{"id":"W2602490472","doi":"10.2501/jar-2017-014","title":"Ambush Marketing Is Dead, Long Live Ambush Marketing","year":2017,"lang":"en","type":"article","venue":"Journal of Advertising Research","topic":"Consumer Behavior in Brand Consumption and Identification","field":"Business, Management and Accounting","cited_by":26,"is_retracted":false,"has_abstract":true,"ca_institutions":"Brock University","funders":"","keywords":"Ambush marketing; Typology; Pace; Marketing; Perspective (graphical); Business; Advertising; Marketing mix; Geography; Computer science","routes":{"ca_aff":true,"ca_fund":false,"ca_venue":false,"about_ca":false,"invisible_to_affiliation_only":false},"retraction":null,"screen":null,"direct_labels":[],"prediction":{"model_version":"codex-gemma-dda1882f352a","candidate_categories":["sts","scholarly_communication","insufficient_payload"],"consensus_categories":[],"category_scores_codex":[0.01108244,0.000179689,0.000298326,0.0007818263,0.002033165,0.003116022,0.001052228,0.0001097389,0.001386169],"category_scores_gemma":[0.003724507,0.0001698834,0.000218576,0.0002830112,0.0002539307,0.002784053,0.000470483,0.0008376371,0.0005100659],"about_ca_system_candidate":false,"about_ca_system_consensus":false,"about_ca_system_score_codex":0.0001308639,"about_ca_system_score_gemma":0.0001046978,"about_ca_topic_candidate":false,"about_ca_topic_consensus":false,"about_ca_topic_score_codex":0.0003579171,"about_ca_topic_score_gemma":0.00009693017,"domain_scores_codex":[0.9968461,0.0001906964,0.0007593679,0.0003146592,0.001336149,0.0005529994],"domain_scores_gemma":[0.9957696,0.0004394912,0.001050542,0.0006314935,0.002049172,0.00005967764],"domain_codex":null,"domain_gemma":null,"domain_candidate":null,"domain_consensus":null,"study_design_codex":"design_other","study_design_gemma":"observational","study_design_scores_codex":[0.0005923974,0.0001180548,0.4168306,0.0002653997,0.00006218834,0.0001508522,0.0001197722,0.000002593569,0.005222114,0.00004956973,0.01662319,0.5599632],"study_design_scores_gemma":[0.0007899596,0.000005953183,0.9820963,0.001036261,0.00006900736,0.00004552751,0.0004646626,0.0003290317,0.0002966971,0.0001695537,0.01449525,0.0002017719],"study_design_candidate":"observational","study_design_consensus":null,"genre_codex":"empirical","genre_gemma":"empirical","genre_scores_codex":[0.9901563,0.0006566218,0.00007716243,0.002710418,0.0008769652,0.0001821546,0.000001204809,0.00002839761,0.005310768],"genre_scores_gemma":[0.9952813,0.0003157245,0.0002267945,0.0001840425,0.001280356,0.000004552031,0.000002390052,0.00003773065,0.002667145],"genre_candidate":"empirical","genre_consensus":"empirical","teacher_disagreement_score":0.5652657,"threshold_uncertainty_score":0.9995267,"prediction_status":"machine_predicted_unvalidated"},"machine_scores":{"provisional":true,"baseline":true,"maturity_gate_passed":false,"score_opus":0.08813610451369995,"score_gpt":0.3714996687603522,"score_spread":0.2833635642466523,"validation_status":"score_only:v0-immature-baseline","note":"Baseline scores from an immature model (maturity gate not passed). Scores rank; they never assert a category."}}