{"id":"W2613574697","doi":"","title":"PLANO DE COMUNICAÇÃO E MARKETING DIGITAL PARA O POSICIONAMENTO DA MARCA LOS PALETEROS","year":2015,"lang":"pt","type":"article","venue":"Anais do EVINCI - UniBrasil","topic":"Business and Management Studies","field":"Decision Sciences","cited_by":0,"is_retracted":false,"has_abstract":true,"ca_institutions":"","funders":"","keywords":"Humanities; Curitiba; Digital marketing; Marketing communication; Advertising; Art; Business","routes":{"ca_aff":false,"ca_fund":false,"ca_venue":false,"about_ca":true,"invisible_to_affiliation_only":true},"retraction":null,"screen":null,"direct_labels":[],"prediction":{"model_version":"codex-gemma-dda1882f352a","candidate_categories":["metaepi_narrow","scholarly_communication","insufficient_payload"],"consensus_categories":[],"category_scores_codex":[0.004030589,0.0007096963,0.0009629854,0.0004832306,0.0006898197,0.002998647,0.002227496,0.0002457958,0.0007704693],"category_scores_gemma":[0.003318042,0.0006010935,0.0003304543,0.001374284,0.0005047882,0.00186367,0.002692543,0.0003978528,0.001030961],"about_ca_system_candidate":false,"about_ca_system_consensus":false,"about_ca_system_score_codex":0.0003063781,"about_ca_system_score_gemma":0.0003010812,"about_ca_topic_candidate":false,"about_ca_topic_consensus":false,"about_ca_topic_score_codex":0.0002531459,"about_ca_topic_score_gemma":0.00008291115,"domain_scores_codex":[0.9933165,0.0006618806,0.001283055,0.001221146,0.002289236,0.001228143],"domain_scores_gemma":[0.9946437,0.001728323,0.0006882632,0.001708564,0.0005794602,0.0006516627],"domain_codex":null,"domain_gemma":null,"domain_candidate":null,"domain_consensus":null,"study_design_codex":"observational","study_design_gemma":"not_applicable","study_design_scores_codex":[0.0006821476,0.000722405,0.4939975,0.0001907392,0.0005243227,0.0004201868,0.002743188,0.0001318413,0.00007014945,0.003060812,0.3431314,0.1543253],"study_design_scores_gemma":[0.003754835,0.0005762802,0.2258798,0.001314924,0.0003657009,0.00006079846,0.02382437,0.01032342,0.00005067142,0.003402331,0.7283314,0.002115485],"study_design_candidate":"not_applicable","study_design_consensus":null,"genre_codex":"empirical","genre_gemma":"empirical","genre_scores_codex":[0.7363964,0.02976792,0.02437968,0.03526828,0.004851171,0.00336326,0.001531025,0.0006695473,0.1637728],"genre_scores_gemma":[0.9846295,0.0007399403,0.0002854139,0.001762987,0.0001962112,0.00003908974,0.00006310095,0.00007014295,0.01221365],"genre_candidate":"empirical","genre_consensus":"empirical","teacher_disagreement_score":0.3852,"threshold_uncertainty_score":0.9997469,"prediction_status":"machine_predicted_unvalidated"},"machine_scores":{"provisional":true,"baseline":true,"maturity_gate_passed":false,"score_opus":0.2002623494320815,"score_gpt":0.3805394607681032,"score_spread":0.1802771113360217,"validation_status":"score_only:v0-immature-baseline","note":"Baseline scores from an immature model (maturity gate not passed). Scores rank; they never assert a category."}}