{"id":"W2613574697","doi":"","title":"PLANO DE COMUNICAÇÃO E MARKETING DIGITAL PARA O POSICIONAMENTO DA MARCA LOS PALETEROS","year":2015,"lang":"pt","type":"article","venue":"Anais do EVINCI - UniBrasil","topic":"Business and Management Studies","field":"Decision Sciences","cited_by":0,"is_retracted":false,"has_abstract":true,"ca_institutions":"","funders":"","keywords":"Humanities; Curitiba; Digital marketing; Marketing communication; Advertising; Art; Business","routes":{"ca_aff":false,"ca_fund":false,"ca_venue":false,"about_ca":true,"invisible_to_affiliation_only":true},"retraction":null,"screen":null,"direct_labels":[],"prediction":{"model_version":"metacan-v3-hybrid-931329e0061c","candidate_categories":[],"consensus_categories":[],"category_scores_codex":[0.002258726,0.0005789409,0.0001949122,0.003487631,0.002871571,0.01410059,0.001121075,0.002081768,0.0348014],"category_scores_gemma":[0.002609859,0.0003464253,0.0004813984,0.003507014,0.002201141,0.007393081,0.003374089,0.001978785,0.008373141],"about_ca_system_candidate":false,"about_ca_system_consensus":false,"about_ca_system_score_codex":0.0074582,"about_ca_system_score_gemma":0.01599346,"about_ca_topic_candidate":false,"about_ca_topic_consensus":false,"about_ca_topic_score_codex":0.02814259,"about_ca_topic_score_gemma":0.03603546,"domain_scores_codex":[0.9981554,0.0003852324,0.00007234947,0.0002383889,0.0007972933,0.0003511999],"domain_scores_gemma":[0.9979188,0.0002840513,0.0001980486,0.0001815638,0.0008055295,0.0006119998],"domain_codex":null,"domain_gemma":null,"domain_candidate":null,"domain_consensus":null,"study_design_codex":"theoretical_or_conceptual","study_design_gemma":"not_applicable","study_design_scores_codex":[0.0001427865,0.0002253145,0.009066325,0.000572014,0.00001975151,0.0007415935,0.01036606,0.0008834097,0.004435436,0.5098403,0.05401092,0.4096961],"study_design_scores_gemma":[0.00002143046,0.00008317221,0.007265372,0.0003291208,0.00001740397,0.0002019367,0.004956252,0.0008188462,0.001271191,0.01420362,0.9708084,0.00002324841],"study_design_candidate":"not_applicable","study_design_consensus":null,"genre_codex":"other","genre_gemma":"other","genre_scores_codex":[0.04527571,0.004024481,0.02277867,0.02668813,0.0005797843,0.0008031457,0.0005859202,0.0009008326,0.8983632],"genre_scores_gemma":[0.3586401,0.008590001,0.04619111,0.002468938,0.0002639745,0.0007160589,0.0008364383,0.0003413055,0.5819521],"genre_candidate":"other","genre_consensus":"other","teacher_disagreement_score":0.0348014,"threshold_uncertainty_score":0.1164222,"prediction_status":"machine_predicted_unvalidated"},"machine_scores":{"provisional":true,"baseline":true,"maturity_gate_passed":false,"score_opus":0.2002623494320815,"score_gpt":0.3805394607681032,"score_spread":0.1802771113360217,"validation_status":"score_only:v0-immature-baseline","note":"Baseline scores from an immature model (maturity gate not passed). Scores rank; they never assert a category."}}