{"id":"W2739877838","doi":"10.5206/notabene.v10i1.6611","title":"Buying into the Ideal Performance of Womanhood: Gendered Marketing in the Recontextualization of “She’s Always a Woman” for John Lewis’ Advertising Campaign","year":2017,"lang":"en","type":"article","venue":"Nota bene","topic":"Media, Gender, and Advertising","field":"Social Sciences","cited_by":2,"is_retracted":false,"has_abstract":true,"ca_institutions":"","funders":"","keywords":"Heteronormativity; Ideal (ethics); Narrative; Sociology; Gender studies; Identity (music); Aesthetics; Human sexuality; Art; Literature; Political science; Law","routes":{"ca_aff":false,"ca_fund":false,"ca_venue":true,"about_ca":false,"invisible_to_affiliation_only":true},"retraction":null,"screen":null,"direct_labels":[],"prediction":{"model_version":"metacan-v3-hybrid-931329e0061c","candidate_categories":[],"consensus_categories":[],"category_scores_codex":[0.002297406,0.0003537123,0.0001615241,0.0009254828,0.007863891,0.007283687,0.0004201891,0.00144368,0.003382864],"category_scores_gemma":[0.002881081,0.0002093718,0.0001720786,0.0003622903,0.01734257,0.003834627,0.003031387,0.002795988,0.0004236983],"about_ca_system_candidate":false,"about_ca_system_consensus":false,"about_ca_system_score_codex":0.002744267,"about_ca_system_score_gemma":0.001134837,"about_ca_topic_candidate":false,"about_ca_topic_consensus":false,"about_ca_topic_score_codex":0.006866642,"about_ca_topic_score_gemma":0.01457919,"domain_scores_codex":[0.9980566,0.00126967,0.00002127937,0.0001216301,0.0003520876,0.0001787555],"domain_scores_gemma":[0.9980989,0.001345838,0.0001746175,0.00008354743,0.0001343686,0.0001626893],"domain_codex":null,"domain_gemma":null,"domain_candidate":null,"domain_consensus":null,"study_design_codex":"qualitative","study_design_gemma":"qualitative","study_design_scores_codex":[0.000102263,0.00004583928,0.002333182,0.00008593711,0.000008159957,0.0009071614,0.5952038,0.00008866275,0.003231052,0.3708359,0.008791227,0.01836679],"study_design_scores_gemma":[0.00001803993,0.0001291886,0.006094895,0.0003306867,0.00001951853,0.001134197,0.4301255,0.0004619611,0.003823909,0.02776913,0.5300407,0.00005225113],"study_design_candidate":"qualitative","study_design_consensus":"qualitative","genre_codex":"other","genre_gemma":"empirical","genre_scores_codex":[0.4296187,0.002441126,0.00491173,0.0335039,0.0007185147,0.00003685075,0.00002371154,0.00004545086,0.5287001],"genre_scores_gemma":[0.9718866,0.0005242867,0.0005977215,0.001923705,0.0002092884,0.00001633959,0.000006618319,0.00004413785,0.02479138],"genre_candidate":"empirical","genre_consensus":null,"teacher_disagreement_score":0.007863891,"threshold_uncertainty_score":0.01991117,"prediction_status":"machine_predicted_unvalidated"},"machine_scores":{"provisional":true,"baseline":true,"maturity_gate_passed":false,"score_opus":0.05449166791384406,"score_gpt":0.3317491316388674,"score_spread":0.2772574637250233,"validation_status":"score_only:v0-immature-baseline","note":"Baseline scores from an immature model (maturity gate not passed). Scores rank; they never assert a category."}}