{"id":"W2601872524","doi":"10.1287/mnsc.2016.2677","title":"Advertiser Prominence Effects in Search Advertising","year":2017,"lang":"en","type":"article","venue":"Management Science","topic":"Consumer Market Behavior and Pricing","field":"Business, Management and Accounting","cited_by":63,"is_retracted":false,"has_abstract":true,"ca_institutions":"University of Toronto","funders":"Microsoft Research","keywords":"Advertising; Click-through rate; Search advertising; Position (finance); Online advertising; Search engine; Computer science; Search engine optimization; Online search; Information retrieval; Business; World Wide Web; The Internet","routes":{"ca_aff":true,"ca_fund":false,"ca_venue":false,"about_ca":false,"invisible_to_affiliation_only":false},"retraction":null,"screen":null,"direct_labels":[],"prediction":{"model_version":"codex-gemma-dda1882f352a","candidate_categories":["scholarly_communication"],"consensus_categories":[],"category_scores_codex":[0.001384085,0.0001542484,0.0001445903,0.0005768461,0.001066832,0.001388731,0.001481188,0.0000230283,0.00008316241],"category_scores_gemma":[0.0001598307,0.0001472856,0.00003739379,0.0006568062,0.0003803217,0.00343732,0.001496563,0.0001269082,0.0002443756],"about_ca_system_candidate":false,"about_ca_system_consensus":false,"about_ca_system_score_codex":0.00005903114,"about_ca_system_score_gemma":0.00001624418,"about_ca_topic_candidate":false,"about_ca_topic_consensus":false,"about_ca_topic_score_codex":0.0008741955,"about_ca_topic_score_gemma":0.0001693427,"domain_scores_codex":[0.9980754,0.000007646296,0.0001932244,0.0005460775,0.0006027309,0.0005748846],"domain_scores_gemma":[0.9989944,0.00002270806,0.0001111176,0.0007925122,0.0000572268,0.00002200141],"domain_codex":null,"domain_gemma":null,"domain_candidate":null,"domain_consensus":null,"study_design_codex":"observational","study_design_gemma":"observational","study_design_scores_codex":[0.00001912142,0.00005848522,0.7627077,0.0002950108,0.000003577241,0.0001444682,0.00004831183,0.00003233141,0.001706774,0.009387761,0.0001357457,0.2254607],"study_design_scores_gemma":[0.0004737242,0.000003630077,0.9901106,0.0002091133,0.00001942997,7.286966e-7,0.00005611219,0.005219238,0.0002313979,0.0006615678,0.002802007,0.000212474],"study_design_candidate":"observational","study_design_consensus":"observational","genre_codex":"empirical","genre_gemma":"empirical","genre_scores_codex":[0.8369435,0.00002924925,0.0004935022,0.0005392281,0.0005591155,0.0005331482,1.264425e-7,0.00007357931,0.1608285],"genre_scores_gemma":[0.9979899,0.000008070097,0.0004918671,0.0003830208,0.00009076077,0.00003375523,6.550802e-7,0.00001209506,0.0009899107],"genre_candidate":"empirical","genre_consensus":"empirical","teacher_disagreement_score":0.2274029,"threshold_uncertainty_score":0.9996479,"prediction_status":"machine_predicted_unvalidated"},"machine_scores":{"provisional":true,"baseline":true,"maturity_gate_passed":false,"score_opus":0.01955180465747828,"score_gpt":0.278238360859907,"score_spread":0.2586865562024287,"validation_status":"score_only:v0-immature-baseline","note":"Baseline scores from an immature model (maturity gate not passed). Scores rank; they never assert a category."}}