{"id":"W2576096880","doi":"10.1609/icwsm.v10i1.14759","title":"Power of Earned Advertising on Social Network Services: A Case Study of Friend Tagging on Facebook","year":2021,"lang":"en","type":"article","venue":"Proceedings of the International AAAI Conference on Web and Social Media","topic":"Digital Marketing and Social Media","field":"Social Sciences","cited_by":6,"is_retracted":false,"has_abstract":true,"ca_institutions":"Kootenay Association for Science & Technology","funders":"National Research Foundation of Korea; National Research Foundation","keywords":"Advertising; Matching (statistics); Social media; Computer science; Craft; Internet privacy; World Wide Web; Business","routes":{"ca_aff":true,"ca_fund":false,"ca_venue":false,"about_ca":false,"invisible_to_affiliation_only":false},"retraction":null,"screen":null,"direct_labels":[],"prediction":{"model_version":"metacan-v3-hybrid-931329e0061c","candidate_categories":[],"consensus_categories":[],"category_scores_codex":[0.004653521,0.0004276496,0.0003606825,0.001807251,0.005571555,0.004807302,0.0006546598,0.001456512,0.003331095],"category_scores_gemma":[0.01331481,0.0003503312,0.0003022274,0.001347236,0.002652652,0.005118739,0.001865291,0.001602839,0.0005132473],"about_ca_system_candidate":false,"about_ca_system_consensus":false,"about_ca_system_score_codex":0.001651898,"about_ca_system_score_gemma":0.0007291312,"about_ca_topic_candidate":false,"about_ca_topic_consensus":false,"about_ca_topic_score_codex":0.008140178,"about_ca_topic_score_gemma":0.02152862,"domain_scores_codex":[0.9953085,0.003400401,0.0001277748,0.0002186211,0.0006154495,0.0003293282],"domain_scores_gemma":[0.973042,0.0215565,0.001925569,0.00125775,0.001148854,0.001069381],"domain_codex":null,"domain_gemma":null,"domain_candidate":null,"domain_consensus":null,"study_design_codex":"qualitative","study_design_gemma":"observational","study_design_scores_codex":[0.0004004747,0.001569426,0.196808,0.0003227348,0.0001097095,0.008029597,0.6773152,0.0004878759,0.003588805,0.01844806,0.004404508,0.08851572],"study_design_scores_gemma":[0.00005767888,0.0008004262,0.1512409,0.0002406146,0.0001493131,0.007464309,0.747429,0.006840649,0.004813647,0.00673691,0.07405603,0.000170657],"study_design_candidate":"observational","study_design_consensus":null,"genre_codex":"empirical","genre_gemma":"empirical","genre_scores_codex":[0.9837306,0.0001577534,0.0005220351,0.0006315427,0.00001019427,0.00003212755,0.00003736152,0.00001414152,0.01486424],"genre_scores_gemma":[0.996806,0.0001477196,0.0004155628,0.0001006177,0.00001400323,0.00001250578,0.00002261093,0.00001440075,0.002466619],"genre_candidate":"empirical","genre_consensus":"empirical","teacher_disagreement_score":0.008140178,"threshold_uncertainty_score":0.02461052,"prediction_status":"machine_predicted_unvalidated"},"machine_scores":{"provisional":true,"baseline":true,"maturity_gate_passed":false,"score_opus":0.03523624418444327,"score_gpt":0.2987743873920432,"score_spread":0.2635381432075999,"validation_status":"score_only:v0-immature-baseline","note":"Baseline scores from an immature model (maturity gate not passed). Scores rank; they never assert a category."}}