{"id":"W2583012190","doi":"10.1016/j.jcps.2017.01.002","title":"Just do it! Why committed consumers react negatively to assertive ads","year":2017,"lang":"en","type":"article","venue":"Journal of Consumer Psychology","topic":"Consumer Behavior in Brand Consumption and Identification","field":"Business, Management and Accounting","cited_by":89,"is_retracted":false,"has_abstract":true,"ca_institutions":"University of Alberta","funders":"","keywords":"Assertiveness; Reactance; Feeling; Advertising; Compliance (psychology); Psychology; Social psychology; Business","routes":{"ca_aff":true,"ca_fund":false,"ca_venue":false,"about_ca":false,"invisible_to_affiliation_only":false},"retraction":null,"screen":null,"direct_labels":[],"prediction":{"model_version":"codex-gemma-dda1882f352a","candidate_categories":["metaepi_narrow","insufficient_payload"],"consensus_categories":["insufficient_payload"],"category_scores_codex":[0.0009150672,0.0002753893,0.0005124377,0.0006774046,0.0005837702,0.0008145516,0.001055391,0.0001682142,0.001295413],"category_scores_gemma":[0.0007021475,0.0002544879,0.0002327614,0.0002305527,0.0003554024,0.001516092,0.0001454957,0.0004808913,0.001211111],"about_ca_system_candidate":false,"about_ca_system_consensus":false,"about_ca_system_score_codex":0.00004174433,"about_ca_system_score_gemma":0.00006546094,"about_ca_topic_candidate":false,"about_ca_topic_consensus":false,"about_ca_topic_score_codex":0.000191444,"about_ca_topic_score_gemma":0.0001834312,"domain_scores_codex":[0.9979226,0.0000686966,0.0009037199,0.0003546825,0.0003868819,0.0003634223],"domain_scores_gemma":[0.9960592,0.0001100538,0.001771547,0.0008150043,0.001159901,0.00008428416],"domain_codex":null,"domain_gemma":null,"domain_candidate":null,"domain_consensus":null,"study_design_codex":"not_applicable","study_design_gemma":"observational","study_design_scores_codex":[0.001032099,0.0005231391,0.352255,0.00004828819,0.0003604061,0.000113768,0.0002716651,0.000001095153,0.01311539,0.001434265,0.3524832,0.2783618],"study_design_scores_gemma":[0.001616762,0.00001765659,0.5670457,0.0000794627,0.0002205479,0.00005470101,0.0002306643,0.000005891263,0.0000891403,0.000368606,0.4300477,0.0002231409],"study_design_candidate":"observational","study_design_consensus":null,"genre_codex":"empirical","genre_gemma":"empirical","genre_scores_codex":[0.9558561,0.0003616151,0.0004992118,0.02600468,0.004285256,0.0003598095,0.000008673076,0.00004633976,0.01257828],"genre_scores_gemma":[0.9893421,0.0001548443,0.0002704613,0.00936612,0.0003517583,0.00001612097,0.00000614944,0.00003374337,0.0004586867],"genre_candidate":"empirical","genre_consensus":"empirical","teacher_disagreement_score":0.2781386,"threshold_uncertainty_score":0.9999908,"prediction_status":"machine_predicted_unvalidated"},"machine_scores":{"provisional":true,"baseline":true,"maturity_gate_passed":false,"score_opus":0.1031702943484717,"score_gpt":0.3853365607307693,"score_spread":0.2821662663822976,"validation_status":"score_only:v0-immature-baseline","note":"Baseline scores from an immature model (maturity gate not passed). Scores rank; they never assert a category."}}