codex-gemma-dda1882f352a","candidate_categories":[],"consensus_categories":[],"category_scores_codex":[0.0006940482,0.0001478601,0.0003347282,0.00007059568,0.000443743,0.00009721373,0.0003779694,0.0001245208,0.00008433667],"category_scores_gemma":[0.0008818936,0.0001289354,0.0001148438,0.0002248963,0.0003340578,0.0001315255,0.000141091,0.0002357126,0.000001775954],"about_ca_system_candidate":false,"about_ca_system_consensus":false,"about_ca_system_score_codex":0.00006445633,"about_ca_system_score_gemma":0.0002035042,"about_ca_topic_candidate":false,"about_ca_topic_consensus":false,"about_ca_topic_score_codex":0.0002540138,"about_ca_topic_score_gemma":0.0006704502,"domain_scores_codex":[0.9980462,0.00007765178,0.0003747999,0.0002562746,0.001015051,0.0002300403],"domain_scores_gemma":[0.9981505,0.0005254175,0.0004438104,0.00004754522,0.0007715002,0.00006120148],"domain_codex":null,"domain_gemma":null,"domain_candidate":null,"domain_consensus":null,"study_design_codex":"qualitative","study_design_gemma":"qualitative","study_design_scores_codex":[0.0006673611,0.001343352,0.01209813,0.0001573009,0.0003326582,0.00004409665,0.6732581,0.000004797434,0.001898347,0.2795033,0.0008869193,0.02980569],"study_design_scores_gemma":[0.002060579,0.0003923326,0.01135424,0.001143068,0.00009067012,0.000007163795,0.9653286,0.00009269025,0.001371332,0.01381162,0.003934481,0.0004131637],"study_design_candidate":"qualitative","study_design_consensus":"qualitative","genre_codex":"empirical","genre_gemma":"empirical","genre_scores_codex":[0.8810758,0.000007768606,1.483114e-7,0.001577965,0.0006395222,0.0002290348,0.0000231941,0.00001824932,0.1164283],"genre_scores_gemma":[0.9990084,0.00002388357,0.00001220691,0.0001857287,0.0004229483,0.00001582368,0.000001712156,0.00001187336,0.0003174871],"genre_candidate":"empirical","genre_consensus":"empirical","teacher_disagreement_score":0.2920706,"threshold_uncertainty_score":0.5257835,"prediction_status":"machine_predicted_unvalidated"},"machine_scores":{"provisional":true,"baseline":true,"maturity_gate_passed":false,"score_opus":0.03523624418444327,"score_gpt":0.2987743873920432,"score_spread":0.2635381432075999,"validation_status":"score_only:v0-immature-baseline","note":"Baseline scores from an immature model (maturity gate not passed). Scores rank; they never assert a category."}}