{"id":"W2620553414","doi":"10.21638/11701/spbu06.2017.110","title":"Marketing revolution and the contemporary media: quo vadis? [Book Review:] Newman B. The marketing revolution in politics: what recent U. S. presidential campaigns can teach us about effective marketing. Toronto: Rotman–University of Toronto Press, 2016. 205 p.","year":2017,"lang":"en","type":"article","venue":"Vestnik of Saint Petersburg University International relations","topic":"Media Studies and Communication","field":"Social Sciences","cited_by":1,"is_retracted":false,"has_abstract":true,"ca_institutions":"","funders":"","keywords":"Status quo; Politics; Presidential system; Political science; Marketing; Advertising; Business; Law","routes":{"ca_aff":false,"ca_fund":false,"ca_venue":false,"about_ca":true,"invisible_to_affiliation_only":true},"retraction":null,"screen":null,"direct_labels":[],"prediction":{"model_version":"metacan-v3-hybrid-931329e0061c","candidate_categories":[],"consensus_categories":[],"category_scores_codex":[0.002066652,0.001579322,0.002581125,0.005129294,0.001470707,0.009414528,0.00158879,0.006511783,0.01939973],"category_scores_gemma":[0.008762734,0.001012565,0.0008665667,0.01039315,0.004405807,0.01306373,0.001886725,0.009169913,0.01138788],"about_ca_system_candidate":false,"about_ca_system_consensus":false,"about_ca_system_score_codex":0.004491705,"about_ca_system_score_gemma":0.007580688,"about_ca_topic_candidate":false,"about_ca_topic_consensus":false,"about_ca_topic_score_codex":0.01863048,"about_ca_topic_score_gemma":0.03514929,"domain_scores_codex":[0.9971998,0.0008240529,0.0001966215,0.0003095112,0.001250942,0.0002190829],"domain_scores_gemma":[0.9916955,0.004668602,0.0006205986,0.0002228393,0.002398315,0.0003941867],"domain_codex":null,"domain_gemma":null,"domain_candidate":null,"domain_consensus":null,"study_design_codex":"not_applicable","study_design_gemma":"not_applicable","study_design_scores_codex":[0.00001769074,0.00001131279,0.00007743966,0.002449053,0.00002771744,0.00004114394,0.0002386993,0.00004159802,0.00005205085,0.009471796,0.8827659,0.1048055],"study_design_scores_gemma":[0.00000386825,0.000007539787,0.0003081639,0.002578699,0.00001267836,0.00008266291,0.0002328103,0.00001057901,0.00001591118,0.00136993,0.9953666,0.00001053994],"study_design_candidate":"not_applicable","study_design_consensus":"not_applicable","genre_codex":"review","genre_gemma":"review","genre_scores_codex":[0.00003323891,0.9685165,0.00003803116,0.01880598,0.006817867,0.000003710362,0.00002987538,0.000009319794,0.005745498],"genre_scores_gemma":[0.001142992,0.9568,0.0000797172,0.01660644,0.01525513,0.00002002056,0.00008145671,0.00003053243,0.009983727],"genre_candidate":"review","genre_consensus":"review","teacher_disagreement_score":0.01939973,"threshold_uncertainty_score":0.06489855,"prediction_status":"machine_predicted_unvalidated"},"machine_scores":{"provisional":true,"baseline":true,"maturity_gate_passed":false,"score_opus":0.01228602925806017,"score_gpt":0.2559166473118628,"score_spread":0.2436306180538026,"validation_status":"score_only:v0-immature-baseline","note":"Baseline scores from an immature model (maturity gate not passed). Scores rank; they never assert a category."}}