{"id":"W2601872524","doi":"10.1287/mnsc.2016.2677","title":"Advertiser Prominence Effects in Search Advertising","year":2017,"lang":"en","type":"article","venue":"Management Science","topic":"Consumer Market Behavior and Pricing","field":"Business, Management and Accounting","cited_by":63,"is_retracted":false,"has_abstract":true,"ca_institutions":"University of Toronto","funders":"Microsoft Research","keywords":"Advertising; Click-through rate; Search advertising; Position (finance); Online advertising; Search engine; Computer science; Search engine optimization; Online search; Information retrieval; Business; World Wide Web; The Internet","routes":{"ca_aff":true,"ca_fund":false,"ca_venue":false,"about_ca":false,"invisible_to_affiliation_only":false},"retraction":null,"screen":null,"direct_labels":[],"prediction":{"model_version":"metacan-v3-hybrid-931329e0061c","candidate_categories":[],"consensus_categories":[],"category_scores_codex":[0.002822778,0.0003279865,0.0006392895,0.001640236,0.0007043416,0.003077477,0.00030586,0.0008846186,0.01848408],"category_scores_gemma":[0.03101373,0.0003394501,0.0006397387,0.001292259,0.001101253,0.002322482,0.001380359,0.001292648,0.0009675158],"about_ca_system_candidate":false,"about_ca_system_consensus":false,"about_ca_system_score_codex":0.000712967,"about_ca_system_score_gemma":0.0003498556,"about_ca_topic_candidate":false,"about_ca_topic_consensus":false,"about_ca_topic_score_codex":0.003944637,"about_ca_topic_score_gemma":0.00301844,"domain_scores_codex":[0.9986181,0.0004417147,0.00008155442,0.0002663588,0.0004363735,0.0001557838],"domain_scores_gemma":[0.9631743,0.02841796,0.003708017,0.001467571,0.001256997,0.001975059],"domain_codex":null,"domain_gemma":null,"domain_candidate":null,"domain_consensus":null,"study_design_codex":"observational","study_design_gemma":"observational","study_design_scores_codex":[0.008659157,0.002843919,0.6986178,0.001212552,0.0007458391,0.002000415,0.009740489,0.007658047,0.05095129,0.0674649,0.007071353,0.1430344],"study_design_scores_gemma":[0.0001276229,0.0006663861,0.9827754,0.00004718902,0.0002247939,0.0003133128,0.0005136117,0.004702153,0.001463412,0.006601112,0.002511739,0.00005337063],"study_design_candidate":"observational","study_design_consensus":"observational","genre_codex":"empirical","genre_gemma":"empirical","genre_scores_codex":[0.9614246,0.001085599,0.00133438,0.0005773668,0.00004957516,0.00004348706,0.0002158375,0.00005842434,0.03521062],"genre_scores_gemma":[0.997151,0.000141174,0.0002561375,0.00008957157,0.00007142904,0.000008010355,0.00007643393,0.00001984481,0.002186454],"genre_candidate":"empirical","genre_consensus":"empirical","teacher_disagreement_score":0.01848408,"threshold_uncertainty_score":0.06183541,"prediction_status":"machine_predicted_unvalidated"},"machine_scores":{"provisional":true,"baseline":true,"maturity_gate_passed":false,"score_opus":0.01955180465747828,"score_gpt":0.278238360859907,"score_spread":0.2586865562024287,"validation_status":"score_only:v0-immature-baseline","note":"Baseline scores from an immature model (maturity gate not passed). Scores rank; they never assert a category."}}