{"id":"W2583012190","doi":"10.1016/j.jcps.2017.01.002","title":"Just do it! Why committed consumers react negatively to assertive ads","year":2017,"lang":"en","type":"article","venue":"Journal of Consumer Psychology","topic":"Consumer Behavior in Brand Consumption and Identification","field":"Business, Management and Accounting","cited_by":89,"is_retracted":false,"has_abstract":true,"ca_institutions":"University of Alberta","funders":"","keywords":"Assertiveness; Reactance; Feeling; Advertising; Compliance (psychology); Psychology; Social psychology; Business","routes":{"ca_aff":true,"ca_fund":false,"ca_venue":false,"about_ca":false,"invisible_to_affiliation_only":false},"retraction":null,"screen":null,"direct_labels":[],"prediction":{"model_version":"metacan-v3-hybrid-931329e0061c","candidate_categories":[],"consensus_categories":[],"category_scores_codex":[0.001605517,0.0001686753,0.0002151305,0.0002650596,0.0004626673,0.001718871,0.0002565217,0.0007144585,0.005212554],"category_scores_gemma":[0.01423065,0.0001548673,0.0002917267,0.0001908381,0.0005353451,0.000687974,0.0003618175,0.00133606,0.000513387],"about_ca_system_candidate":false,"about_ca_system_consensus":false,"about_ca_system_score_codex":0.0002878754,"about_ca_system_score_gemma":0.0002027767,"about_ca_topic_candidate":false,"about_ca_topic_consensus":false,"about_ca_topic_score_codex":0.001646903,"about_ca_topic_score_gemma":0.00183961,"domain_scores_codex":[0.9990147,0.0004361896,0.00006485144,0.00006278501,0.0003370179,0.00008431903],"domain_scores_gemma":[0.9902613,0.004515581,0.002748524,0.0006406121,0.001137986,0.0006960354],"domain_codex":null,"domain_gemma":null,"domain_candidate":null,"domain_consensus":null,"study_design_codex":"observational","study_design_gemma":"observational","study_design_scores_codex":[0.001240698,0.001575581,0.9139971,0.0002470259,0.0002668765,0.0006499595,0.01284271,0.0001478193,0.008423468,0.001822791,0.002868883,0.05591717],"study_design_scores_gemma":[0.0000635885,0.0008387421,0.9722063,0.0001174798,0.0001991342,0.0007315708,0.01600252,0.0009746807,0.002592244,0.002318409,0.003900861,0.00005444883],"study_design_candidate":"observational","study_design_consensus":"observational","genre_codex":"empirical","genre_gemma":"empirical","genre_scores_codex":[0.9946663,0.0001185296,0.0001464737,0.0006994857,0.00002553213,0.00001546627,0.00003220032,0.000006853529,0.004289214],"genre_scores_gemma":[0.9987066,0.00009122805,0.00009952152,0.0003630529,0.00001862079,0.000007610125,0.00002395496,0.00000398646,0.0006854602],"genre_candidate":"empirical","genre_consensus":"empirical","teacher_disagreement_score":0.005212554,"threshold_uncertainty_score":0.0174377,"prediction_status":"machine_predicted_unvalidated"},"machine_scores":{"provisional":true,"baseline":true,"maturity_gate_passed":false,"score_opus":0.1031702943484717,"score_gpt":0.3853365607307693,"score_spread":0.2821662663822976,"validation_status":"score_only:v0-immature-baseline","note":"Baseline scores from an immature model (maturity gate not passed). Scores rank; they never assert a category."}}